Simone Seiter
Business Design Lead at D-Ford / Ford’s Human-Centred Innovation Lab- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Julia Herpel
Simone has everything that is needed to make even difficult digital projects a success: She approaches business challenges in a very structured and customer centric way. She is a strategic and critical thinker but also a creative mind and above all a highly empathetic teamplayer. I enjoyed working with her a lot.
Florencia Arrambide
Working with Simone has certainly helped me become more aware of the implications decisions made could have. Simone's calm influence creates the perfect atmosphere for in depth reflection providing invaluable space for analysis. Her ability to project forward the implications of our actions have given me the ability to make much more more balanced decisions. Human centred to the core, Simone influence has inspired me to become a better leader, transcending from a professional to a personal level.
Julia Herpel
Simone has everything that is needed to make even difficult digital projects a success: She approaches business challenges in a very structured and customer centric way. She is a strategic and critical thinker but also a creative mind and above all a highly empathetic teamplayer. I enjoyed working with her a lot.
Florencia Arrambide
Working with Simone has certainly helped me become more aware of the implications decisions made could have. Simone's calm influence creates the perfect atmosphere for in depth reflection providing invaluable space for analysis. Her ability to project forward the implications of our actions have given me the ability to make much more more balanced decisions. Human centred to the core, Simone influence has inspired me to become a better leader, transcending from a professional to a personal level.
Julia Herpel
Simone has everything that is needed to make even difficult digital projects a success: She approaches business challenges in a very structured and customer centric way. She is a strategic and critical thinker but also a creative mind and above all a highly empathetic teamplayer. I enjoyed working with her a lot.
Florencia Arrambide
Working with Simone has certainly helped me become more aware of the implications decisions made could have. Simone's calm influence creates the perfect atmosphere for in depth reflection providing invaluable space for analysis. Her ability to project forward the implications of our actions have given me the ability to make much more more balanced decisions. Human centred to the core, Simone influence has inspired me to become a better leader, transcending from a professional to a personal level.
Julia Herpel
Simone has everything that is needed to make even difficult digital projects a success: She approaches business challenges in a very structured and customer centric way. She is a strategic and critical thinker but also a creative mind and above all a highly empathetic teamplayer. I enjoyed working with her a lot.
Florencia Arrambide
Working with Simone has certainly helped me become more aware of the implications decisions made could have. Simone's calm influence creates the perfect atmosphere for in depth reflection providing invaluable space for analysis. Her ability to project forward the implications of our actions have given me the ability to make much more more balanced decisions. Human centred to the core, Simone influence has inspired me to become a better leader, transcending from a professional to a personal level.
Credentials
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Circular Economy Masterclass
University of Exeter Business School / Ellen McArthur FoundationDec, 2022- Oct, 2024 -
Systems Thinking 101
Cabrera Research LabAug, 2022- Oct, 2024 -
Oxford Entrepreneurship: Venture Creation
Saïd Business School, University of OxfordJan, 2021- Oct, 2024
Experience
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Business Design Lead
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Jun 2021 - Present
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Normally
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Strategist, Strategic Sensemaker
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May 2019 - Jun 2021
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Business Designer
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Apr 2014 - May 2019
Clients include: BBC, Three, SAB Miller, Home Office UK, National Aids Trust, Ideal Standard International Clients include: BBC, Three, SAB Miller, Home Office UK, National Aids Trust, Ideal Standard International
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Consultant
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May 2017 - Apr 2018
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EU Business Director
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2008 - Mar 2014
Led an international team in the development of industry-defining brand experiences that introduced iPhone, Apps / App Store and the iPad in Europe and aided their rapid adoption across 7 markets. Co-developed and established a creative practice alongside tools, processes and frameworks that allowed high-performing teams navigate high levels of ambiguity, complexity and change. Led an international team in the development of industry-defining brand experiences that introduced iPhone, Apps / App Store and the iPad in Europe and aided their rapid adoption across 7 markets. Co-developed and established a creative practice alongside tools, processes and frameworks that allowed high-performing teams navigate high levels of ambiguity, complexity and change.
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JWT
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United Kingdom
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Global Account Manager
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2007 - 2008
Clients: Unilever / Knorr Clients: Unilever / Knorr
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Scholz & Friends
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Germany
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Advertising Services
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700 & Above Employee
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Client Consultant
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2004 - 2007
Clients: real-, Hypermarkets (Metro Group), Wall AG (JCDecaux), Political Reform Movement INSM - Initiative New Social Market Economy, fit GmbH, Napster New Business Clients: real-, Hypermarkets (Metro Group), Wall AG (JCDecaux), Political Reform Movement INSM - Initiative New Social Market Economy, fit GmbH, Napster New Business
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Freelance Consultant
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2004 - 2004
Brands: Mercedes-Benz Brands: Mercedes-Benz
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Education
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2021 - 2021
Saïd Business School, University of Oxford
Oxford Entrepreneurship: Venture Creation Programme, Short Programme -
2016 - 2018
Hyper Island
Master of Arts in Digital Management, Thesis: Evolving Lean Startup to avoid unintended consequences from digital innovation -
2000 - 2004
HS Pforzheim University
Dipl. Betriebswirtin (FH), Business Administration and Management, Marketing-Communications -
2000 - 2000
広島経済大学 / Hiroshima University of Economics
International and Intercultural Communication
Community
