Simon Bragg
Independent at SIBRA http://sibra.co.uk- Claim this Profile
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Topline Score
Bio
Michael Walters
Simon is particularly knowledgeable and capable in his field. He has great ability to cross industry boundaries and his analyses are dean on. I found his predictions to be very accurate, which reflects a deep understanding of the issues. He also has a very pleasant personality, which makes him a real pleasure to work with.
Paul Anthony Zaman (Cranfield MBA, GAICD, SID)
I have known Simon since 1988 and his consistent career as a consultant and market researcher. I highly recommend Simon's enthusiasm, passion and insights, that only he can draw, from market research. These insights add great value.
Michael Walters
Simon is particularly knowledgeable and capable in his field. He has great ability to cross industry boundaries and his analyses are dean on. I found his predictions to be very accurate, which reflects a deep understanding of the issues. He also has a very pleasant personality, which makes him a real pleasure to work with.
Paul Anthony Zaman (Cranfield MBA, GAICD, SID)
I have known Simon since 1988 and his consistent career as a consultant and market researcher. I highly recommend Simon's enthusiasm, passion and insights, that only he can draw, from market research. These insights add great value.
Michael Walters
Simon is particularly knowledgeable and capable in his field. He has great ability to cross industry boundaries and his analyses are dean on. I found his predictions to be very accurate, which reflects a deep understanding of the issues. He also has a very pleasant personality, which makes him a real pleasure to work with.
Paul Anthony Zaman (Cranfield MBA, GAICD, SID)
I have known Simon since 1988 and his consistent career as a consultant and market researcher. I highly recommend Simon's enthusiasm, passion and insights, that only he can draw, from market research. These insights add great value.
Michael Walters
Simon is particularly knowledgeable and capable in his field. He has great ability to cross industry boundaries and his analyses are dean on. I found his predictions to be very accurate, which reflects a deep understanding of the issues. He also has a very pleasant personality, which makes him a real pleasure to work with.
Paul Anthony Zaman (Cranfield MBA, GAICD, SID)
I have known Simon since 1988 and his consistent career as a consultant and market researcher. I highly recommend Simon's enthusiasm, passion and insights, that only he can draw, from market research. These insights add great value.
Credentials
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Inbound Certification
HubSpotJan, 2015- Nov, 2024
Experience
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Sibra
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Independent
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Feb 2009 - Present
Currently independent. Develop responsive, fluid wordpress websites for Cambridge businesses using own themes. Good knowledge of SEO, JavaScript, SASS, Google tools. Copy-writing that sells your services a specialty. Assist companies to better communicate complex concepts: Clients include: Microsoft, SPS1, Gannons, SCI3, the Agile Workshop Research analyst, software for manufacturing & logistics: clients include: IDC, MCS. Currently independent. Develop responsive, fluid wordpress websites for Cambridge businesses using own themes. Good knowledge of SEO, JavaScript, SASS, Google tools. Copy-writing that sells your services a specialty. Assist companies to better communicate complex concepts: Clients include: Microsoft, SPS1, Gannons, SCI3, the Agile Workshop Research analyst, software for manufacturing & logistics: clients include: IDC, MCS.
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OpenDCU.org
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Cambridge
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Commercial Manager
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Jun 2013 - Oct 2013
The OpenDCU is designing and building an open source platform to manage and control "internet of things" devices in the home. Alas the team moved on to other projects. The OpenDCU is designing and building an open source platform to manage and control "internet of things" devices in the home. Alas the team moved on to other projects.
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Smart Crib Ltd
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Cambridge
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Commercial Director
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Jan 2013 - Jun 2013
Forget passwords, Don't type. The Password sCrib USB key-fob types your secure passwords. Press button, Log-in instantly. When your favourite website gets hacked, the hackers will die of old age before they de-crypt s-Crib's 20 character passwords. They decrypt 8 character passwords in seconds. Plus optional password update, one-time-passwords, PIN protection. Easy whole disc encryption. Lose it and we'll clone your s-Crib, and all your passwords. The door key to your digital world. A work of genius.
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SCI3
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Transportation, Logistics, Supply Chain and Storage
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Principal
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May 2010 - Dec 2011
SCI³ is a new logistics consultancy that uses information, innovatively, to deliver sustained supply chain improvements. We redesign supply chain networks, smartly procure logistics services, and provide day-to-day operational control. We deliver results: costs savings in excess of 15%, dramatically improved service levels, smoother operations. Recently published 3,000-word article in Supply Chain Quarterly covering potential uses of a supply chain design project. Our team comprises experienced, successful, independent consultants.
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ARC Advisory Group
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United States
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Business Consulting and Services
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100 - 200 Employee
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European Research Director
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Jan 1999 - Apr 2010
ARC is an international industry analyst group focused on promoting the value of excellent manufacturing and supply chain software. Mainly advised vendor's product managers, and CIO's. Competitive and Customer needs analysis: Major market research projects analysing customers’ needs for: SAP, Sterling Commerce, HP. Justification/Requirement for New Products: Researched potential for new products involving estimates of market size, value proposition, key requirements. Voice of the customer: As an industry analyst, users phoned me asking for advice around which vendors were appropriate, and how technology enabled better practices, processes and procedures. Used this knowledge to advise vendors what users actually wanted. Developed innovative white papers, e.g. competency papers, evaluation guides, best practice questionnaires, that provided information senior managers actually wanted to read, whilst promoting the vendor. Case Studies: Wrote lengthy ROI case studies for SAP et al, eg Martin Baker, Datasensor, Walkers Crisps. The Datasensor case study used the factors identified by Jim Collins in “Good to Great”, and demonstrated how SAP’s manufacturing solution enabled Datasensor to acquire these competencies. PR. Improved vendors PR releases, so that the content said something meaningful. Often requested to add quotes to releases. Thought leadership content: Regular author of 4 page “insights” and 20 pages reports, which provided ARC clients with thought leadership. Sales/lead generated: generated leads, wrote proposals, closed deals. Regularly quoted by UK journalists.
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Cambashi
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United Kingdom
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Information Services
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1 - 100 Employee
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Senior Consultant
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Feb 1996 - Dec 1998
Cambashi is an analyst group. Responsible for 500 page book “Ovum Evaluates ERP for Manufacturers”, which evaluated the 8 leading ERP vendors’ suitability for different types of manufacturing, technical architecture, and market/financial position. Worldwide sales exceeded £250k. Projects (some): Delivered Two day workshop on ERP in Istanbul; White paper: Baan on the AS/400; Identified potential overseas VAR’s for manufacturing ISV. Cambashi is an analyst group. Responsible for 500 page book “Ovum Evaluates ERP for Manufacturers”, which evaluated the 8 leading ERP vendors’ suitability for different types of manufacturing, technical architecture, and market/financial position. Worldwide sales exceeded £250k. Projects (some): Delivered Two day workshop on ERP in Istanbul; White paper: Baan on the AS/400; Identified potential overseas VAR’s for manufacturing ISV.
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ERC Hospitality Systems
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United States
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Information Technology & Services
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200 - 300 Employee
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Senior Analyst
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Feb 1994 - Jan 1996
E.R.C. produces detailed European market analysis reports based upon original and desk research. Projects: European market for carpets and non-textile floorcoverings; Fragrances in Latin America; and, Top cigarette company profiles. Responsible for research, interviewing, data analysis, preparation and production of full report. E.R.C. produces detailed European market analysis reports based upon original and desk research. Projects: European market for carpets and non-textile floorcoverings; Fragrances in Latin America; and, Top cigarette company profiles. Responsible for research, interviewing, data analysis, preparation and production of full report.
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Consultant
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Jul 1991 - Jan 1994
Sold and delivered marketing consulting services to the accounting practices clients. Projects: Developed strategic marketing plans for a supplier and manufacturer of tools for the automotive refinishing trade and installer of solar projective film; New business opportunities for a uninterrupted power supply manufacturer; Business plans for a management buy-out and a management walk-out in the publishing industry, which attracted venture capital funding. Sold and delivered marketing consulting services to the accounting practices clients. Projects: Developed strategic marketing plans for a supplier and manufacturer of tools for the automotive refinishing trade and installer of solar projective film; New business opportunities for a uninterrupted power supply manufacturer; Business plans for a management buy-out and a management walk-out in the publishing industry, which attracted venture capital funding.
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Metra Commuter Rail
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United States
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Rail Transportation
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700 & Above Employee
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Senior Consultant
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1988 - 1991
Metra-Martech offers research based business development advice to industrial companies. Managed research teams. Responsible for Metra’s Marketing Initiative activities, which formulated strategic plans for smaller companies, e.g a fertility clinic, a tool distributor, carpet distributor. These plans were highly rated under the DTI Marketing Initiative, which generated additional referrals from the DTI. The fertility clinic project was featured in Marketing Business magazine. Gained skills in selling projects, desk research, questionnaire writing, personnel and telephone interviewing, managing interviewers, questionnaire analysis, report writing and presentation. Learnt the key skill of developing practical recommendations.
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Design Engineer
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1985 - 1987
Manufacturers Scanning Electron Microscopes and Electron Bean Lithography machines. Designed electronic circuits using computer aided design (CAD) techniques, and developed capabilities of the CAD equipment. Manufacturers Scanning Electron Microscopes and Electron Bean Lithography machines. Designed electronic circuits using computer aided design (CAD) techniques, and developed capabilities of the CAD equipment.
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Design Engineer
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1983 - 1985
Designed and developed state of the art precision analogue circuitry for 6 digit voltmeters and calibrators. At the time, these were the most accurate voltmeters available. Designed and developed state of the art precision analogue circuitry for 6 digit voltmeters and calibrators. At the time, these were the most accurate voltmeters available.
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Education
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1987 - 1988
Cranfield School of Management
MBA -
1981 - 1983
University of Aberdeen
MSc, Instrument Design -
1978 - 1981
Exeter University
B.Sc, Engineering Science -
1974 - 1979
Merchant Taylors
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1968 - 1974
S. Johns Northwood
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