Experience

baybies

• Germany
• Retail Health and Personal Care Products
• 1 - 100 Employee

• CMO & Co-Founder

  • Sep 2021 - Present

  München



Clarins

• France
• Personal Care Product Manufacturing
• 400 - 500 Employee

• Director Marketing Hermès Parfums

  • Apr 2020 - Dec 2021

  Starnberg, Germany Responsible for the overall marketing of Hermès Parfums in Germany. Preparation of marketing budgets, forecasts and annual plans and determination of marketing objectives in close cooperation with the management and the headquarter in Paris. Strategic conception and implementation of marketing measures in the areas of product marketing, trade marketing, CRM and social media. Development of promotion concepts for all distribution channels. Conception of media campaigns in cooperation with the… Show more Responsible for the overall marketing of Hermès Parfums in Germany. Preparation of marketing budgets, forecasts and annual plans and determination of marketing objectives in close cooperation with the management and the headquarter in Paris. Strategic conception and implementation of marketing measures in the areas of product marketing, trade marketing, CRM and social media. Development of promotion concepts for all distribution channels. Conception of media campaigns in cooperation with the Communication department and the external media agency. Personnel responsibility. Directly reporting to the management.

• Director Marketing Fragrances (Mugler, Hermès, Azzaro)

  • May 2003 - Apr 2020

  Starnberg, Germany Responsible for the overall marketing of the fragrance brands of the Groupe Clarins in the Germany; Mugler, Hermès and Azzaro Parfums. Development of marketing strategies for existing products and new launches. Strategic planning of digital marketing measures, like CRM and social media activities. Conception of media campaigns in cooperation with the Communication department and the external media agency. Creation of promotional concepts for all distribution channels. Budget… Show more Responsible for the overall marketing of the fragrance brands of the Groupe Clarins in the Germany; Mugler, Hermès and Azzaro Parfums. Development of marketing strategies for existing products and new launches. Strategic planning of digital marketing measures, like CRM and social media activities. Conception of media campaigns in cooperation with the Communication department and the external media agency. Creation of promotional concepts for all distribution channels. Budget responsibility. Directly reporting to the management. Personal responsibility for 7 employees.

• Senior Product Manager Mugler Parfums

  • Oct 1999 - May 2003

  Starnberg, Germany Responsible for the implementation of the international assortment strategy including price, distribution and promotion strategies for the entire German market. Conception, implementation and control of a customer loyalty program. Preparation of cost and sales budgets, calendaring, re-estimates and ongoing controls. Creation of a general annual marketing plan and detailed activity plans for 360° launches.

• Area Sales Manager Fragrances

  • Sep 1995 - Oct 1999

  Munich Responsible for the implementation of the sales strategy in the region. Independent sales planning and achievement of the companys KPI's. Area and assortment analyses and derivation of suitable measures to exploit the customer and sales potential. Contract negotiations with larger customers

• Trainer Clarins

  • Jan 1992 - Sep 1995

  Munich Training for the Clarins brand. Classical product training as well as sales training for the employees of Groupe Clarins and the sales staff of the perfumeries. In 1993, as part of the launch of the Mugler Parfums brand, responsible for the national training and motivation of perfumery staff.

• Beauty Assistenz

  • Jul 1990 - Jan 1992

  Munich



Olga Tschechowa Kosmetik

• Area Sales Manager Olga Tschechowa Kosmetik

  • Sep 1989 - Jul 1990

  Munich