Marketing Team Lead

• Sep 2021 - Present

Digital Marketing Executive

• Dec 2020 - Sep 2021

CS - Get new client on board from discovery meeting > preparation > launch - Prepare report of campaign performance to client - Brainstorm and propose new ads idea to client - Deal with client on daily basis ADS - Experienced in managing clients from various industries (Construction, Home appliances, F&B, Sanitizer and Disinfectant, Baby product, Health & Wellness, Performance Reward System, Logistic, Properties, Education, Investment) - Assisting the team lead on Google keyword research, rollout Google Ads (SEM, Display, App Install and YouTube) - Come out ads ideas and liaise with content head for visualization - Managed total ads budget RM100k per month Email Marketing - Email blasting for webinar reminder (Getrespoonse) Show less

Digital Marketing Executive

• Mar 2020 - Nov 2020

I played a role as a project PIC at Brandsight, and my projects are mainly focusing on the webinar and which includes property, insurance, trading, sales and negotiation, multi-level marketing, cryptocurrency Client Servicing -Handle and manage the whole webinar funnels from A to Z with different industry -Planning, setting up timeline and executing projects -Analyze and compile result for the projects and present in the weekly meeting -Brainstorm new strategies for every projects -Assign tasks accordingly to internal team (designers, copywriters, video editors and tech support team) -Handle and deal with clients to clearly understand their requirements and expectations (In order to execute with the expected quality within the timeline, and drive the correct message to internal team) -Manage the project in details and make sure it achieve client’s expectation -Prepare the project report to clients (results, what we have done and what we plan to do in future) FB Ads -Set up FB advertisement and keep track on the performance and optimize frequently -Create different campaigns to test for the best result by using multiple ads approaches (Custom audiences, Lookalike audience, Engagement ads, Remarketing ads, Video views ads) -Experience in install pixel Landing Page -Experience in designing Landing Page by using Landingi and WordPress -Experience in optimizing and beautifying the LP design and restructure the layout -Drive to Manychat to get quality subscribers Lead Collection -Setup Manychat sequences to collect tons of leads and blast reminder message to subscribers to join the webinar session Demio -Set up webinar by using Demio for clients and help to host the live video conference Email Marketing -Experience in email marketing via Mailchimp -Send out videos for nurturing purpose Skills that I’ve developed through my role >Digital Marketing >Project Management >Analyse and come out strategy for optimization >Fast learning >Client servicing Show less