Experience

The Jorja Emerson Centre

• Medical Practices
• 1 - 100 Employee

• Executive Director

  • Apr 2023 - Present

  United Kingdom



Living Room Health

• United Kingdom
• Retail Health and Personal Care Products
• 1 - 100 Employee

• CEO

  • Aug 2022 - Present

  Paddington, England, United Kingdom Waiting is never fun, especially when it comes to our health. That's why we've created an immediate, straightforward and cost-effective approach to healthcare, providing same day appointments and a range of services and treatments from MRIs to joint pain relief to blood screening.


The Regenerative Clinic
• United Arab Emirates
• Medical Practices
• CEO

  • Jun 2017 - Jun 2023

Harley Street Specialist Hospital
• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee
• Strategic Director

  • Feb 2020 - Mar 2023

OS - Orthopaedic Specialists
• Partner

  • Jan 2019 - Jun 2022


Kykloud Limited

• United Kingdom
• Software Development

• Chief Commercial Officer

  • Jul 2015 - May 2017

  United Kingdom Responsible for commercialising and increasing the adoption of a very innovative product. Leadership and full P&L responsibility for all commercial activities at Kykloud. Management and leadership of the sales and marketing teams to ensure delivery of Kykloud's strategic goals. • Defined business strategy through development of Strategic Sales and Marketing Plan. • Built sales and marketing team capable of delivering high sales growth in line with Strategic Sales and Marketing… Show more Responsible for commercialising and increasing the adoption of a very innovative product. Leadership and full P&L responsibility for all commercial activities at Kykloud. Management and leadership of the sales and marketing teams to ensure delivery of Kykloud's strategic goals. • Defined business strategy through development of Strategic Sales and Marketing Plan. • Built sales and marketing team capable of delivering high sales growth in line with Strategic Sales and Marketing Plan • Execution of Strategic Sales and Marketing Plan through development, coaching and leadership of sales team. • Management of sales & marketing budgets, responsible for ensuring all targets are met. • Board member responsible for providing input into company strategy and direction. • Hands on management of Kykloud’s key customers and accounts. Show less



Fannin Ltd

• Ireland
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Executive Director Medical Devices

  • Feb 2013 - Feb 2015

  Europe Leadership and full P&L responsibility for Medical Devices Division of 6 business units comprised of: Surgical, Critcare, Medical, Scientific, Equipment & Skintact. The division employed 100 people with a combined turn over in excess of £100m. • Delivered an operating profit CAGR of 18% through a mix of organic and acquisitive growth. • Set new strategy for group through development and execution of 3 year plan. • Had complete ownership of M&A activity from identification… Show more Leadership and full P&L responsibility for Medical Devices Division of 6 business units comprised of: Surgical, Critcare, Medical, Scientific, Equipment & Skintact. The division employed 100 people with a combined turn over in excess of £100m. • Delivered an operating profit CAGR of 18% through a mix of organic and acquisitive growth. • Set new strategy for group through development and execution of 3 year plan. • Had complete ownership of M&A activity from identification through to integration, delivered two significant acquisitions. • Developed portfolio by launching and integrating several new products through negotiation of new distribution agreements. • Completed major reorganisation to better align sales force around current portfolio and future opportunities. • Led product development, through OEM partnerships launched own label products to increase sustainability of business. • Executed a full SFE program which included launching a CRM system, new commission scheme and designing and training a new sales process. • Managed several senior customer relationships by interacting at a senior level within the NHS and with NHSSC. Show less



Stryker

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• General Manager Spine, Biotech & CMF Europe

  • Nov 2011 - Jan 2013

  Europe Leadership and full P&L responsibility for the European Division of Stryker's Spine, Orthobiologics & CMF business. The division employed over 100 people across 7 countries, with a combined turn over in excess of $120m, delivering an operating profit CAGR of 11% • Developed and initiated a 3 year strategic plan to kick start growth. • Improved Go-To-Market strategy through appointment of distributors in the Nordics and Southern Europe. • Completed systematic talent review of… Show more Leadership and full P&L responsibility for the European Division of Stryker's Spine, Orthobiologics & CMF business. The division employed over 100 people across 7 countries, with a combined turn over in excess of $120m, delivering an operating profit CAGR of 11% • Developed and initiated a 3 year strategic plan to kick start growth. • Improved Go-To-Market strategy through appointment of distributors in the Nordics and Southern Europe. • Completed systematic talent review of Business Unit Directors leading to reorganisation and redeployment of key individuals. • As part of global M&A team was responsible for acquisition and integration of two businesses into European organisation. • Rationalised portfolio through divestiture of OP1 to Olympus. • Influenced US led product development to ensure pipeline suited European needs, leading to launch of key new product. • Implemented SFE program to instil a common sales process, rebalance territories and launch a CRM system. • Managed and developed select group of European KOL's to promote Stryker brand through clinical education.

• Strategic Marketing Director Trauma Europe

  • Apr 2011 - Nov 2011

  Europe Responsible for setting strategy for Stryker's €240m European Trauma division. Led team of European Marketing Directors and in country Product Managers to ensure country sales teams were aligned to and executing strategic plan. • Managed pricing through setting of pricing corridors to optimise profit across region. • Ran several innovative down stream marketing initiatives such as weekly WebEx's and product focussed sales competitions to drive growth in key areas. • As part of… Show more Responsible for setting strategy for Stryker's €240m European Trauma division. Led team of European Marketing Directors and in country Product Managers to ensure country sales teams were aligned to and executing strategic plan. • Managed pricing through setting of pricing corridors to optimise profit across region. • Ran several innovative down stream marketing initiatives such as weekly WebEx's and product focussed sales competitions to drive growth in key areas. • As part of global NPD team ensured key European product requirements were met. • Partnered with Gallup to conduct Customer Satisfaction Survey across Stryker (CE11) and worked with business leads to agree and define action plans based on feedback. • Led Education Team, redefined internal & external education offering for Stryker Europe to improve customer and employee engagement.

• Director Trauma UK & Ireland

  • Jan 2010 - Apr 2011

  UK Leadership and full P&L responsibility for Stryker's UK Trauma business unit. The business had a turnover of £22m, employing 30 people. • Turned a poor performing business around moving growth from -15% to +6% in first year through change in culture. • Developed a high performance sales team through implementation of reward and recognition program. • Managed several successful key product launches. • Owned and managed key relationships with KOLs and the NHS to drive Stryker… Show more Leadership and full P&L responsibility for Stryker's UK Trauma business unit. The business had a turnover of £22m, employing 30 people. • Turned a poor performing business around moving growth from -15% to +6% in first year through change in culture. • Developed a high performance sales team through implementation of reward and recognition program. • Managed several successful key product launches. • Owned and managed key relationships with KOLs and the NHS to drive Stryker Trauma brand. • Trained and coached Regional Sales Managers to increase effectiveness in field.



ResMed

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• National Sales Manager

  • Feb 2009 - Dec 2009

  UK Responsible for managing UK sales team of 8 for a business with a £16m turnover delivering 21% growth. • Member of Senior Management Team, responsible for setting business strategy and key decision making. • Implemented SFE program including launch of CRM system. • Developed sales strategy, set targets and measured performance of team.



Prémaman

• Manufacturing
• 1 - 100 Employee

• Owner - started own franchise

  • Mar 2008 - Feb 2009

  UK • Launched first Premaman retail franchise in the UK. • Located 660 m² premises, agreed lease and organised £250K shop fit out. • Hired and trained staff, set sales targets and organised marketing calendar.



Ethicon Endo-Surgery

• United States
• Hospitals and Health Care

• European Marketing Manager

  • Oct 2005 - Feb 2008

  Hamburg Area, Germany • Relocated to Hamburg to work in Ethicon Endo-Surgery's European Headquarters. • Responsible for management of Endoscopic Product Portfolio worth €200M. • Set Strategy, developed Brand and influenced NPD.

• Regional Sales Manager

  • Feb 2003 - Oct 2005

  UK


Sabbatical
• Business Consulting and Services
• 1 - 100 Employee
• Voluntary work in Africa and Worldwide travel

  • Jan 2002 - Feb 2003
• Professional Education Manager

  • Sep 1991 - Dec 2001

  UK

• Territory Sales Manager

  • Sep 1996 - Sep 1999