Product Marketing Manager

• Aug 2023 - Present

Category Manager

• Jan 2022 - Jul 2023

Responsable épicerie sucrée, 220M€ CA annuel, 14% CA enseigne / 15 catégories, 2400 produits Franprix (groupe Casino), 1000 magasins + e-commerce Missions et réalisations : Analyses catégorielles pour actions d’optimisation KPI : catégorie café (augmentation productivité CA et marge au mètre linéaire), catégorie snacking (+40% ventes volume vs N-1 avec nombreuses nouveautés et ajouts nouveaux segments) Pilotage et amélioration performances CA, marge et rentabilité des catégories Développement marketplace B2B à destination des magasins Innovation : référencement 19 nouvelles marques et +400 produits Amélioration et automatisation outil aide à la vente pour équipes Sales et les magasins Optimisation e-merchandising app et site Franprix Management 2 category managers juniors Collaboration avec équipes : Interne : achats, e-commerce, innovation, supply, merchandising, promotion, pricing Externe : agence digitale, fournisseurs Compétences : Category Management, Data Analysis, Innovation, Produit Show less

International Product Marketing Manager

• Jan 2019 - Aug 2021

In charge of : - padlocks, key lock boxes and professional security products - Bluetooth padlocks and key lock boxes - two dedicated mobile applications for Bluetooth products (for individuals and for B2B customers) for Master Lock, world leader for padlocks and key lock boxes. Customers : retailers (Leroy Merlin, Kingfisher), wholesalers (Rexel, Securikey) and pure-players (Amazon, France Cadenas) - Developed and launched several new products working with R&D team based in US and sourcing team based in Asia - Defined marketing mix of new products - Marketing studies: shopper analysis, panels (sell-in & sell-out) - Defined multichannel pricing strategy for retailer, wholesaler and pure player to improve sales and margin - Trained sales teams, distributors and international customers (Sweden, Qatar, Greece) - Developed promotional operations, sales tools and multilingual marketing material - Organized and participated to European professional tradeshows (Madrid, Dusseldorf, Paris) - Managed LinkedIn page and worked with PR agency - Managed budgets for categories and tradeshows Working language: English (5 offices in Europe and parent company in Wisconsin, USA) Show less

Brand Manager Italy

• Jun 2018 - Dec 2018

In charge of international brand development for Bureau Vallée (French leading company for office and school supplies) in Italy (320 stores worldwide)Brand Manager for Italy acting as country manager assistant for brand launching and development in ItalyWorking language: Italian- Opened the first Italian store of Bureau Vallée in Verona- Launched the dedicated Italian merchant website (3000 products)- Executed communication plan with Italian agencies: leaflets, billboards, promotional advertisements- Presented the brand and concept of the store to Italian customers to gain customer loyalty- Trained Italian’s team Show less

Brand Manager Belgium

• Jan 2017 - May 2018

In charge of international brand development for Bureau Vallée (French leading company for office and school supplies) in Belgium (320 stores worldwide with 4 in Belgium)Brand Manager for Belgium acting as:- Director of Charleroi‘s store- Head of communication for Belgium- Managed biggest Belgian store in Charleroi and increased annual turnover by +72% (400K€) and margin by +52% to 37,2 pts- Managed communication for all 4 Belgian stores: leaflets, emailing, Facebook, merchant website- Negotiated "back to school" promotions and animations with suppliers (Bic, 3M, Maped, Brother...)- Improved product offering and product mix consistency- Management and recruitment: 3 store’s employees Show less

Area Manager Retail

• Oct 2015 - Dec 2016

In charge of brands portfolio's development: 15 brands such as Lipton, Lay’s, Tropicana, Alvalle and Doritos Retail client portfolio of 34 hypermarkets and supermarkets such as Carrefour, Auchan and Leclerc - Developed the area revenue: 7.3M€ in 2016 / +4.7% vs 2015 (market = -1.2%) - Sold and negotiated assortment, visibility and promotional operations with department managers - Organized impactful brand activations in stores for highlights (Summertime, Champion’s League) - Improved products visibility in stores using POS tools Management: 2 sales representative and merchandisers Show less

Project Manager Trade Marketing

• Jan 2015 - Jun 2015

In charge of sales support for all Coca-Cola brands for bars and restaurants (Out Of Home department) - Realized brand activations for Coca-Cola, Fanta, Fïnley and developed POS tools for sales team - Created and implemented promotional operations for national restaurant chains - Sold promotional offers to independent bars and restaurant for Coca-Cola life launch with sales team In charge of sales support for all Coca-Cola brands for bars and restaurants (Out Of Home department) - Realized brand activations for Coca-Cola, Fanta, Fïnley and developed POS tools for sales team - Created and implemented promotional operations for national restaurant chains - Sold promotional offers to independent bars and restaurant for Coca-Cola life launch with sales team

Marketing Assistant

• Jan 2014 - Jun 2014

Six-month mission as marketing assistant, in a marketing consulting firm. Missions: - competitive intelligence: monthly report of promotionnal activity of 42 fast food chains in Paris (both on field and digital) - social media: managed content and posts on Twitter account of the firm - improved content on firm's website with posts and newsletter (Wordpress website) - marketing study for customers (pricing, offering, competition, qualitative and quantitative study) Six-month mission as marketing assistant, in a marketing consulting firm. Missions: - competitive intelligence: monthly report of promotionnal activity of 42 fast food chains in Paris (both on field and digital) - social media: managed content and posts on Twitter account of the firm - improved content on firm's website with posts and newsletter (Wordpress website) - marketing study for customers (pricing, offering, competition, qualitative and quantitative study)