Simon House

VP Sales at California Cider Company
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US
Languages
  • French -
  • Spanish -

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5.0

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Ian Drogin

Having worked closely with Simon House during our time together at College Works Painting, I can confidently assert that he is an honest and competent salesperson, as well as manager. He always upholds the highest level of integrity and consideration for each of his clients, and is willing to go the extra mile to insure he meets the obligations of each of his business engagements. He is hard-working, diligent, thinks critically, and respectful to all. I recommend Simon House and his services without reservation, as I know that he will provide a positive and rewarding experience to those who have the privilege to work with him.

A.J. Popoff

I have had the pleasure of working with Simon for the past few months and he has further developed himself into a great salesperson. He is intelligent and very charismatic and does a wonderful job providing insights on our online training and orientation services to our possible customers. Simon has a bright future once graduating from Cal Poly and I look forward to see what he is able to accomplish!

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Credentials

  • Certified Sicera
    Cider Certification Program
    Apr, 2016
    - Nov, 2024

Experience

  • California Cider Company
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • VP Sales
      • Jan 2017 - Present

      I lead a team of 1 Sales Director, 6 Regional Sales Managers, 15 Market Managers, and 1 National Chain Director working alongside our wholesalers and retailers throughout the United States and select international markets.2021 - With the help of my dad, brother, and an investment banking team, I found a strategic partner in Vintage Wine Estates to acquire my dad's ownership stake in the business. Vintage Wine Estates has unlocked additional resources for the ACE Cider team with an additional production facility in Ohio that will help ACE deepen it's market penetration across the Eastern USA. Still family operated, I continue to lead our sales organization in a new chapter for the company.2020 - Navigated a global pandemic without laying off or furloughing any employees. Adjusted our focus to the off-premise and became the fastest growing cider company in the USA, according to IRi/Nielsen.2019 - With the help of legal counsel, I negotiated our exit from an incompatible wholesaler relationship in a franchise state, North Carolina, that led to 60%+ growth during the following year.2018 - Initiated an internal pricing review and created a national pricing strategy to better partner with retailers. Implemented a sales team performance review system that aims to make our team members some of the best in the industry. ACE Cider depletions increased 16% y/y, up 100k+ cases.2017 - Partnered well with Albertsons-Safeway Regional Buyers to become the grocery chain's fastest growing cider brand nationwide. Managed the hiring of 6 new sales employees. ACE Cider sales increased by 25% y/y.http://www.acecider.com/http://www.facebook.com/AceCiderAmerica's Best Premium Craft Ciders Show less

    • Western Division Sales Director
      • Jan 2015 - Dec 2016

      I led a team of 9 Market Managers that covered 25 western states. I was also responsible for national chain account calls in the southwest territory.2016 - I helped grow the western states to $9M, up 48%.2015 - In my first year as Western Division Sales Manager, I helped grow the western division to $6M, up 33% while still directly responsible for in-market sales and distributor management for 4 SoCal and Nevada wholesalers.

    • South West Regional Sales Manager
      • Apr 2012 - Feb 2016

      2015 - In my fourth year, I grew the Ace brand by 85% in SoCal and Nevada, securing new business with large chain partner Vons/Albertsons (Safeway) as well as strategic key accounts such as The Anaheim Angels, Alpine Village Oktoberfest, and the Inland Empire 66ers Minor League Baseball Team.2014 - In my third year, I grew the Ace brand by 73% in SoCal and Nevada, gaining new partnerships with strategic key accounts such as Disney Parks, the San Diego Zoo, and Coachella Music Festival.2013 - In my second year, I grew the Ace brand by 78% in Southern California and Nevada, securing new business with large chain partners such as Ralph's (Kroger), Stater Brothers, and Yard House.2012 - In my first year as Regional Sales Manager, I grew the Ace brand by 145% in Southern California and Nevada, identifying and developing a new distributor network and larger sales footprint. Show less

  • Brocade
    • United States
    • Computer Networking Products
    • 700 & Above Employee
    • Sales Operations Analyst
      • Jul 2010 - Apr 2012

      I worked on a small team that was responsible for worldwide sales compensation, sales bonuses, and revenue reporting for internal company-wide visibility. I was also the primary sales support contact for the OEM sales teams. During the second week of each quarter I put together a package that recapped worldwide sales analysis and trends for the just completed quarter and seven quarters trailing. The VP of WW Sales used my work during earnings calls. I worked on a small team that was responsible for worldwide sales compensation, sales bonuses, and revenue reporting for internal company-wide visibility. I was also the primary sales support contact for the OEM sales teams. During the second week of each quarter I put together a package that recapped worldwide sales analysis and trends for the just completed quarter and seven quarters trailing. The VP of WW Sales used my work during earnings calls.

  • Comevo, Inc.
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Sales Executive
      • Mar 2009 - Jun 2010

      Comevo is the leading provider of Online Orientations for colleges and universities in the country. I led a team of three sales representatives through weekly meetings to ensure that sales goals were met, while attending University full-time to earn my degree. I worked throughout the entire sales process from initial cold call to product demonstration to signed agreement. During my time as Sales Lead I doubled new customer revenues nationwide. Comevo is the leading provider of Online Orientations for colleges and universities in the country. I led a team of three sales representatives through weekly meetings to ensure that sales goals were met, while attending University full-time to earn my degree. I worked throughout the entire sales process from initial cold call to product demonstration to signed agreement. During my time as Sales Lead I doubled new customer revenues nationwide.

  • College Works Painting
    • United States
    • Construction
    • 300 - 400 Employee
    • Branch Operator
      • Dec 2006 - Sep 2009

      I ran a local painting business in the summer of 2007. I made cold calls, presented proposals, purchased equipment and supplies, developed budgets, hired and trained about 10 full and part time employees, and I ensured customer satisfaction. I managed the painting of 15 houses and exceeded revenues of $65,000 in Santa Rosa, California at the age of 18 while attending University full-time to earn my degree. I was invited to President's Club 2007, as one of the top 10% of Salesmen in the country. In the summer of 2009, I was hired again to consult and train the new intern class and I organized the painting of two large houses in San Jose, California. Show less

  • California Cider Company
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Accounting Intern
      • Jun 2008 - Sep 2008

      I acted as the manager and direct contact to distributorships and regulatory agencies in order to renew licenses to sell alcoholic beverages in 27 U.S. states. I assisted the accountant in maintaining organized and chronological financial statements. I acted as the manager and direct contact to distributorships and regulatory agencies in order to renew licenses to sell alcoholic beverages in 27 U.S. states. I assisted the accountant in maintaining organized and chronological financial statements.

  • Healdsburg Bar & Grill
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Buss Boy
      • May 2004 - Apr 2005

      My first official employer! I received valuable restaurant experience 20 hours per week while at High School full time. I learned the importance of customer service within restaurant and hospitality operations. My first official employer! I received valuable restaurant experience 20 hours per week while at High School full time. I learned the importance of customer service within restaurant and hospitality operations.

Education

  • California Polytechnic State University-San Luis Obispo
    BS, Business Administration
    2006 - 2010
  • Cardinal Newman High School
    2002 - 2006

Community

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