Experience

Rkylin Network Technology & Service Co. Ltd.
• Product Director

  • Dec 2014 - Present
• e-commerce operation director

  • Sep 2012 - Jul 2014

  Responsibilities:  Marketing1. Design comprehensive e-commerce solutions independently, participate in client communication and presentation2. Establish customized e-commerce strategies and objectives (online business positioning, progress control, investment planning, business philosophy)3. Develop annual online marketing plans (traffic capturing, ROI projection, product pipeline planning, brand positioning, market and customer targeting etc.)4. B2C channel development and project cooperation Oversight of the FMCG Division (~ 42 headcounts)1. Division annual target breakdown, P&L accounting2. Perform monthly and quarterly project review, identify potential project focus, develop core methodologies, define timeline and meet milestones3. Enhance the organizational structure of division, define post duties & workflows, develop and implement performance assessment and incentives programs4. Develop and provide on-job professional and general trainings on a regular basis• Selected achievements: 1) Led the restructuring of the FMCG Division in 3Q12, introduced new organizational structure, implemented new performance assessment and incentive programs, rebuilt corporate credibility among employees2) Led the FMCG team in successfully achieving the 4Q12 peak season targets: RMB20million in sales and RMB2million in revenue3) Introduced task-oriented approach in 1Q13, promoted delicacy management in project operation, increased sales by 1.5-2.0 times4) FMCG sales contribution increased by 2.5 times as of November 2013; achieved record single-day sales of RMB14.58million on November 11th Support other divisions1. Support the Finance Division with earning model enhancement and P&L and Income Statement preparation2. Support the System Division with ERP and CRM optimization proposals3. Support the Digital Marketing Division with a report on CRM solution outlook and core methodology Show less

• Project manager

  • Jul 2011 - Aug 2012

• Operation specialist

  • Feb 2011 - Jul 2011