Experience

Sports Entertainment Network

• Australia
• Media Production
• 200 - 300 Employee

• Digital Director

  • May 2017 - Present

  Responsible for the digital direction, transformation, strategy and commercialisation of SEN and all Sports Entertainment Network assets. Manage and lead a digital content and development team that includes the news editorial, video, design, product, platform management and social media production of all content verticals. Develop the commercial model of all digital channels in-line with our overall business objectives. Provide leadership across the business as part of the Crocmedia Executive Team. Show less



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Digital Product Owner - Sport

  • May 2015 - May 2017

  • Responsible for shaping the Sport customer experience by delivering sharp and creative initiatives and solutions that fit the editorial, commercial and directional strategies defined by the business.• Manage and lead a high-performance and accountable team of Digital Producers, UX, Designers, Front End Devs, Video Producers, Commercial Integration and Social Media Managers. • Provide thought leadership, direction and feasible solutions to ensure maintainable and reusable deliverables. • Deliver multiple products and projects from concept to delivery including all planning documentation, functional and resource requirements, risk assessments, testing and reporting.• Work with internal and external stakeholders with focus on commercial campaigns and product roadmaps to support overall digital strategies.• Develop strategic external relationships and partnerships with major sporting bodies, media, digital service providers, vendors and clients. • Manage and maintain all Sport digital assets across Herald Sun, Daily Telegraph, Courier Mail, Adelaide Now and Perth Now sites, whilst collaborating and aligning products with news.com.au and Fox Sports. Show less

• Senior Digital Producer (AFL Lead)

  • Oct 2013 - May 2015

  Senior Digital Producer for AFL and Tennis across the Fox Sports and News Corp network in Australia including Fox Footy, Herald Sun, The Advertiser, Courier Mail, Daily Telegraph, PerthNow and news.com.au. Producing and product managing all feature digital content and products across the network including Video Series’, Live Trackers (Brownlow/Draft), long form stories, live streaming, Match Centres (Live HQ), Fantasy (Supercoach and Hot Streak), Interactives, Fan Surveys, etc. Maintaining and building (via Fatwire CMS) all AFL and Tennis web/mobile pages and digital installations to house all editorial and video content with UX and social integration key priorities. Working creatively with clients, agencies and internal sales teams to generate exceptional integrated content in line with client campaigns and our network content objectives (e.g. Sportsbet, Nissan, Mitre10, Rinnai, KIA). AFL content accounts for 1 million page impressions per day across the network during season. Show less



Roving Enterprises

• Melbourne, Australia

• Creative Producer - Before The Game

  • Feb 2013 - Oct 2013

  Work creatively in a small team to produce on-air and online content and solutions for the popular live AFL TV show Before The Game. Key tasks:  Film, direct and produce creative content (pre-recorded and live).  Manage all digital, website and social media content and ensure growth in online interaction and engagement across all platforms (including YouTube, Twitter, Instagram, Facebook, etc).  Line Produce live Saturday night show and/or field Produce live crosses.  Manage staff from production, crew, technical, graphics, talent, sales and external relationships from AFL, clubs, agencies and clients.  Work with sales and clients to deliver an exceptional level of integrated content (e.g. Holden, Bupa, Snickers, Home Hardware). Show less



(RED)

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Producer

  • Nov 2012 - Dec 2012

  Working with the international charity (RED) on World Aids Day to live stream an 8-hour broadcast of the Stereosonic Festival in Melbourne live to YouTube. This massive web event involved intense client/talent management and project coordination, content scripting, generation and production, and use of the latest social and multiplatform technology to reach a global audience of 3 million. Working with the international charity (RED) on World Aids Day to live stream an 8-hour broadcast of the Stereosonic Festival in Melbourne live to YouTube. This massive web event involved intense client/talent management and project coordination, content scripting, generation and production, and use of the latest social and multiplatform technology to reach a global audience of 3 million.



Which?

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Digital Producer / Social Media Manager

  • Mar 2012 - Sep 2012

  A six-month contract position with the consumer magazine Which?, working with an amazing digital team and taking a lead role on the social media strategy. They boast an impressive 3.8 million website visits each month.  Work with research teams, content editors, search editors to develop Which? digital, video and social content across multiple platforms that were consistent with the overall company strategy.  Manage the Which? social media accounts and strategies of Twitter (@WhichUK), Facebook, Flickr, Pinterest and YouTube video channel to ensure a strong and consistent growth in online interaction and engagement.  Deliver and manage end-to-end projects, whilst presenting findings and insights regularly to key internal and external stakeholders.  Use of Omniture, Tabluea and Discover to gain key data insights needed to define user journeys, experiences and make content decisions. Then using Google Adwords, Insights and Analytics to maximise SEO and ensure the optimisation of content is relevant and correct. Show less



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Online Content & Innovation Producer

  • Sep 2011 - Apr 2012

  A six-month contract position working with the Digital/New Media team at Sky on their biggest production in the UK, Got To Dance. This extensive interactive role involved:  Produce bespoke editorial content and on-air material to all digital platforms, including to site via the Sky CMS and to all social media avenues.  Write and publish all digital editorial: both entertainment creative and Client/Sky strategic integration concepts.  Work closely with XBOX as the leading program sponsor to meet all agreed digital targets.  Website coordination including; daily use of the Sky CMS, development and design of the microsite, landing pages and iPhone App (including both XML and HTML use), comply with SEO and Metadata requirements.  Use of analytics to determine the ultimate user experience of digital content.  Working under pressure in the live TV environment.  Delivered on key online and social media targets within the contract period: doubled Facebook likes and Twitter followers and reached 10,000,000 website page impressions. Several digital media award nominations achieved. Show less



Network 10

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer

  • Jan 2010 - May 2011

  The CircleEmployed as a Producer for the Logie award winning Australian morning TV show The Circle, which aired daily at 10am. This role included:  Coordinate and Produce on-air content and corresponding digital activity to ensure a consistent product on all platforms.  Produce video content; write scripts and interview questions, write online copy, coordinate crews for pre/location/post production, edit and liaise constantly with internal and external teams/departments to deliver creative content daily.  Grow and maintain all social media (Facebook, Twitter, YouTube). Segment produce all music, sport and comedy segments on the live show each day, as well as other content when required.  Work with clients and agencies to create and administer online promotions, sponsorhships and events, and coordinate these projects from end to end across multiple platforms. Show less

• Field Producer

  • Apr 2011 - Apr 2011

  I worked freelance with the temporary production team on the Network coverage of the Royal wedding. This has included Coordinating/Producing live shows, live location crosses with SNG links, news editorials and doing everything that needs to be done to ensure a smooth coverage between here and the Network in Melbourne and Sydney.



ARN

• Australia
• Entertainment Providers
• 700 & Above Employee

• Assistant Breakfast Producer, Mix 101.1

  • Apr 2006 - Jan 2010

  Working with two different breakfast shows over three years gave me plenty of opportunity to develop the following radio/video/media/digital skills:  Develop and deliver immediate on-air radio content, show structure and furthermore long term arcing concepts and scripting of show/promotional material for the Breakfast Show.  Deliver all online and digital content with full editorial control of the Breakfast show microsite using their CMS and social media outlets.  Create integrated content solutions with clients and agencies, and carry out these promotions from end to end across on-air and digital platforms. E.g. ‘Snowing Me, Snowing You’ campaign for Mt Buller that ran on-air and online. Show less



Seven Network

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer

  • Jun 2009 - Oct 2009

  This Is Your Laugh (7HD) Organising and sourcing all guests for the 16 episode series and formulating the interviews for the host, Andrew O’Keefe. As the show also involved on-the-spot improv, we would work behind the scenes to generate immediate content for each episode record. I took on this role as a 5 month contract and worked on it each day after the Breakfast radio shift. This Is Your Laugh (7HD) Organising and sourcing all guests for the 16 episode series and formulating the interviews for the host, Andrew O’Keefe. As the show also involved on-the-spot improv, we would work behind the scenes to generate immediate content for each episode record. I took on this role as a 5 month contract and worked on it each day after the Breakfast radio shift.