Experience

Piazza Sempione

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• MARKETING & COMMUNICATION DIRECTOR

  • Oct 2019 - Present

  • Assisting the Company to ensure the Marketing Department is run in an efficient and effective manner with two Global Communication Coordination, Event Management and production supervision • Coordination and management of a multiple resources team operating in the Company itself • Marketing strategies implementation & brand consolidation management driving the company products in the international market • Market analysis development to identify new market trends predicting competitor’s business reactions • Business Development activities to increase company revenue through innovative customer marketing strategies implementation • KPI’s analysis and management with specific corrective sales actions to achieve the business target • Direct support to departments seeking to implement and manage the most effective business strategies for achieving business objectives generating new potential leads and optimizing the sales model • Operational task management in order to support and improve the company’s productivity and business processes efficiency • International and national event’s, congresses and trade fairs project organization and participation • Individual training development through specific professional specialization courses participation • Business and project’s output constant monitoring for all the activities assigned by the company itself • Management and resolution of any emerging critical issues during all the followed processes Freelance consultant since 2016, I am also managing the Peppers Ghost & Sila Sveta digital marketing strategy, focusing in particular on web content & communication management, being in charge of the Aura immersive digital art exhibition in Milan (Fabbrica del Vapore) Show less



Paul & Shark

• Italy
• Retail Apparel and Fashion
• 100 - 200 Employee

• WORLDWIDE COMMUNICATION & MARKETING MANAGER

  • 2016 - 2020

  • Perform Media Marketing Planning, CRM & CEM programs including strategic planning management, KPI definition, budget management and ROI tracking at corporate, brand and product level • Coordination of a marketing professionals team focused on executing national campaigns including newsletter, email, direct mail, database marketing and digital marketing activities • Group Marketing Plan development including web site content management, budget definition, corporate events organization and digital marketing strategies coordination • Co-marketing activities preparation and management in strictly collaboration with multiple companies Show less



Multiple Companies

• IT Services and IT Consulting
• 700 & Above Employee

• Additional Experience

  • 1990 - 2016

  2013 – 2016: Marketing & Media Director at Industries Sportswear Company 2008 – 2013: Worldwide Communication Director at Moncler Group Spa 2005 – 2008: International Pr, Press Office and Advertising Director at Moschillo Srl 2003 – 2005: International Marketing Manager at Futurenet 2000 – 2002: Director of External Relations & Media Buying at Moschillo Srl 1997 – 2000: External Relations Responsible & Advertising Manager at Finpart Group 1995 – 1997: Press Office Manager at Soncini & Ginepro 1990 – 1994: Press Office Specialist at Mavellia Show less