Experience

Ligne Roset

• France
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Executive Vice President Roset USA Corp.

  • Sep 2017 - Present

  - Created business plan to pivot 100% wholesale brand based US distribution structure to include Ligne Roset owned corporate stores and Ligne Roset contract business to create a more diverse distribution strategy targeting further growth of the subsidiary. - Identified and allocated existing resources to support the new distribution structure, through optimization and specific training. - Converted and structured the two flagship locations (New York Park Avenue and Chicago North Wells) from franchise to corporate retail stores during the 2020 Covid-19 pandemic and drove them to profitability. - Developed contract department, hired contract sales team, commissioned Independent Representatives throughout the US, Canada and Latam, while developing the right sales tools, and initiating development of Revit symbols. - Initiated cross marketing events (both in person & virtual) with industry leaders, and successfully executed said events with world known industry leaders such as Sunbrella, Amorim, and several global designers. - Developed and implemented new campaign and promotional strategy for the brand, creating promotions which performed up to 60% higher than in previous years. Show less



Be Original Americas

• United States
• Design Services

• Board Member

  • 2012 - Present

  Be Original Americas is a non-profit creative advocacy committed to informing, educating, and influencing manufacturers, artisans, design professionals, and consumers about the economic, ethical, and environmental value of authentic design. Be Original Americas is a non-profit creative advocacy committed to informing, educating, and influencing manufacturers, artisans, design professionals, and consumers about the economic, ethical, and environmental value of authentic design.



Wilkhahn

• Germany
• Furniture
• 100 - 200 Employee

• CEO

  • Apr 2015 - Apr 2017

  - Led Wilkhahn USA to the highest revenue and profitability since inception of the subsidiary in 2008. - Sourced and established local table manufacturing facilities in response to lead-time demands and US specific product esthetics. - Restructured, optimized and cross trained the existing organization to increase productivity. - Identified and eliminated exposure to potential financial and legal risks for the organization. - Expanded the geographical sales network from East to West coast through appointment of multi-line representatives in addition to the direct sales team. - Shifted sales strategy from price to solution driven approach to align with the premium product collection. - Established marketing strategy to increase brand awareness through integration of digital media, launch of independent US website, various social media channels and targeted newsletters. Show less



Artek USA Inc.

• United States
• Design Services

• Executive Vice President

  • Jan 2010 - Mar 2015

  - Hired as the top executive of Artek with full responsibility for the business strategy, commercial results, operations and Human Resources - Significantly elevated brand profile in the North American market contributing to prestigious North American awards. - Conceived, and launched multi-brand e-commerce store that achieved profitability within one year; Integrated social and content marketing with e-commerce to drive double-digit month-over-month sales growth. - Launched new accessories and soft-goods business accounting for 10% of total sales after one year. - Achieved consistently profitable growth while adhering to strict brand guidelines. - Managed complex operational and logistical challenges including establishing a drop shipment facility and relocating the US warehouse. - Served as the spokesperson for the brand in all media. - Hired, trained and mentored effective team of full-time staff members as well as external consultants and professional service providers. Show less



Kasthall USA Inc.

• Executive Vice President

  • Jul 2007 - Jan 2010

  - Grew revenues ten-fold in two years by refocusing the business away from commodity products and toward the luxury end of the market. - Opened New York City showroom to introduce brand to the architect and designer trade. - Reinvented distribution strategy to reach luxury consumers in both the home and business segments. - Trained new external distributors and internal staff on new brand strategy and brand positioning. - Developed brand recognition on very limited budget by cultivating relationships with editors and journalists and earning favorable media coverage. Show less



Chilewich

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Sales Director Hospitality

  • Oct 2005 - Jul 2007

  - Launched North American hospitality distribution channel, growing sales to over 10% of the company’s total revenue after one year. - Evolved Chilewich into a recognized brand in the national and international foodservice industry. - Developed and implemented strategic marketing campaigns. - Recruited, trained and led a team of new distributors to exceed sales goals. - Launched North American hospitality distribution channel, growing sales to over 10% of the company’s total revenue after one year. - Evolved Chilewich into a recognized brand in the national and international foodservice industry. - Developed and implemented strategic marketing campaigns. - Recruited, trained and led a team of new distributors to exceed sales goals.



Alessi UK Ltd.

• Consumer Services

• National Sales Manager

  • Dec 2000 - Feb 2005

  - Recruited from German office to London to introduce brand into new, high-potential UK market. - Grew sales from $450k to $3.8 million in four years. - Identified qualified distributors and negotiated business terms. - Managed two distinct business channels: retail and hospitality. - Supervised team of three area sales managers. - Pioneered shop-in-shop strategy, launching 6 profitable shops within luxury department stores. - Managed merchandising, marketing and staffing for new brand showroom. - Organized incentive trip to Brazil for top British and Irish accounts. - Promoted twice from Area Sales Manager. Show less