Paid Media Manager

• Sep 2022 - Present

- Responsible for planning, implementing, and monitoring paid advertising campaigns across various platforms, including Google, Meta, social media, and other online channels. - Developing and executing paid media strategies to achieve business goals and objectives. - Researching and selecting target audiences for campaigns. - Setting up and managing campaigns across various platforms, including Google Ads and social media ads. - Tracking and analyzing campaign performance and making data-driven decisions to optimize campaigns. - Managing budgets and ensuring that campaigns are cost-effective. - Collaborating with cross-functional teams, including design and content teams, to create effective ad content and landing pages. - Staying up-to-date with industry trends and emerging platforms to identify new opportunities for paid media campaigns. Show less

Digital Marketing Executive

• Sep 2021 - Aug 2022

- Building, planning, optimizing, and managing paid digital marketing channels. - Working alongside the graphic design team on visuals and website updates. - Ensuring the KPIs are correctly chosen and increasing conversions/decreasing conversion value. - Working with Google Inventory’s products - Google Analytics, Google Search Console, Google Tag Manager to ensure all websites have the correct SEO optimization and conversion tracking. - Ensuring all clients have correctly set up and run paid advertising by optimizing and constant checks. - Working with HubSpot Marketing and creating reports, custom workflows, meetings, and nurtures. - Creating custom plans and reports tailored to the specific business and their desired goals. - Staying up to date with the latest innovations and new products all paid platforms introduce. - Direct contact with clients about topics related to all digital marketing services. Show less

Digital Marketing Assistant

• Feb 2021 - Sep 2021

- Google Ads and Facebook Ads creating and optimization - Amazon PPC, thorough research, building, optimization, and daily monitoring for marketing campaigns - On-site and organic SEO optimization of Amazon listings - Creating graphic designs for Amazon listings, Social Media platforms, etc - Responsible for Social Media for internal brands - creating graphics, posting, engaging. - Creating internal brands and designing new products. - Direct communication with brands. - Google Ads and Facebook Ads creating and optimization - Amazon PPC, thorough research, building, optimization, and daily monitoring for marketing campaigns - On-site and organic SEO optimization of Amazon listings - Creating graphic designs for Amazon listings, Social Media platforms, etc - Responsible for Social Media for internal brands - creating graphics, posting, engaging. - Creating internal brands and designing new products. - Direct communication with brands.

PPC Marketing Strategist

• Aug 2020 - Apr 2021

Freelancer at 40 hours per week. - Google Ads and Facebook Ads Platforms - WordPress website optimization - Photoshop and Illustrator usage for graphic design Freelancer at 40 hours per week. - Google Ads and Facebook Ads Platforms - WordPress website optimization - Photoshop and Illustrator usage for graphic design

AdWords Strategist

• Jan 2019 - Jul 2020

Data Entry Specialist

• Jun 2018 - Jan 2019