Performance Manager

• Feb 2023 - Present

Digital Consultant

• Nov 2019 - Present

Head of Marketing

• Jan 2020 - Mar 2023

Teacher

• Sep 2021 - Sep 2022

Head of Google Ads Team

• May 2019 - Nov 2019

Professor

• Jan 2019 - Oct 2019

Digital Manager

• Jun 2018 - Mar 2019

Key Account Manager

• Jun 2017 - May 2018

Area e-business

• Jul 2016 - Dec 2016

Online Media Strategist

• Mar 2014 - Jun 2016

Designing Online strategies for PPC and DRM channels Ensuring KPI’s and ROI target achievements Managing communications and strategy and reporting directly with clientManaging client’s budget and campaign's strategy across channelsStrategy’s Creation for new customers with the main goal of get exposure in the Travel market and reach good ROI value.Up-selling and Crosselling in order to increase client’s investment/performance/accountData Analysis - Benchmarking

Onlilne Media Analyst

• Mar 2014 - Mar 2015

Campaign Management of PPC and DRM campaigns for customers in the Hospitality market. Monitoring and following campaigns’ performance in order to ensure that they meet client's goals and expectationsReporting and data analysis with Marin software & Google Analitycs.Campaign Optimization: maximize ROI thus increase Revenue Value vs. Budget Spent.Campaign Creation for new customers with the main goal of get exposure in the Travel market and reach good ROI value.Maximize clients profit: campaign's creation and optimization usign Google AdWords/Yandex features and best practice for the specific market. Show less

Google AdWords Strategist and Optimizer

• Jun 2013 - Feb 2014

● Coordinating and managing paid Search/Display campaigns for High Value Customer.● Creation of new and optimization of existing AdWords campaigns for top tier exportclients. ● Development of SEM and PPC online strategies. Accelerate PPC Marketing usinganalytical and creative skills.● Working with deadlines. Daily direct contact with Account Managers, strategy’snegotiation.● Maximize client profits by developing and crafting Google Advertisements, productextensions, seller rating extensions, and call extensions, site-links as well as planning anddeploying PPC campaigns.● Account setup, accurate tracking of funds in the account, and maintaining appropriateconversions.● Analyze trends, campaigns, traffic, and conversion data to assist clients in making decisionswith marketing tactics. Show less

Google AdWords Support

• Sep 2012 - May 2013

E-Marketing and Advertising.● Working through Ad-Operations department of Google AdWords on developing theadvertiser’s business in order to be competitive within the Search Engine Marketingcampaigns.● Utilize business intelligence to identify opportunities to improve customer experience andpreserve potential revenue through operational efficiencies, consistent policyinterpretation and campaign best practices. ● Supporting customer to organize, perform, optimize and improve their campaigns, auctionsand advertisement.● Online marketing campaigns implementation for SMBs customers (Search Network, DisplayNetwork, Re marketing, Mobile, YouTube) Show less