Full Stack Engineer

• Aug 2022 - Present

Senior Consultant

• Mar 2022 - Jul 2022

Senior Consultant with a focus on technical implementation within analytical platforms, marketing automation tools, and customer data platforms.- Technical Implementation and maintenance of Adobe Analytics using Tealium o Communicating with stakeholders to scope out requirements of data needed for their business decisions. o Working with multiple teams to connect data through multiple sites and portals using Tealium iQ Tag Management. o Implementation of requirements mainly using JavaScript with a bit of tag management on the side.- Set up and Implemented marketing automation tools using customer data platforms o Connected input data to customer data platforms (mParticle) from integration partners, manual uploads, and web/app platforms (using Google Tag Manager and mParticle’s SDK). Ensured data quality using data plans and best practices. o Connected output data from mParticle through to marketing automation tools such as Braze - Ensured the correct attributes/events were sent through to meet campaign goals. - Built out campaigns in Braze (both push notification and email campaigns). - Built out canvas journeys in Braze to create automated marketing flows for clients with an emphasis on ROI.- Audited and amended implementation of Google Analytics using Google Tag Manager o Initial audit of current state to find data quality issues o Recommendation of fixes and what the “end state” should look like - Either implementing dataLayer events necessary - Or providing syntax for stakeholders to implement inhouse o Ensuring implementation is completed by working with stakeholders as well as completing tag set-up using Google Tag Manager Show less

Consultant, Solutions Consulting

• Sep 2021 - Mar 2022

Front End Developer & Digital Marketer

• Oct 2019 - Jun 2021

- Translated UX designs into functional websites through HTML/CSS/JS. - Assisted with wireframe designs for landing pages and built them to specification with focus of increasing conversion rates from advertising. - Adapted to many content management systems to build websites and/or make changes to existing websites including WordPress, Shopify, Web flow, Wix, and our custom in-house one. - Followed SEO best practices using keyword research tools and Search Console to troubleshoot issues and ensure on-page SEO was maximized. - Provided technical expertise and recommendations to project managers ensuring projects were completed to a high standard and were within budget. - Took charge of client meetings ensuring both websites and digital marketing campaigns aligned with client needs and exceeded expectations. - Created and managed digital campaigns within the Google suite of advertising ensuring campaigns aligned with SEO research and landing page design. Show less

Managing Director

• Aug 2015 - Mar 2021

- Created and started an online business that has generated just over 1 million dollars in sales from inception. - Best financial year returned $350k sales and 145k in net profit - Had real world experience with creating a business and ensuring its survival in a competitive landscape. - Managed and frequently used different systems to formulate an efficient business model. Have integrated my Inventory Management (Tradevine), Accounting (Xero), and Shopify (websites) software to seamlessly link and ensure my business is efficiently run. Have also learned how to manage and account for taxes (PAYE, GST, company tax, ACC levies) - Received over 99.7% positive feedback from customers with over 32,000 trades completed showing excellent communication skills and managing many tasks at once. Show less

Business Analyst

• Aug 2014 - Jun 2015

- Created and provided weekly reports for account managers and senior staff - Reported directly to the CEO and helped create and implement yearly budgets for Sales Managers, Category Managers, and Account Managers. - Provided in depth cost analysis on freight within categories/products to help manage stock levels in North and South Island warehouses and reduce overall expenses within the company. - Set up local intranet system and populated it. - Helped implement and administer Halo business intelligence systems allowing managers to access the product database in a much more dynamic, visual, and analytical manner. - Created training manuals for Halo BI and our local Intranet system. - Core admin for Halo BI, intranet, MYOB Exo (through Enprise), and CRM system consistently helping staff with technical issues. - Maintained and registered barcodes through GS1 New Zealand. Show less

Bachelor of Management Studies (First Class Hons)

• Feb 2010 - Nov 2013

Completed a Bachelor of Management degree with First Class Honours majoring in Strategic Management and Finance Completed a Bachelor of Management degree with First Class Honours majoring in Strategic Management and Finance

Compliance Analyst

• Jan 2013 - Feb 2013

Compliance Analyst

• Nov 2011 - Mar 2012