Commercial Advisor

• May 2023 - Present

Embie is the # 1 consumer-facing mobile app in the world for fertility treatments (IVF, IUI, egg freezing, FET). Our unique data set and cutting-edge AI and machine learning technology are revolutionizing fertility treatments by offering personalized care to patients and fertility clinics alike. With users from 120 different countries, Embie is dedicated to creating a supportive community for women at every stage in their fertility journey, offering tools to help women stay organized… Show more Embie is the # 1 consumer-facing mobile app in the world for fertility treatments (IVF, IUI, egg freezing, FET). Our unique data set and cutting-edge AI and machine learning technology are revolutionizing fertility treatments by offering personalized care to patients and fertility clinics alike. With users from 120 different countries, Embie is dedicated to creating a supportive community for women at every stage in their fertility journey, offering tools to help women stay organized, track results, and connect with other women. Fertility clinics can provide better patient care, more customized treatment plans, and save time on administrative work. Show less Embie is the # 1 consumer-facing mobile app in the world for fertility treatments (IVF, IUI, egg freezing, FET). Our unique data set and cutting-edge AI and machine learning technology are revolutionizing fertility treatments by offering personalized care to patients and fertility clinics alike. With users from 120 different countries, Embie is dedicated to creating a supportive community for women at every stage in their fertility journey, offering tools to help women stay organized… Show more Embie is the # 1 consumer-facing mobile app in the world for fertility treatments (IVF, IUI, egg freezing, FET). Our unique data set and cutting-edge AI and machine learning technology are revolutionizing fertility treatments by offering personalized care to patients and fertility clinics alike. With users from 120 different countries, Embie is dedicated to creating a supportive community for women at every stage in their fertility journey, offering tools to help women stay organized, track results, and connect with other women. Fertility clinics can provide better patient care, more customized treatment plans, and save time on administrative work. Show less

VP of Sales

• Sep 2021 - May 2023

International Business Development Manager Genomics EMEA

• Jan 2019 - Sep 2021

Since February 2019 Vitrolife entered a strategic partner with Illumina Inc with sole distribution right for VeriSeq PGS, Miseq Reagent and Karyomapping kit found within their Reproductive Genetic Health portfolio. I was responsible for driving and accelerating commercial activity within EMEA - Managing 13 Distributors and 30 direct accounts in western Europe. -Key Markets; Russia, UK, Spain, KSA, Turkey and Czech. -Supported several key projects to develop the business; product… Show more Since February 2019 Vitrolife entered a strategic partner with Illumina Inc with sole distribution right for VeriSeq PGS, Miseq Reagent and Karyomapping kit found within their Reproductive Genetic Health portfolio. I was responsible for driving and accelerating commercial activity within EMEA - Managing 13 Distributors and 30 direct accounts in western Europe. -Key Markets; Russia, UK, Spain, KSA, Turkey and Czech. -Supported several key projects to develop the business; product development, strategic partnerships and M&A -opportunities. -Took the lead on a market access project to support a government-funded clinical trial in a market with restrictive regulation on PGT.

National Sales Manager UK & Ireland

• Jan 2016 - Dec 2018

- Define and execute plans to improve Vitrolifes’ P&L, optimizing Top Line & EBITDA - Delivered 51% increase in topline sales through consistent double digit growth - Supported channel partners to drive new technology adoption and cross-sell the accompanying Vitrolife consumables through the direct sales team. • Launched new products and capture clinical data that was submitted and presented at an international congress. • Coordinated business development at C-level to win several… Show more - Define and execute plans to improve Vitrolifes’ P&L, optimizing Top Line & EBITDA - Delivered 51% increase in topline sales through consistent double digit growth - Supported channel partners to drive new technology adoption and cross-sell the accompanying Vitrolife consumables through the direct sales team. • Launched new products and capture clinical data that was submitted and presented at an international congress. • Coordinated business development at C-level to win several key accounts that comprise multiple private clinics. • Recruited a new sales and clinical support team for the UK. Recruited new a distributor in to a new markets.

Account Manager

• Apr 2010 - Dec 2015

Responsible for business development & account management in northern UK and Ireland. -Generate double digit growth building and executing Business & Marketing plans in the region -Drive adoption of new technologies -KOL development