Simon Städeli
Head Of Communications at Operation Libero- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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Spanish Full professional proficiency
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French Limited working proficiency
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Bio
Will Zupan
Simon Städeli is my business partner and the co-owner of our venture, Road2Argentina, a two-person firm that creates and manages custom cultural immersion experiences for interns, volunteers, and exchange students. Simon is data-driven and a superb analytical thinker. He helped spearhead Road’s marketing efforts, making important decisions about which channels to invest our small company’s precious income in, and his quantitative abilities were also important when setting the prices for Road’s programs. He thoroughly analyzed currency exchange rates and inflation levels to determine appropriate prices that made both business sense and were affordable to our customers. Simon is one of the most persistent and hardest-working professionals I have ever encountered. He is attentive to detail and cares deeply about his professional relationships. He constantly looks for ways to make sure that deals and partnerships benefit all parties involved. He is also very open-minded and welcomes learning opportunities and different perspectives. He is someone who has lived in four different countries and cultures and this experience is most evident in his ability to connect easily with Road’s program participants, who come from all over the world. Perhaps what I respect and admire most about Simon is his patience and ability to remain level-headed in stressful situations. He stays calm and works to evaluate as many different perspectives as possible in order to make fair and balanced decisions. On top of it all, Simon is curious and an enthusiastic learner. I am confident that it is this characteristic, coupled with all of Simon’s other skills outlined above, that will make him a fantastic addition to any company or organization moving forward.
Urs Ellenberger
Simon Städeli arbeitete zunächst als Praktikant, dann als Reporter für 20 Minuten Ostschweiz. Simon ist einer der talentiertesten Nachwuchsjournalisten, die ich in meiner Funktion als Redaktionsleiter begleiten durfte: hellwach, zuverlässig, gradlinig und kreativ. Dass wir uns nach dem Praktikum intensiv um eine Weiterbeschäftigung bemüht haben, sagt eigentlich alles.
Will Zupan
Simon Städeli is my business partner and the co-owner of our venture, Road2Argentina, a two-person firm that creates and manages custom cultural immersion experiences for interns, volunteers, and exchange students. Simon is data-driven and a superb analytical thinker. He helped spearhead Road’s marketing efforts, making important decisions about which channels to invest our small company’s precious income in, and his quantitative abilities were also important when setting the prices for Road’s programs. He thoroughly analyzed currency exchange rates and inflation levels to determine appropriate prices that made both business sense and were affordable to our customers. Simon is one of the most persistent and hardest-working professionals I have ever encountered. He is attentive to detail and cares deeply about his professional relationships. He constantly looks for ways to make sure that deals and partnerships benefit all parties involved. He is also very open-minded and welcomes learning opportunities and different perspectives. He is someone who has lived in four different countries and cultures and this experience is most evident in his ability to connect easily with Road’s program participants, who come from all over the world. Perhaps what I respect and admire most about Simon is his patience and ability to remain level-headed in stressful situations. He stays calm and works to evaluate as many different perspectives as possible in order to make fair and balanced decisions. On top of it all, Simon is curious and an enthusiastic learner. I am confident that it is this characteristic, coupled with all of Simon’s other skills outlined above, that will make him a fantastic addition to any company or organization moving forward.
Urs Ellenberger
Simon Städeli arbeitete zunächst als Praktikant, dann als Reporter für 20 Minuten Ostschweiz. Simon ist einer der talentiertesten Nachwuchsjournalisten, die ich in meiner Funktion als Redaktionsleiter begleiten durfte: hellwach, zuverlässig, gradlinig und kreativ. Dass wir uns nach dem Praktikum intensiv um eine Weiterbeschäftigung bemüht haben, sagt eigentlich alles.
Will Zupan
Simon Städeli is my business partner and the co-owner of our venture, Road2Argentina, a two-person firm that creates and manages custom cultural immersion experiences for interns, volunteers, and exchange students. Simon is data-driven and a superb analytical thinker. He helped spearhead Road’s marketing efforts, making important decisions about which channels to invest our small company’s precious income in, and his quantitative abilities were also important when setting the prices for Road’s programs. He thoroughly analyzed currency exchange rates and inflation levels to determine appropriate prices that made both business sense and were affordable to our customers. Simon is one of the most persistent and hardest-working professionals I have ever encountered. He is attentive to detail and cares deeply about his professional relationships. He constantly looks for ways to make sure that deals and partnerships benefit all parties involved. He is also very open-minded and welcomes learning opportunities and different perspectives. He is someone who has lived in four different countries and cultures and this experience is most evident in his ability to connect easily with Road’s program participants, who come from all over the world. Perhaps what I respect and admire most about Simon is his patience and ability to remain level-headed in stressful situations. He stays calm and works to evaluate as many different perspectives as possible in order to make fair and balanced decisions. On top of it all, Simon is curious and an enthusiastic learner. I am confident that it is this characteristic, coupled with all of Simon’s other skills outlined above, that will make him a fantastic addition to any company or organization moving forward.
Urs Ellenberger
Simon Städeli arbeitete zunächst als Praktikant, dann als Reporter für 20 Minuten Ostschweiz. Simon ist einer der talentiertesten Nachwuchsjournalisten, die ich in meiner Funktion als Redaktionsleiter begleiten durfte: hellwach, zuverlässig, gradlinig und kreativ. Dass wir uns nach dem Praktikum intensiv um eine Weiterbeschäftigung bemüht haben, sagt eigentlich alles.
Will Zupan
Simon Städeli is my business partner and the co-owner of our venture, Road2Argentina, a two-person firm that creates and manages custom cultural immersion experiences for interns, volunteers, and exchange students. Simon is data-driven and a superb analytical thinker. He helped spearhead Road’s marketing efforts, making important decisions about which channels to invest our small company’s precious income in, and his quantitative abilities were also important when setting the prices for Road’s programs. He thoroughly analyzed currency exchange rates and inflation levels to determine appropriate prices that made both business sense and were affordable to our customers. Simon is one of the most persistent and hardest-working professionals I have ever encountered. He is attentive to detail and cares deeply about his professional relationships. He constantly looks for ways to make sure that deals and partnerships benefit all parties involved. He is also very open-minded and welcomes learning opportunities and different perspectives. He is someone who has lived in four different countries and cultures and this experience is most evident in his ability to connect easily with Road’s program participants, who come from all over the world. Perhaps what I respect and admire most about Simon is his patience and ability to remain level-headed in stressful situations. He stays calm and works to evaluate as many different perspectives as possible in order to make fair and balanced decisions. On top of it all, Simon is curious and an enthusiastic learner. I am confident that it is this characteristic, coupled with all of Simon’s other skills outlined above, that will make him a fantastic addition to any company or organization moving forward.
Urs Ellenberger
Simon Städeli arbeitete zunächst als Praktikant, dann als Reporter für 20 Minuten Ostschweiz. Simon ist einer der talentiertesten Nachwuchsjournalisten, die ich in meiner Funktion als Redaktionsleiter begleiten durfte: hellwach, zuverlässig, gradlinig und kreativ. Dass wir uns nach dem Praktikum intensiv um eine Weiterbeschäftigung bemüht haben, sagt eigentlich alles.
Credentials
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Meeting Lead Certification
SHERPANYNov, 2021- Nov, 2024
Experience
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Operation Libero
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Switzerland
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Political Organizations
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1 - 100 Employee
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Head Of Communications
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Jan 2021 - Present
- Led the strategic and operational organisational communications of the political movement, managed the comm team consisting of employees (e.g. social media officer) and volunteers - Created and implemented communication concepts for national referendum campaigns, popular initiatives, and other political positions (e.g. analysis, branding, claims, reframing, visuals), conducted issues management and prepared Q&A documents, carried out creative campaign measures and made them… Show more - Led the strategic and operational organisational communications of the political movement, managed the comm team consisting of employees (e.g. social media officer) and volunteers - Created and implemented communication concepts for national referendum campaigns, popular initiatives, and other political positions (e.g. analysis, branding, claims, reframing, visuals), conducted issues management and prepared Q&A documents, carried out creative campaign measures and made them fly - Ensured the content-related and editorial quality (the “pink thread” or leitmotiv) of all public communications: website, newsletter, 50+ blog posts, social media, petitions, positions, flyers, etc. - Coordinated media enquiries (100+ monthly media mentions), actively placed stories in the media, expanded the media network, wrote media releases, organised press conferences - Coordinated translation processes and public appearances in debates, wrote the annual reports, raised funds Show less - Led the strategic and operational organisational communications of the political movement, managed the comm team consisting of employees (e.g. social media officer) and volunteers - Created and implemented communication concepts for national referendum campaigns, popular initiatives, and other political positions (e.g. analysis, branding, claims, reframing, visuals), conducted issues management and prepared Q&A documents, carried out creative campaign measures and made them… Show more - Led the strategic and operational organisational communications of the political movement, managed the comm team consisting of employees (e.g. social media officer) and volunteers - Created and implemented communication concepts for national referendum campaigns, popular initiatives, and other political positions (e.g. analysis, branding, claims, reframing, visuals), conducted issues management and prepared Q&A documents, carried out creative campaign measures and made them fly - Ensured the content-related and editorial quality (the “pink thread” or leitmotiv) of all public communications: website, newsletter, 50+ blog posts, social media, petitions, positions, flyers, etc. - Coordinated media enquiries (100+ monthly media mentions), actively placed stories in the media, expanded the media network, wrote media releases, organised press conferences - Coordinated translation processes and public appearances in debates, wrote the annual reports, raised funds Show less
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SHERPANY
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Switzerland
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IT Services and IT Consulting
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100 - 200 Employee
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Content Marketing & Media Relations Specialist
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Jun 2019 - Dec 2021
- Planned and implemented the brand-new company website with SEO-based content strategy (topic clusters): increased organic blog reach from 2000 to 7000 monthly sessions within 6 months - Developed high-quality content (e.g. white papers, guides, 15+ case studies, infographics, newsletters, videos, sales presentations, PPC campaigns, social media) in English and German for the C-level target group - Created from scratch and led the implementation of the media & influencer strategy… Show more - Planned and implemented the brand-new company website with SEO-based content strategy (topic clusters): increased organic blog reach from 2000 to 7000 monthly sessions within 6 months - Developed high-quality content (e.g. white papers, guides, 15+ case studies, infographics, newsletters, videos, sales presentations, PPC campaigns, social media) in English and German for the C-level target group - Created from scratch and led the implementation of the media & influencer strategy (media mentions from 9 in 2019 to 100+ in 2021), pitched and ghostwrote stories (e.g. Handelszeitung), onboarded a PR agency - Responsible for all corporate communications in German (main market), conducted transcreations DE-EN and EN-DE, co-built the multilingual content team (+5 new colleagues) Show less - Planned and implemented the brand-new company website with SEO-based content strategy (topic clusters): increased organic blog reach from 2000 to 7000 monthly sessions within 6 months - Developed high-quality content (e.g. white papers, guides, 15+ case studies, infographics, newsletters, videos, sales presentations, PPC campaigns, social media) in English and German for the C-level target group - Created from scratch and led the implementation of the media & influencer strategy… Show more - Planned and implemented the brand-new company website with SEO-based content strategy (topic clusters): increased organic blog reach from 2000 to 7000 monthly sessions within 6 months - Developed high-quality content (e.g. white papers, guides, 15+ case studies, infographics, newsletters, videos, sales presentations, PPC campaigns, social media) in English and German for the C-level target group - Created from scratch and led the implementation of the media & influencer strategy (media mentions from 9 in 2019 to 100+ in 2021), pitched and ghostwrote stories (e.g. Handelszeitung), onboarded a PR agency - Responsible for all corporate communications in German (main market), conducted transcreations DE-EN and EN-DE, co-built the multilingual content team (+5 new colleagues) Show less
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Road2Argentina Immersion Programs
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Argentina
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Travel Arrangements
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1 - 100 Employee
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Program and Marketing Director, Co-Owner
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Mar 2016 - May 2019
- Negotiated the takeover from the company’s founder and reinvigorated the 10-year old company with a leaner business model and a clear focus, passed on the healthy company to selected successors (with profit sharing) - Expanded and improved individualized exchange programs (e.g. internships, voluntary work, language courses, host families), earned exceptionally high customer satisfactions of 98% (GoOverseas.com, 100+ received students) - Doubled turnover within two years thanks… Show more - Negotiated the takeover from the company’s founder and reinvigorated the 10-year old company with a leaner business model and a clear focus, passed on the healthy company to selected successors (with profit sharing) - Expanded and improved individualized exchange programs (e.g. internships, voluntary work, language courses, host families), earned exceptionally high customer satisfactions of 98% (GoOverseas.com, 100+ received students) - Doubled turnover within two years thanks to a data-based marketing strategy (e.g. prices, campaigns) and the expansion of strategic partnerships (acquired +21 new partner universities from US/UK) Show less - Negotiated the takeover from the company’s founder and reinvigorated the 10-year old company with a leaner business model and a clear focus, passed on the healthy company to selected successors (with profit sharing) - Expanded and improved individualized exchange programs (e.g. internships, voluntary work, language courses, host families), earned exceptionally high customer satisfactions of 98% (GoOverseas.com, 100+ received students) - Doubled turnover within two years thanks… Show more - Negotiated the takeover from the company’s founder and reinvigorated the 10-year old company with a leaner business model and a clear focus, passed on the healthy company to selected successors (with profit sharing) - Expanded and improved individualized exchange programs (e.g. internships, voluntary work, language courses, host families), earned exceptionally high customer satisfactions of 98% (GoOverseas.com, 100+ received students) - Doubled turnover within two years thanks to a data-based marketing strategy (e.g. prices, campaigns) and the expansion of strategic partnerships (acquired +21 new partner universities from US/UK) Show less
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20 Minuten
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Switzerland
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Newspaper Publishing
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100 - 200 Employee
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News Editor and Deputy Editorial Office Leader
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Sep 2011 - Jun 2014
- Found and researched new topics and wrote articles (print & online) on local news (e.g. politics, sports, culture) - Proofread articles, mentored interns, took photos, edited videos, and represented office leader if absent
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Editorial Intern
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Oct 2010 - Aug 2011
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SRF - Schweizer Radio und Fernsehen
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Switzerland
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Broadcast Media Production and Distribution
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700 & Above Employee
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Television Editor Intern
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Aug 2012 - Jan 2013
- Researched facts and figures and edited explanatory footage for the editorial office of polit-talk «Arena» - Conducted preliminary talks with experts and politicians, conducted fact-checking, and moderated the user forum - Researched facts and figures and edited explanatory footage for the editorial office of polit-talk «Arena» - Conducted preliminary talks with experts and politicians, conducted fact-checking, and moderated the user forum
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Education
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2014 - 2018
Universidad de Belgrano
Master’s Degree, International Relations -
2011 - 2014
ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Bachelor of Arts - BA, Communication, Journalism, and Related Programs -
2013 - 2013
London Metropolitan University
Exchange Semester, Communication, Journalism, and Related Programs
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