Experience

CRATER

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• Creative I Director

  • Sep 2016 - Present

  - Design, drive and present pitch ideas to networks, agencies and brands (AU, UK, EU) - Lead creative execution of projects from pitch to final delivery - Drive client engagement and build brand awareness through innovative creative campaigns - Direct and produce films and stills for ATL and BTL campaigns resulting in conversion, retention and positive customer behaviour - Execute campaigns ensuring original, on-trend and innovative content - Ability to create content for organic and paid formats - Maintain brand tone of voice across client projects, ensuring consistent accuracy and messaging - Build and maintain a network of creative professionals, production agencies, producers and partners within Australia, UK and Europe - Collaborate with internal staff and external partners to develop and execute ideas - Work in conjunction with external strategy teams to maximise branding opportunities for clientele - Grow Craters' domestic and international client base and offerings - Manage and lead teams of up to 30 people along with workshops - Knowledge of all technical elements of production through to campaign processes Key Clients: New Era EU, Nike, Bet365, Red Bull, Coca Cola, Bumble, NOCCO, TimeOut, Google, MERE Skincare.



eightyfive Productions

• Creative | Director

  • Feb 2011 - Oct 2016

  - Creation of branded content for both TV and online - Manage multiple projects concurrently - Develop and build freelance production pool and crew roster - Work with Account Executives to set and stay under realistic budgets - Position & expose companies and brands in the marketplace through the use of content - Convert content into a profitable marketing tool - Assist companies and brands in strategising content plans - Creation of branded content for both TV and online - Manage multiple projects concurrently - Develop and build freelance production pool and crew roster - Work with Account Executives to set and stay under realistic budgets - Position & expose companies and brands in the marketplace through the use of content - Convert content into a profitable marketing tool - Assist companies and brands in strategising content plans



Graham McNeice Productions

• Senior Producer

  • Nov 2009 - Feb 2011

  Australian Families of Crime- Pitch and present to free to air and subscription networks- Prepare TV series budgets- Work alongside script writers for voice over, dialogue and re-enactments- Supervise Post-Production from offline through to online

• Associate Producer

  • Jan 2009 - Nov 2009

  Crime Investigation AustraliaEpisodes 30-37

• Camera Operator/Production Assistant

  • Nov 2007 - Jan 2009

  Crime Investigation AustraliaEpisodes 17-30