Experience

WPKN Community Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Chair

  • Nov 2021 - Present

  Bridgeport, Connecticut, United States WPKN is the greatest radio station in The world according to The New Yorker. It's an honor to be part of the board as we celebrate 60 years.



CO OP Brand Co.

• United States
• Advertising Services
• 1 - 100 Employee

• Partner, Chief Innovation Officer

  • Sep 2014 - Present

  Greater New York City Area I’m Partner and Chief Innovation Officer at CO OP, a national branding agency. I lead our Ventures practice that works with emerging companies in the consumer health and wellness category. My team and I are driven by our mission: We make brands work. It’s a deceptively simple idea. Our goal is to drive long-term business success. And we achieve this through a pragmatic approach that delivers results. We build long-term business value, provide strategic, commercial or marketing advice… Show more I’m Partner and Chief Innovation Officer at CO OP, a national branding agency. I lead our Ventures practice that works with emerging companies in the consumer health and wellness category. My team and I are driven by our mission: We make brands work. It’s a deceptively simple idea. Our goal is to drive long-term business success. And we achieve this through a pragmatic approach that delivers results. We build long-term business value, provide strategic, commercial or marketing advice, and we create and activate powerful brands. We work with companies whose leaders believe that ‘brand’ can provide business value. They understand that the right brand partner will help them maximize the potential line from where they are now to where they want to get. My personal journey in the category includes leading a team at McCann working across Pfizer’s brand portfolio in both North America and Europe, as well as helping numerous early stage companies grow and thrive. I believe innovation is just another word for breaking rules brilliantly - the very basic ingredient of successful category disruption. We are CO OP, the leading destination brand company in the US. With offices in New York City and Los Angeles, we have imprinted our stamp on brands, companies and places across USA. We have unlocked opportunities and taken brands on extraordinary journeys. Creating value only happens when you make a real difference. We are driven to think smarter, create better work and achieve bigger results. We Make Brands Work.

• Managing Director, Strategy

  • Aug 2011 - Sep 2014

  Greater New York City Area CO OP is a brand partner recognized for its upstream strategic creativity in real estate, hospitality, entertainment and financial services. CO OP works with entrepreneurial like-minded clients in realizing their full potential. We align business goals with visionary brand ideas creating effective communications across all mediums. Fusing business, marketing, stakeholder and consumer insights to create business and brand strategies for our clients that can be implemented through business… Show more CO OP is a brand partner recognized for its upstream strategic creativity in real estate, hospitality, entertainment and financial services. CO OP works with entrepreneurial like-minded clients in realizing their full potential. We align business goals with visionary brand ideas creating effective communications across all mediums. Fusing business, marketing, stakeholder and consumer insights to create business and brand strategies for our clients that can be implemented through business innovation and marketing communications.



Simon Hunter Consulting

• Principal

  • May 2010 - Present

  Greater New York City Area Specializing in providing brand, marketing and communications consultancy to pharmaceutical and related healthcare clients.



Havas Design+

• Affiliate Partner

  • Sep 2011 - Sep 2016

  ABOUT HAVAS DESIGN+ Havas Design+ is a global branding and design community within the Havas global agency network. Our community is made up of 400 specialists from 12 unique companies and 12 international cities - Buenos Aires, Casablanca, Dubai, Dusseldorf, Libson, London, Madrid, Mubai, New York, Paris, Prague, and Sao Paulo. Our focus is to share and adapt ideas based on culture, trends, and local issues. Our approach is a human, user, and local consumer-centric approach… Show more ABOUT HAVAS DESIGN+ Havas Design+ is a global branding and design community within the Havas global agency network. Our community is made up of 400 specialists from 12 unique companies and 12 international cities - Buenos Aires, Casablanca, Dubai, Dusseldorf, Libson, London, Madrid, Mubai, New York, Paris, Prague, and Sao Paulo. Our focus is to share and adapt ideas based on culture, trends, and local issues. Our approach is a human, user, and local consumer-centric approach that connects differences across markets and borders. Show less



McCann HumanCare

• SVP, Group Account Director

  • Jan 2004 - May 2010

  HumanCare is the consumer focused practice within McCann-Erickson that focuses on Health and Wellness strategy and creative communications Responsible for overall relationship with Pfizer to delivery excellent and appropriate service and deliverables Establishing Brand and project teams; Developing new Client Agency operating processes; Providing Innovative resource solutions Liaison with senior marketing, sales and procurement clients in US and Internationally Leading… Show more HumanCare is the consumer focused practice within McCann-Erickson that focuses on Health and Wellness strategy and creative communications Responsible for overall relationship with Pfizer to delivery excellent and appropriate service and deliverables Establishing Brand and project teams; Developing new Client Agency operating processes; Providing Innovative resource solutions Liaison with senior marketing, sales and procurement clients in US and Internationally Leading multidisciplinary teams to provide integrated communications solutions for Pharmaceutical Brands Creating Communications architectures including Digital and CRM engagement strategies Leading the development of pre-launch positioning strategies and their translation into launch communications strategies including brand design and integration with professionally targeted programs Supervise and quality control the development of creative brand and advertising ideas Have financial and staffing responsibility over projects Lead successful pitches for Consumer strategy and communications for Pfizer brands - Aricept, Bextra, Chantix, Detrol and Viagra Lead strategic development processes to identify the optimum launch positioning for BI / Pfizer's Spiriva, Novartis Vildagliptin and Prexige, BI's Flibanserin. Lead New business initiatives and pitches - 14 wins and 6 losses; 4 new assignments without having to pitch Lead innovation and digital exploration into how to appropriately target Baby Boomers with health, wellness and Rx messaging Identifying new ways of engaging a prime target for DTC including social media, mobile and innovative point of care solutions Engagement with Industry issues leading to development of key Pfizer initiatives; New PI formats, multilingual patient education tools, etc Responsible for hiring and development of 14 direct reports and managing the broader team of 150 individuals working on accounts Show less



McCann-Erickson London

• Group Account Director

  • Mar 1998 - Dec 2003

  Lead the successful pitch and launch of the first pan-European DTC campaign for Pfizer's Viagra / ED Awareness program Lead the launch of the first Global DTC campaign for Pfizer's ED Awareness program featuring Soccer Star Pele which ran in 41 countries in 17 languages Lead the Global Clearasil account managing the development of centralized and local creative development, portfolio management and NPD. Lead communications solutions and NPD Development projects for a series of key… Show more Lead the successful pitch and launch of the first pan-European DTC campaign for Pfizer's Viagra / ED Awareness program Lead the launch of the first Global DTC campaign for Pfizer's ED Awareness program featuring Soccer Star Pele which ran in 41 countries in 17 languages Lead the Global Clearasil account managing the development of centralized and local creative development, portfolio management and NPD. Lead communications solutions and NPD Development projects for a series of key accounts including Nescafe Coffees, Bacardi Rum, Nesquik and Greene King Beer. Lead a string of successful new Business pitches - Wins: P&O Ferries, Moroccan Tourist Board, Portuguese Cork Association, Viagra Lead Business Development including the identification of and contact of prospective clients; development and presentation of core credential materials; liaison with Agency Management Consultants Show less



Court Burkitt and Company

• Board Director

  • May 1997 - Mar 1998

  Board Director responsible for 25% of the agency's clients and revenue including IDV (Diageo) Lead New Business Department and several of successful pitches - Age Concern, VCI, UDV (Diageo)



TBWA, London

• Group Account Director /Board Director

  • Mar 1994 - May 1997

  Responsible for leading successful New Business pitches including Miller Beer, Virgin Interactive Entertainment and the development and launch of a new TV station for Viacom - 11 consecutive wins Lead award winning creative development and launches



BDDP, London

• Account Manager / Account Director

  • Mar 1990 - Mar 1994

  Responsible for leading several key agency accounts including the launch of UK' first national radio station Classic FM, Hertz global campaign, Govt accounts and key OTC pharmaceutical business for pregnancy tests. Lead successful pitch for London Underground account



DMB&B, London

• Account Manager

  • Aug 1989 - Dec 1990

  Supported development of advertising for leading financial institution Nationwide and launch of The Sunday Correspondent newspaper



Davidson Pearce, London

• Account Executive

  • Sep 1986 - Aug 1989

  Successfully completed 9 month training program and supported key Unilever business