Experience

Dealer Academy

• Canada
• E-Learning Providers
• 1 - 100 Employee

• Founder & President

  • Feb 2022 - Present

  Inside the Academy, dealers and their staff come together to meet & support each other, get answers to crucial questions, learn from experts, participate in monthly workshops, identify the right tool or vendor for any job, and so much more! Inside the Academy, dealers and their staff come together to meet & support each other, get answers to crucial questions, learn from experts, participate in monthly workshops, identify the right tool or vendor for any job, and so much more!



Northwest Healthcare Properties REIT

• Canada
• Real Estate
• 100 - 200 Employee

• National Leasing Marketing Manager

  • Sep 2014 - Jan 2022

  Provided the vision and leadership of the planning, development, implementation, and management of the overall national digital marketing strategy for a diversified portfolio of 48 high-quality medical office buildings located across Canada. Successfully launched a wide range of marketing campaigns, both online and offline, to support and grow the NorthWest brand, and achieve the overall national leasing and marketing objectives of the REIT. <<< RESPONSIBILITIES >>> ➤ Deployed an omnichannel marketing strategy with the goal of creating a consistent brand experience across all online and offline touch points. ➤ Set digital marketing KPIs and monitored team progress, ensuring marketing campaigns and organizational objectives were met. ➤ Sourced for and worked closely with digital agencies to ensure the digital marketing objectives and strategies were clearly communicated and aligned with corporate objectives. ➤ Kept a close eye on the competition, determining realistic benchmarks, and developed strategies to gain a competitive edge. ➤ Communicated on a regular basis with all relevant stakeholders including leasing teams and IT department to ensure all digital efforts are fully synced up. ➤ Tracked and measured the performance of all digital marketing channels and initiated optimization strategies to maximize marketing ROI. ➤ Investigated and evaluated emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness. Show less



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Real Estate Sales Representative

  • Jan 2004 - Jul 2013

  Represented buyers, sellers, lessees, and lessors in For Sale and For Lease transactions throughout the Niagara Region. <<< RESPONSIBILITIES >>> ➤ Advised clients through the real estate transaction process, including contract negotiations, due diligence supervision, and closing preparation. ➤ Identified and analyzed investment opportunities for local, national, and international buyers. ➤ Developed property presentations for individual listings, including photographs, maps, demographics, and financial reports. ➤ Sustained an internet presence for personal and property purposes through websites, third-party listing services, databases, social media, and blogging. ➤ Created new business opportunities through various forms of networking, utilizing a strong referral base, and establishing new contacts from current inventory inquiries. Show less



Performance Auto Group

• Canada
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• BMW Sales And Leasing Associate

  • Apr 2003 - Jan 2004

  BMW Sales & Leasing Associate for new and pre-owned vehicles. Highly skilled in strategically negotiating deals and transforming e-commerce prospects into in-store sales to achieve the dealerships and personal sales targets. Proven leadership skills that help team members achieve individual sales, enhance customer service, and drive business goals. BMW Sales & Leasing Associate for new and pre-owned vehicles. Highly skilled in strategically negotiating deals and transforming e-commerce prospects into in-store sales to achieve the dealerships and personal sales targets. Proven leadership skills that help team members achieve individual sales, enhance customer service, and drive business goals.



BRP

• Canada
• Manufacturing
• 700 & Above Employee

• Dealer Development - Training Coordinator

  • Mar 2001 - Feb 2003

  Worked alongside the Director of Dealer Development where I was responsible for strategizing, designing, and developing BRP's sales training programs for the global dealer network. <<< RESPONSIBILITIES >>> ➤ Conducted a deep analysis of day-to-day operations at the dealership level within the sales, service, and parts departments to assess the training requirements. ➤ Developed training curriculum and worked with multi-media vendors to estimate budgets required for deliverable completion. ➤ Completed the creation of training materials that were distributed to over 4,000 dealerships globally. Examples: sales training videos, manuals, workbooks, sales scripts, competitor information guides, etc. ➤ Worked closely with regional sales managers to determine the effectiveness of the training initiatives at the dealership level, and made modifications where required. <<< KEY ACCOMPLISHMENT >>> Created 6 sales training DVDs where I provided 7 hours of video sales training instruction that was distributed globally and in multiple languages. Show less