Experience

Morphe

• United States
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Social Media Manager

  • Dec 2022 - Present



NYX Professional Makeup

• United States
• Personal Care Product Manufacturing
• 500 - 600 Employee

• Manager, Social Strategy

  • Dec 2021 - Nov 2022

  Ideate and manage social media content to align with upcoming launches, campaigns, and trends Develop briefs and guide external and internal agencies on the creative direction for new activations and campaigns Oversee paid media by working with agency partners to boost and amplify high-performing content Create and handle the rollout plan for shoppable livestream programming on TikTok, using metrics and insights to inform learnings and new approaches Support content creation, monitor social and influencer campaigns, compile weekly reports, and build strategies to improve consumer engagement and audience growth Show less



POPSUGAR

• United States
• Media Production
• 100 - 200 Employee

• Social Producer

  • Mar 2021 - Dec 2021

  Oversee the @POPSUGARBEAUTY Instagram page, schedule content, and post daily to the feed and Instagram Stories Manage the social calendar by keeping track of branded collaborations, writing captions for feeds posts, integrating user generated content, and scripting copy for franchise segments on Instagram Stories Plan takeovers with influencers for Instagram Stories and coordinate final delivery of assets Develop new ideas and strategies to meet brand goals, increase audience engagement, and expand POPSUGAR’s reach Monitor content performance, track link clicks to popsugar.com, and check user comments Keep track of trends and create video content for Instagram Reels and TikTok Show less



E! Networks

• United States
• Entertainment Providers
• 400 - 500 Employee

• Production Assistant

  • Jan 2020 - Mar 2021

  Pitch entertainment-based news stories, gather video elements, research trending topics, and write scripts with a quick turnaround Book interviews with guests and help produce segments that are specific to the individuals being interviewed Ideate and pitch new concepts for social media, monitor Instagram and Twitter accounts, and create and produce social video content for Instagram, Twitter and Snapchat Use viewer and platform data to review and improve content published on social media Show less



InStyle

• Book and Periodical Publishing
• 200 - 300 Employee

• Editorial Coordinator

  • Sep 2019 - Jan 2020

• Editorial Assistant

  • Jul 2018 - Sep 2019

  Pitch story ideas, cover events, conduct interviews, craft SEO-friendly headlines and write articles for InStyle’s website Create galleries and write entertainment posts, which include TV and movie roundups Oversee and update a television chart of every show in the market, including new shows and ones in development Write and send out a daily report covering entertainment and pop culture news gathered from the trades Plan InStyle's events by handling RSVPs, organizing guest lists and working check-in at TV and film events Show less



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• West Coast Page

  • May 2017 - Jul 2018

  NBCU Digital Lab Researched and pitched segment ideas to producers and associate producers for two lifestyle Snapchat shows Assisted producers with audience numbers and engagement on Snapchat Discover Researched trending looks worn by celebrities and pitched segment ideas for Snapchat Discover show, What the Fashion Helped coordinate copy for producers and talent on set during shoot days and ran lines with talent on the studio floor Pitched show ideas and created treatments for new shows in development for Snapchat and other social platforms Oversaw and organized competitive charts that tracked analytics and new digital shows in the social media space Universal Television Alternative Studio Answered calls, scheduled executive appointments and accommodated guests visiting for meetings Conducted competitive research for shows in development and provided analysis for emerging pitches Focus Features Publicity Updated contact sheets listing out information of actors, managers and agents for all projects Managed guest lists for screenings by answering phone calls and taking RSVP requests from guild members Coordinated and organized talent travel plans for press activities Show less



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Staff Writer

  • Jun 2014 - May 2017

  Wrote monthly articles for the nationwide online campus publication Wrote monthly articles for the nationwide online campus publication



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Production Intern, "The Lead with Jake Tapper"​

  • Jan 2017 - Apr 2017

  Located and collected stills, video and sound bites Coded video elements into the rundown on iNews Logged live feeds, interviews and breaking videos Located and collected stills, video and sound bites Coded video elements into the rundown on iNews Logged live feeds, interviews and breaking videos



Capital News Service

• United States
• Online Media
• 1 - 100 Employee

• Anchor and Reporter

  • Sep 2016 - Dec 2016

  Pitched ideas with a Maryland angle Set up interviews, attended press conferences, covered events and tracked breaking news Wrote, shot, edited and produced video packages Anchored nightly newscast Pitched ideas with a Maryland angle Set up interviews, attended press conferences, covered events and tracked breaking news Wrote, shot, edited and produced video packages Anchored nightly newscast



Philip Merrill College of Journalism - University of Maryland

• United States
• Higher Education
• 1 - 100 Employee

• Communications Assistant

  • Sep 2016 - Dec 2016

  Produced a weekly podcast profiling events, students, faculty and staff Interviewed students, alumni and guests to be featured in the weekly podcast Produced a weekly podcast profiling events, students, faculty and staff Interviewed students, alumni and guests to be featured in the weekly podcast



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Dateline Production Intern

  • Jun 2016 - Aug 2016

  Researched story ideas for the development of pitches and potential new episodes Tracked competitive networks by logging their content and bringing updates to the daily editorial meeting Attended pitch meetings, shoots and screenings Supported producers through footage research and script preparation for screenings Assisted during breaking news situations by logging feeds and interviews, following competition and answering phones Researched story ideas for the development of pitches and potential new episodes Tracked competitive networks by logging their content and bringing updates to the daily editorial meeting Attended pitch meetings, shoots and screenings Supported producers through footage research and script preparation for screenings Assisted during breaking news situations by logging feeds and interviews, following competition and answering phones



NPR

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Desk Intern

  • Sep 2015 - Dec 2015

  Pitched stories that had a national focus Conducted interviews in the field for show All Things Considered Found sources for correspondents to interview Researched information for correspondents to use in their radio pieces Logged tape and transcribed interviews Pitched stories that had a national focus Conducted interviews in the field for show All Things Considered Found sources for correspondents to interview Researched information for correspondents to use in their radio pieces Logged tape and transcribed interviews



WMUC Sports Radio

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Radio Host/Reporter

  • Sep 2013 - Dec 2015

  Lead, produced, wrote scripts and operated the audio board for an hour-long show, Tweaking Hollywood Researched, pitched stories and edited audio packages for WMUC News Conducted interviews with students Lead, produced, wrote scripts and operated the audio board for an hour-long show, Tweaking Hollywood Researched, pitched stories and edited audio packages for WMUC News Conducted interviews with students



Capital News Service

• United States
• Online Media
• 1 - 100 Employee

• Volunteer

  • Sep 2013 - Dec 2015

  Provided technical help for the award-winning cable news broadcast, Maryland Newsline, by operating cameras, teleprompter and CG Provided technical help for the award-winning cable news broadcast, Maryland Newsline, by operating cameras, teleprompter and CG



University Career Center & the President's Promise

• College Park, Maryland

• Public Relations/Marketing Project Assistant

  • May 2014 - Sep 2015

  Copy edited all marketing projects Oversaw a team of six students Planned campus events hosted by the Career Center Managed correspondence Updated social media accounts Copy edited all marketing projects Oversaw a team of six students Planned campus events hosted by the Career Center Managed correspondence Updated social media accounts



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Local News Intern, WRC-TV

  • Jun 2015 - Aug 2015

  Attended the daily editorial meeting Wrote articles for nbcwashington.com Shadowed reporters and producers, researched, logged video, assisted during shoots and answered phones at the assignment desk Wrote scripts and edited packages for personal use Attended the daily editorial meeting Wrote articles for nbcwashington.com Shadowed reporters and producers, researched, logged video, assisted during shoots and answered phones at the assignment desk Wrote scripts and edited packages for personal use



Department of Geography

• College Park, Maryland

• Student Assistant

  • Sep 2013 - Sep 2014

  Devised emails Entered information into spreadsheets Organized financial statements Devised emails Entered information into spreadsheets Organized financial statements



Stories Beneath the Shell

• College Park, Maryland

• Freelance Reporter

  • Feb 2014 - May 2014

  Wrote news articles for the online campus publication Wrote news articles for the online campus publication



National Society of Black Engineers

• Non-profit Organizations
• 400 - 500 Employee

• Summer Intern

  • Jun 2012 - Aug 2013

  Aided the Publications department by publicizing events and organizing content for the organization’s monthly magazine Aided the Publications department by publicizing events and organizing content for the organization’s monthly magazine