Marketing Communications Manager

• Apr 2023 - Present

Bass Player // Producer

• 1999 - Present

Currently gigging, writing and producing original music for Jocee, Corybantic and other projects. Currently gigging, writing and producing original music for Jocee, Corybantic and other projects.

Email Marketing & Automation

• Nov 2021 - Feb 2023

Ownership for the end to end email campaign delivery process. Planning email content, timing, segmentation and targeting to support new product launches and other marketing campaigns and events. Briefing design, copy, data and localisation teams on email campaign requirements. Building, testing and deploying emails in the Hubspot platform. Reporting and communication of email campaign performance. Implementing effective test and learn strategies to drive email engagement and campaign ROI. Working alongside the CRM & Marketing Automation Manager to grow the subscriber database and maximise subscriber engagement. Optimising and management of automated lifecycle emails. Ensuring compliance, with particular attention to GDPR. Show less

Focusrite Artists & Media

• Sep 2020 - Nov 2021

Develop creative, effective PR and artist plans using appropriate strategies and tactics, aligned with brand values. Organise and coordinate PR, Artist and Media activities aligned with marketing objectives. Manage and grow Artist and Media relationships to create global brand ambassadors for content creation and brand/product coverage. Maintain an understanding of other territory media/PR activity by working closely with territory marketing managers, ensuring strategic alignment where appropriate. Facilitate relationships between appropriate 3rd parties and the product team as part of product development process and ongoing content creation. Develop and share with territory managers review packs & standardised ways of working with artists and 3rd party content creators, in-line with relevant brand values and marketing strategies. Budget management upwards of £100,000 across Focusrite & Focusrite Pro media/artist campaigns. Show less

Global Media Relations Exective

• Nov 2016 - Sep 2020

Responsible for developing media strategies for all three Focusrite Group brands, working closely with the brand director in each case. Focusing primarily on news generation, reviews and attributable editorial features, as well as strategic placement of adverts & other commercial activity to generate best ROI. Budget management of upwards of £100,000 across Focusrite, Focusrite Pro & Novation media campaigns.Enabling territory managers who hold direct media relationships to work as one, by effectively coordinating and communicating our global media vision and associated strategic focuses. Show less

Technical Support Engineer

• Jan 2014 - Nov 2016

Support & Provisioning Analyst

• Jul 2011 - Jan 2014