Experience

RUHX

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing & Communications Lead

  • Jul 2023 - Present



Responsible Life

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Key Account Manager

  • Jan 2022 - Jul 2023



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Oct 2021 - Jan 2022



Dignity Pre Arrangement Limited

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Strategic Partnerships Development Manager

  • Oct 2016 - Oct 2021



Allianz Insurance

• United Kingdom
• Insurance
• 700 & Above Employee

• Senior Marketing Manager

  • Jun 2009 - Sep 2016

  Senior Marketing Manager key achievements and responsibilities include: 1. Delivery of market leading Net Promoter Score client (broker) satisfaction whilst reducing marketing expenses by over 50% 2. Branded delivery of on and offline end to end customer experience for high value global brands including Audi, VW, BMW, MINI, Sainsbury’s Bank, Ford and Co-operative Bank  3. Member of Allianz UK social media steering team. Recent delivery includes launch of Twitter as broadcast channel using Hootsuite social media management software  4. Implement new branded partnerships. Including branded websites, customer experience, on and offline sales campaigns (including Exact Target e-mailings) and launch events  5. Build, engage and manage a high performing new marketing team of 15 whose remit includes: new product & proposition development, varied B2B & B2C marcomms (OTP / DM / Online), market insight, new business tenders, PR and events  6. Marketing business lead for numerous strategic change projects including database development, broker segmentation and new partner implementation  7. Development of company marketing talent (including mentoring)  8. Introduced new market leading tender response format and B2B2C propositions (winning £150m annual premium from partners such as BMW, Coop, First Direct etc). Show less



Allianz

• Germany
• Financial Services
• 700 & Above Employee

• Partnership Development Manager (previously Affinity Campaign Co-ordinator)

  • Jun 2002 - Jun 2009

  Key achievements / responsibilities included: 1. Sole responsibility for affinity partnership recruitment for Cornhill Direct (partners recruited included Sunderland AFC / Leeds Building Society / Yours Magazine – EMAP / BT Benefits Plus – Staff Scheme) within sales role. And team member within consultative selling (on ‘client’ site fact find, consultation and recommendations leading to win of long term strategic partnership - BMW) 2. Strong relationships with key affinity distribution brokers and design agencies (e.g. Affinia Partnerships / KBA Marketing / The Affinity Company / a2K) 3. Managed channel entry for Cornhill Direct into Aggregator distribution and developed year one channel plan 4. Development, execution and measurement of numerous direct marketing plans across multiple on and offline channels 5. Monthly ‘channel owner’ reporting of £40 million GWP pa channel performance to divisional management board 6. Lead account manager for 8 corporate affinity partners including: Reader’s Digest, Dixons Stores Group, Resolution plc, Royal British Legion and PDSA. Controlling budget of approx £750,000 and targeted on account premium delivery and account longevity 7. Key member of implementation and subsequent management team for new broker panel insurance business model and company branded as Cornhill Checkout Show less



AXA

• France
• Insurance
• 700 & Above Employee

• Campaign Manager (previously Print Buyer)

  • Sep 1997 - Jun 2002

  Dedicated campaign manager for affinity partners such as: Freemans catalogues, Admiral Insurance and Reader’s Digest. Achievements and responsibilities included: 1. Creative development and execution of direct mail, seminar, OTP and two step marketing campaigns. 2. Responsibility for ensuring compliance of printed material released to consumers. 3. Management of campaign budgets up to £500,000. Dedicated campaign manager for affinity partners such as: Freemans catalogues, Admiral Insurance and Reader’s Digest. Achievements and responsibilities included: 1. Creative development and execution of direct mail, seminar, OTP and two step marketing campaigns. 2. Responsibility for ensuring compliance of printed material released to consumers. 3. Management of campaign budgets up to £500,000.