Experience

Fabula Pictures

• Italy
• Movies, Videos, and Sound
• 1 - 100 Employee

• Chief Operating Officer

  • Sep 2023 - Present

  At Fabula Pictures, proudly part of the Federation Studios family, we aim to break the boundaries of narrative producing movies, series and factual originals for the main players in the market. Reporting into Fabula CEOs and working in close connection with Group CFO and COO at Federation Studios, I’m responsible for P&L, financial planning, project development, M&A and all the internal operations, including HR responsibilities. With a true passion and addiction for the content creation, I’m devoted to build up the right strategies for the company development. Show less



A+E Networks EMEA

• United Kingdom
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Regional Vice President

  • Jul 2021 - Sep 2023

  Reporting directly into the GM Southern Europe, I'm responsible for achieving annual P&L profit targets, develop and implement overall strategies for the Italian market, providing strategic leadership and direction.I oversee financials, programming, original production, digital development, marketing, research, on-air creativity in order to maximize audience and revenue, maintaining brand and positioning integrity and ensuring customer satisfaction.I also represent A+E at the highest levels by: speaking at conferences, developing contacts within industry organizations, committees, government bodies, educational agencies and in meetings with industry leaders, thereby increasing A+E’s profile and sphere of influence.Additionally, I oversee local regulatory and government affairs and development, which may affect the business. Show less

• Content & Creative Director

  • Jan 2018 - Jul 2021

  Responsible for all Editorial activities including Programming, Production, Acquisition, Dubbing Marketing, On air, Digital, PR and Research activities of the A&E brands The History Channel, Crime+Investigation and Blaze, managing a large team (15+), reporting into Managing Director Italy.KEY TASKS> Strategic editorial planning, including global long-term content strategy, integrated consumer/trade marketing, PR communication and Digital plans, AD sales track & support.> Business development, supervising research activity, defining and tracking regional KPIs to set trends, build patterns and develop insights within the TV business frame. Show less

• Marketing & Creative Director

  • Jun 2014 - Dec 2017

  Responsible for all the Marketing & Creative activities, including On Air/Off air/Digital communication, PR and Research reporting directly into GM.



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Manager

  • 2008 - May 2014

  Marketing plan development and property management for Kids and News channels (Cartoon Network, Boomernag, Boing, Cartoonito, CNN, CNNi) including brand positiong, market & competitive analysis, advertising ATL & BTL, Consumer & Trade events, Interactive Projects, Instore promo, Media Planning and Buying, Media Partnership and co-marketing activities, L&M and AD sales Communication Activities planning, PR activities supervisor, CSR activities. Strategic planning on content and distribution (Free to Air, Pay, VOD, SVOD, Mobile, Pay per View). Team working within European group in charge of Franchise Management development for new series. Show less



Honda R&D Europe

• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Product Planning & Market Research

  • Jul 2007 - Aug 2008

  Concept development for new products (both motorcycle and scooter) for all the european countries, market and competitive analysis, users’ profile study, research activities coordination (planning and budget management for group discussions, one-to-one interviews and mailing surveys). Team working with european Sales department in order to define product planning direction, budget and resources. Concept development for new products (both motorcycle and scooter) for all the european countries, market and competitive analysis, users’ profile study, research activities coordination (planning and budget management for group discussions, one-to-one interviews and mailing surveys). Team working with european Sales department in order to define product planning direction, budget and resources.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • 2001 - 2007

  Strategic planning and Creative development, market and competitive analysis, international coordination of the advertising campaigns (TV, Print AD) together with management of communication activities related to packaging, in-store promotions, internet, direct marketing and shopper marketing, BTL materials (brochure, leaflet, gadget). Main clients: Enel S.p.a, P&G (Pampers, Dash, Oil of Olaz, Iams, Head & Shoulders), Studio Universal (NBC Universal Company), BNL, Medio Credito Centrale, Maggiore rent-a-car, Medusa Cinema: Show less