Experience

The Arts Group Ltd

• Kenya
• Advertising Services
• 1 - 100 Employee

• Creative, Digital & Production Lead

  • Aug 2010 - Present

  Am the team leader of a group of creative designers & digital creators; we aim to bring the use of urban arts in the day to day application in marketing & communication campaigns on the corporate level. In brief we design and create Brand identity, Creative design, Advertising Campaigns, Digital & Social Media campaigns, Customised branded merchandise and Event management +Activations. Am the team leader of a group of creative designers & digital creators; we aim to bring the use of urban arts in the day to day application in marketing & communication campaigns on the corporate level. In brief we design and create Brand identity, Creative design, Advertising Campaigns, Digital & Social Media campaigns, Customised branded merchandise and Event management +Activations.



Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

• Germany
• International Trade and Development
• 700 & Above Employee

• Fellow, Afrika Kommt! Fellowship Program 2016 - 2018

  • Aug 2017 - Jul 2018

  About GIZ: The services delivered by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH draw on a wealth of regional and technical expertise and tried and tested management know-how. As a federal enterprise, we support the German Government in achieving its objectives in the field of international cooperation for sustainable development. We are also engaged in international education work around the globe. Company details Website http://www.giz.de Company type Government Agency Company size 10,001+ employees Specialties Sustainable Development and international cooperation Show less



Volkswagen Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• International Marketing Communications Specialist

  • Nov 2017 - Jun 2018

  Worked with the Global Content Creation, Consumer planning, Media buying and Digital team: - Coordinated the different teams on content development and logistical support into hosting a successful Data Driven Advertising summits across 3 regions – Americas, Europe Middle East Africa & Asia-Pacific: 77% of attendees found the content to be relevant and useful and 100% said they could implement all the topics shared in the local markets. - Assisted the Global Programmatic manager and Search Advertising manager on the. 2018-20 joint business plans with major partners i.e. Google & Facebook. - Assisted the Global Programmatic manager in disseminating internal communications on the new digital media strategy* - Part of the team that spearheaded the formation of the new dedicated global data unit that would tap into and analyse anonymous data generated by people researching cars online Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Aftersales Network Development & Marketing Coordinator - Aftersales

  • Nov 2014 - Jun 2017

  • Channel development; establish new sustainable channels for Aftersales business across East Africa. • Oversee the development of Aftersales business at the dealer network across East Africa.• Analyze the sales performance of the Aftersales channel across the network in East Africa.• Brand development & foot traffic growth. Developed brand strategy and statistics systems.• Strategic Consulting, including business plan & sales strategy development in the Aftersales business unit.• Work with the Marketing and Communications team to develop advertising and PR campaigns on Aftersales.• Relationship building, change management & education of brand units on sales and marketing best practices.• Ensure that all the field sales team are in sync with the overall objective in Aftersales - sale target, communication & customer experience. • Creating new, disruptive customer experiences across the network.Key Achievements & recognition for work• Achieved 26% above target for the Isuzu Mashinani project in its first year of operation – 2016.• Managed to set the highest sales record for lubes in a single sales calendar year - 2016 i.e. Kes. 49Million• Conceptualised, implemented and launched a new sales & distribution channel - Isuzu Mashinani to tap into the juakali sector – established 16 outlets in the first year of the project. • Increased GMEA aftersales network from 15 outlets to 27 outlets under 12 months. Making GMEA have the biggest network in number of aftersales outlets in Kenya.• The Best Customer Loyalty Campaign award -Isuzu Tuko Pamoja Safarini. Marketing Society of Kenya Awards 2017 Show less

• Marketing Coordinator - Aftersales

  • Sep 2014 - Jan 2015

  • Develop and implement Aftersales marketing programs to achieve and/or exceed business goals and financial targets• Develop marketing briefs that give focused direction on Aftersales to teams/ agencies to develop programs that grow revenue and brand equity• Develop annual marketing calendar for Aftersales and coordinate implementation for the same• Carry out market surveys through dealers, retail parts and key customers to ensure GMEA’s inventory and pricing strategies are based on market intelligence• Competitive analysis in parts price comparison and in service channels of other franchise holders• Grow business through key fleet customers signing vehicle repair and maintenance contract• Coordinate implementation of Aftersales Launch activities in conjunction with PEC team• Evaluate Aftersales marketing programs for increased business growth• Support Dealers in the Export Market• Lead Parts & Accessories Sales activities Show less



DT Dobie & Company Kenya Limited

• Nairobi Kenya

• Marketing Coordinator

  • Oct 2012 - Jul 2014

  • Manage all marketing activities across all branches and authorized dealers • Develop marketing communication campaigns and strategy • Coordinate all marketing agencies- Advertising, Media, PR and Experiential • Manage all marketing activities across all branches and authorized dealers • Develop marketing communication campaigns and strategy • Coordinate all marketing agencies- Advertising, Media, PR and Experiential



Redsky Advertising

• Nairobi

• Account Executive

  • May 2010 - Aug 2012

  • Handled day to day client relations • Developed and planned marketing strategies for clients- Advertising, activations and media • Identified and pursued new business leads • Handled day to day client relations • Developed and planned marketing strategies for clients- Advertising, activations and media • Identified and pursued new business leads



Nuturn Ltd

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2008 - Jan 2010

  Public Relations & Events Public Relations & Events



AY&R

• Intern

  • 2005 - 2005