Senior Social Media Strategist

• Mar 2023 - Present

SMM | Content Creator & Strategist | Video Editor

• May 2020 - Present

https://www.tiktok.com/@illinkone - Develop and manage the social editorial calendar and performance metrics to ensure consistency with our social strategy and alignment with audience interests - Work with the digital marketing team to develop and execute social media strategies that delivers results against key marketing initiatives - Work with creative agencies and partners, overseeing their work and providing direction - Works with marketing manager, media agency and others to develop key metric reports Show less

SMM | Content Creator & Strategist | Video Editor

• Apr 2020 - Present

https://www.twitch.tv/illinkone - Develop and manage the social editorial calendar and performance metrics to ensure consistency with our social strategy and alignment with audience interests - Work with the digital marketing team to develop and execute social media strategies that delivers results against key marketing initiatives - Work with creative agencies and partners, overseeing their work and providing direction - Works with marketing manager, media agency and others to develop key metric reports Show less

Video Editor | Content Strategist

• Jan 2022 - Jan 2023

- Creating and editing original video content ( Social Videos | UGC | Video Ads ) - Creating strategies to increase sales through different types of videos - Managing and organizing the various tasks during the video production process - Study of social analytics to understand where and how to improve from a content perspective - Creating and editing original video content ( Social Videos | UGC | Video Ads ) - Creating strategies to increase sales through different types of videos - Managing and organizing the various tasks during the video production process - Study of social analytics to understand where and how to improve from a content perspective

SMM | Content Strategist

• Nov 2019 - Apr 2020

- Responsible for client reporting/analytics (social insights, listening, search data); partners with analytics team to ensure KPIs/goals are met - Creates, operationalizes, and manages influencer outreach and programs - Proficiency in concepting, delivering, and executing social media programs - Provide day-to-day supervision and execution of client campaigns including social media channel, community management and content creation - Responsible for client reporting/analytics (social insights, listening, search data); partners with analytics team to ensure KPIs/goals are met - Creates, operationalizes, and manages influencer outreach and programs - Proficiency in concepting, delivering, and executing social media programs - Provide day-to-day supervision and execution of client campaigns including social media channel, community management and content creation

SMM | Content Strategist

• Jan 2019 - Nov 2019

- Work in partnership with the Analytics & Database Marketing Manager to measure social media performance for all participating businesses - Lead development of campaign content in partnership with the Community Managers and creative team - Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for the brand - Conduct research and create materials to support general business development opportunities - Work in partnership with the Analytics & Database Marketing Manager to measure social media performance for all participating businesses - Lead development of campaign content in partnership with the Community Managers and creative team - Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for the brand - Conduct research and create materials to support general business development opportunities

SMM | Content Strategist

• Dec 2015 - May 2018

- Work in partnership with the Analytics & Database Marketing Manager to measure social media performance for all participating businesses - Lead development of campaign content in partnership with the Community Managers and creative team - Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for the brand - Conduct research and create materials to support general business development opportunities - Work in partnership with the Analytics & Database Marketing Manager to measure social media performance for all participating businesses - Lead development of campaign content in partnership with the Community Managers and creative team - Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for the brand - Conduct research and create materials to support general business development opportunities