Experience

EMCC Romania - EUROPEAN MENTORING AND COACHING COUNCIL RO

• Romania
• Civic and Social Organizations
• 1 - 100 Employee

• Member @EMCC Romania

  • Jan 2023 - Present

  As a coach, I work with entrepreneurs, business owners, managers, therapists, artists, young professionals, and I approach different topics from productivity and good daily habits, to finding balance between personal and professional life, identifiying blockers in career development, new business expansion.



ING Romania

• Romania
• Banking
• 700 & Above Employee

• Marketing Operations Manager

  • Oct 2017 - Present

  Bucharest, Romania Scale up marketing operations by developing and launching new processes and driving clear improvement across a wide range of areas (e.g. campaigns management, media budgets follow up, quarterly business plans, stakeholder communication, and deployment) Follow up on campaigns processes, briefs, in order to be well crafted and well thought-through from a process/journey perspective and in line with committed quarterly business plans. Manage the marketing budget and reporting (monthly… Show more Scale up marketing operations by developing and launching new processes and driving clear improvement across a wide range of areas (e.g. campaigns management, media budgets follow up, quarterly business plans, stakeholder communication, and deployment) Follow up on campaigns processes, briefs, in order to be well crafted and well thought-through from a process/journey perspective and in line with committed quarterly business plans. Manage the marketing budget and reporting (monthly, quarterly, yearly), build liaison with Compliance, Data Protection and Procurement departments in relation with all marketing and communication actions. Show less



Cocoon Prague

• Czechia
• Advertising Services
• 1 - 100 Employee

• Business Development Director

  • Apr 2014 - Oct 2017

  Bucharest, Romania Expand Cocoon business in the region by approaching clients from FMCG field or corporate services area; Increase awareness of Cocoon Group services in Europe, with focus on Central & Eastern part, get in touch with local businesses or regional ones, set up introductory meetings based on customized case studies required by potential clients.

• Managing Director

  • Jun 2007 - Sep 2017

  Bucharest The idea of setting up at local level a specialised branding & packaging design company with international expertise, was the challenge I took in summer of 2007 being strongly confident that will be a success. Leaving corporate environment and decide to go on the other side of the barricade could be an unusual decision, still the most important thing is that I was 100% passionate and determined to follow this decision and to prove myself in time that I can do it and is worthy. Main… Show more The idea of setting up at local level a specialised branding & packaging design company with international expertise, was the challenge I took in summer of 2007 being strongly confident that will be a success. Leaving corporate environment and decide to go on the other side of the barricade could be an unusual decision, still the most important thing is that I was 100% passionate and determined to follow this decision and to prove myself in time that I can do it and is worthy. Main responsibilities were: setting up the office in Romania & build a dedicated team, new business development, supervise and manage complex projects of rebranding and re-design, finance management, networking, grow the business in Romania & neighbouring countries (Bulgaria, Serbia, Ukraine, Moldavia), PR & media relations.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Group Brand Manager

  • Feb 2006 - Jun 2007

  Bucharest, Romania Since 2006 in my new role as Group Brand Manager for Confectionery Category I managed 4 valuable brands: Joe, Kit Kat, Lion, Nestle. As main purpose I had to develop strategy and brand plans for entire category with the support of a team of 3 people. The most important achievement during this period were the Joe BMW consumer promotion, Kit Kat Kool promotion and Lion XXL launch.

• Brand Manager

  • Apr 2004 - Feb 2006

  Bucharest I joined Nestle in April 2004 as Brand Manager for JOE brand, one of the most successful and loved confectionery brands in Romania at that moment. It was one of the best decision ever taken for a new job opportunity that brought me lots of satisfactions. I was involved for 2 years in developing brand plans and activities according to strategy and business plans, by working closely with the production site (factory in Timisoara) in order to ensure the meeting of deadlines for all new… Show more I joined Nestle in April 2004 as Brand Manager for JOE brand, one of the most successful and loved confectionery brands in Romania at that moment. It was one of the best decision ever taken for a new job opportunity that brought me lots of satisfactions. I was involved for 2 years in developing brand plans and activities according to strategy and business plans, by working closely with the production site (factory in Timisoara) in order to ensure the meeting of deadlines for all new launches or promotions, ran successfully 3 consumer promotions for JOE and launched 4 new products on the market (Joe Wilky, Joe Crunch, Joe Yoghurt Delight, Nesquik wafer).



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Mar 2001 - Mar 2004

  Bucharest I became part of Kraft Foods team as a Marketing Assistant for Jacobs brand and I was involved for 1 year in the launch of Jacobs Merido sub-brand, managing a national wet sampling campaign, ensure brand budget management, communication with media & creative agencies. Afterwards I moved to Sugar confectionery category where I managed Sugus & Silvana brands for 2 years: successfully introduced 6 new products under Silvana brand, coordinate re-launching of Silvana brand with new packaging… Show more I became part of Kraft Foods team as a Marketing Assistant for Jacobs brand and I was involved for 1 year in the launch of Jacobs Merido sub-brand, managing a national wet sampling campaign, ensure brand budget management, communication with media & creative agencies. Afterwards I moved to Sugar confectionery category where I managed Sugus & Silvana brands for 2 years: successfully introduced 6 new products under Silvana brand, coordinate re-launching of Silvana brand with new packaging design, lead Sugus consumer promotion 2002 (increase volumes by 12% vs. plan). In 2003 I moved to Chocolate category where I was in charge with development of Africana brand foundations and strategy; to organize all brand related activities for market segments where Africana brand was present: tablets, countlines, pralines; prepare the launching of new products in chocolate tablets category. I managed the brand related activities as such: advertising, promotions, media, financials, packaging design, research. Show less



RIB

• Netherlands
• Artists and Writers

• Marketing & PR Specialist

  • Sep 1999 - Mar 2001

  Bucharest, Romania My first work-assignment as a marketer in services field, banking. I had the chance to be involved in the launching campaign of the first credit cards on the Romanian market, unrolled in the project of opening 2 new branches of RIB in a very short time, supervise the activity of marketing officers in the branches and the implementation of marketing actions, prepare the marketing & PR strategies of the Bank and follow up on their accomplishment with the results of increasing the number of… Show more My first work-assignment as a marketer in services field, banking. I had the chance to be involved in the launching campaign of the first credit cards on the Romanian market, unrolled in the project of opening 2 new branches of RIB in a very short time, supervise the activity of marketing officers in the branches and the implementation of marketing actions, prepare the marketing & PR strategies of the Bank and follow up on their accomplishment with the results of increasing the number of clients by 20% in 1 year (1999/1998). I was also involved in dealing directly with corporate clients for a short period, a good challenge that brought me a needed experience in this specific area and helped me a lot in my future jobs. Show less