Experience

Avip Italia

• Italy
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2022 - Present

  Italia Employed by the Marketing Department wiht the responsability of: • Build marketing and communication strategies; • Identifying specific trade goals and get the most appropriate solutions aimed at meeting those needs; • Allow to achieve marketing goals; • Tracking and monitoring digital campaigns to lead generation; • Organize the daily marketing team duties and the suppliers ones; • Oversee data analysis; • Check and approve content that will run… Show more Employed by the Marketing Department wiht the responsability of: • Build marketing and communication strategies; • Identifying specific trade goals and get the most appropriate solutions aimed at meeting those needs; • Allow to achieve marketing goals; • Tracking and monitoring digital campaigns to lead generation; • Organize the daily marketing team duties and the suppliers ones; • Oversee data analysis; • Check and approve content that will run on Social Networks; • Budget management; • Keep in touch with the media agencies and follow the publishing content colleagues; • Support the Sales Team. Show less



epiLate

• Italy
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - Oct 2022

  Milano, Lombardia, Italia Employed by the italian Marketing department, my duties can be summarized as follows: • Build marketing and communication strategies; • Identifying specific trade goals and get the most appropriate solutions aimed at meeting those needs; • Allow to achieve online marketing goals while maximizing the return on investment; • Tracking and monitoring digital campaigns through a series of variable metrics, generating detailed reports aimed at delivering the support at all… Show more Employed by the italian Marketing department, my duties can be summarized as follows: • Build marketing and communication strategies; • Identifying specific trade goals and get the most appropriate solutions aimed at meeting those needs; • Allow to achieve online marketing goals while maximizing the return on investment; • Tracking and monitoring digital campaigns through a series of variable metrics, generating detailed reports aimed at delivering the support at all marketing departments • Manage all the digital infrastructure and follow the teams dedicated to Brand visibility and Awareness campaigns; • Oversee data analysis; • Check and approve content that will run in ADV campaigns; • Manage relationship and reporting to headquarter in Spain; • Budget management; • Organize the daily marketing team duties and the suppliers ones; • Keep in touch with the media agencies and follow the publishing content colleagues. Show less



Tecniche Nuove Spa

• Italy
• Book and Periodical Publishing
• 100 - 200 Employee

• Digital Advertising Consultant

  • Oct 2016 - Sep 2020

  Milano, Italia Employed by New Business Media with the role of Advertising consultant. My duties can be summarized as follows: • Grow the business in any different channels (Horeca, Retail and GDO, IT and ICT for Industries) • Seek new clients and help them to get their marketing goals using communication strategies, becoming their trusted advisor; • Build strong relationships with Companies, identifying their new opportunities with specific marketing needs and presenting them the… Show more Employed by New Business Media with the role of Advertising consultant. My duties can be summarized as follows: • Grow the business in any different channels (Horeca, Retail and GDO, IT and ICT for Industries) • Seek new clients and help them to get their marketing goals using communication strategies, becoming their trusted advisor; • Build strong relationships with Companies, identifying their new opportunities with specific marketing needs and presenting them the most appropriate solutions aimed at meeting those needs; • Boost Publishing activities; • Promote and upselling Digital solutions and Digital marketing services; • Market analysis. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Agency Development Manager

  • Oct 2014 - Sep 2016

  Italia The main role of Agency Developer Team is help the digital agencies to build their AdWords campaign in the best way to get their goals. Main duties can be summarized as follows: • We provide our customers with the best experience and results possible, enabling them to achieve their online marketing goals, while maximizing their return on investment. • Partnering with Google's product suite to facilitate new advertisers' growth, branding, direct response, visitor traffic… Show more The main role of Agency Developer Team is help the digital agencies to build their AdWords campaign in the best way to get their goals. Main duties can be summarized as follows: • We provide our customers with the best experience and results possible, enabling them to achieve their online marketing goals, while maximizing their return on investment. • Partnering with Google's product suite to facilitate new advertisers' growth, branding, direct response, visitor traffic and ROI-driven campaigns for the communication and digital agencies. • Identifying the opportunity for the agencies with specific digital marketing needs, and presenting them the most appropriate solutions aimed at meeting those needs. •Tracking and monitoring AdWords campaigns through a series of metrics, generating detailed reports aimed at delivering clear and accurate feedback. Show less



McGraw Hill

• United States
• Education Administration Programs
• 700 & Above Employee

• Academic Consultant

  • Jul 2012 - Sep 2014

  Italia Employed by the Marketing Office, I took care in particular: - Growing the business of McGraw-Hill Education solutions within North-West Italy Area; - Building strong relationships with Lecturers and Schools becoming their trusted advisor for higher education content and continuously identifing new publishing opportunities; - Collaborating and developing relationships with college bookstores; - Working with Editorial Department to promote new content and… Show more Employed by the Marketing Office, I took care in particular: - Growing the business of McGraw-Hill Education solutions within North-West Italy Area; - Building strong relationships with Lecturers and Schools becoming their trusted advisor for higher education content and continuously identifing new publishing opportunities; - Collaborating and developing relationships with college bookstores; - Working with Editorial Department to promote new content and digital products; - Promotion of digital-learning platforms and custom publishing. Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Brand Ambassador SBG

  • Sep 2011 - Aug 2012

  Milano, Italia Employed by the Trade Marketing Department alongside the Ho.Re.Ca. Sales force. My duties: • Brand visibility in poc; • Participations at trade fairs; • Launch new product on the market; • Organisations of events; • Data analysis; • Budget management; • Area representative for “Strongbow Gold” cider in Lombardia area; • Manage relationship and reporting to headquarters in Holland.