Experience

air up GmbH

• Managing Director & CMO

  • Jul 2019 - Present

  München und Umgebung, Deutschland - Commercialize air up, the world's first beverage technology flavoring pure water by scent - A radical new approach combining food-tech with the visibility of lifestyle (tackling two huge markets) - Create the base for growth with an omnichannel sales and marketing strategy - Responsible for the Sales and Marketing team (~100 people in 8 departments) within air up - Responsible for >>100Mio revenue p.a.

• Head of Sales and Marketing

  • Sep 2018 - Jun 2019

  München und Umgebung, Deutschland air up developed the world's first drinking bottle that flavors pure water just by scent. Right now we are working on the Go-To Market Strategy to guarantee a successful roll-out via the different distribution channels in Germany and Austria.



Desio GmbH

• Packaging and Containers Manufacturing

• Founder & Managing Director - early exit via asset deal

  • Mar 2016 - Aug 2018

  Munich Desio GmbH is a packaging provider for the beverage industry. We developed vendl, the worlds first bottle and glass in one. It is an innovative packaging solution for drinks such as beer or sparkling wine. vendl enables consumers to enjoy their drinks wherever and whenever as from a glas. To ensure integration in the existing logistic chain, it can be bottled like any glass bottle. Archievements: -Successfully fundraised pre-seed and seed round -Conducted a large market… Show more Desio GmbH is a packaging provider for the beverage industry. We developed vendl, the worlds first bottle and glass in one. It is an innovative packaging solution for drinks such as beer or sparkling wine. vendl enables consumers to enjoy their drinks wherever and whenever as from a glas. To ensure integration in the existing logistic chain, it can be bottled like any glass bottle. Archievements: -Successfully fundraised pre-seed and seed round -Conducted a large market study with qualitative and quantitative interviews and an identified addressable market of 10 bn units/year -Cold calls and established relationships to all relevant breweries in Germany as well as pre-sales contracts -Coordinated and collaborated with different R&D partners -Acquired in-depth knowledge about hardware product development via different rapid prototyping techniques and industrial scale up technologies -Prepared and executed two trade show presentations on world’s leading trade fairs including marketing campaign -Created a successful IP-Strategy including patent-family, designs etc. Show less



FieldIn (powered by Agromentum Ltd)

• Business Development

  • Sep 2015 - Jan 2016

  Yokneam Conducting an in-depth competitor analysis including pricing, technology features and business model Preparation of investor documents including a modular template for a detailed Profit & Loss statement including a cashflow analysis



Terra Venture Partners

• Israel
• Venture Capital and Private Equity Principals

• Business Development

  • Aug 2015 - Oct 2015

  Tel Aviv, Israel Supporting the portfoilio Companies with go-to market strategies, competitor analysis and raising money. Supporting Terra Ventures to enhance quality dealflow.



Dr. Wieselhuber & Partner GmbH

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Strategy Consulting

  • Aug 2014 - Dec 2014

  Munich Developed a turnaround strategy with responsibility in creating a new reporting system and an ABC Customer Analysis with pricing strategy Support in writing a whitepaper about Germany as a location for the chemical industry Created a product portfolio diversification strategy and a customer loyalty program



PwC

• Professional Services
• 700 & Above Employee

• Consulting Banking

  • Apr 2014 - Jul 2014

  Munich Support the implementation of a new subledger in the investment banking department of a major European bank. Support in the audit of a private equity fund



Knauf

• Germany
• Wholesale Building Materials
• 700 & Above Employee

• Commercial Go-To-Market Strategy for Thailand

  • Aug 2013 - Dec 2013

  Bangkok, Thailand Developed a market entrance strategy for Knauf Thailand with a market analysis of state-of-the art via a nationwide market analysis Derive a product portfolio, a go-to-market-, sales channel strategy and tools for sales force for Knauf Thailand from the market analysis



Interhyp AG

• Working Student

  • Oct 2011 - Dec 2011

  München und Umgebung, Deutschland Customer support and customer service in real estate financing



engage AG - Key Technology Ventures

• Portfolio Analysis and Market research

  • Feb 2010 - Jun 2010

  Karlsruhe Research focusing on questions of possible foundations in the area of Healthcare, Construction Chemistry, Preparation and support analyzing a patent portfolio