Experience

ROCK + POPPINS
• United Kingdom
• Design Services
• 1 - 100 Employee
• Founder & Creative Director

  • Mar 2018 - Present


Selfridges

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Store Design

  • Jan 2017 - Feb 2018

  Reporting to the Director of Store Design and updating the Board on a regular basis, the role was tasked with delivering world class environments in all Selfridges’ stores through innovative strategic planning, highly professional design management & the creation of leading edge global design solutions. Driving creative consultants & internal project teams; Visual Merchandising, Graphics, Buyers & Merchandisers & Project Managers to ensure design integrity is maintained at the very highest level, whilst also ensuring solutions are delivered in line with agreed cost parameters & programmes. Key Masterplan projects include: • Oxford Street: Beauty Hall new conceptual approach to Beauty • Oxford Street: Menswear new boutique strategy to facilitate expansion of MW brands into 1st floor & devise phasing & implementation strategy. • Birmingham L4 refurbishment: WW, RTW Accessories & Shoes & the introduction of a ‘Bond Street’ element comprising high end boutiques by Louis Vuitton, Gucci, Jimmy Choo & Saint Laurent. • Trafford Ground Floor: Beauty Hall, Beauty workshop, Fragrance & Accessories departments. Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Senior Manager for Architecture & Design

  • Nov 2011 - Dec 2016

  Driving quality, overall delivery, resources & day-to-day running of the studio at corporate level, ensuring all creative briefs were delivered to the absolute highest standards and meeting key business objectives. Responsible for setting up and managing internal processes for the business to run an efficient design studio with clear lines of communication; working closely with Burberry’s global planning & construction teams to guarantee consistency & delivery of our creative concepts across the business; developing guidelines and ensuring budgets & deadlines were adhered to. During my tenure, the design studio grew rapidly from 3 key heads to an 18 strong design team. Our remit was vast, but largely focused on ‘special projects’ to elevate all our brand environments – from the creation of bespoke architectural flagship stores (creating & developing bespoke architectural external skins), through to interior concepts (flagship, mainline, wholesale), down to smaller and finer elements of VM props, through to elevated marketing projects including special events and architectural creative for all seasonal runway shows. Show less



brinkworth design

• United Kingdom
• Design Services
• 1 - 100 Employee

• Associate Director

  • Feb 2004 - Nov 2011

  Had the pleasure of working closely with multiple leading fashion retailers & department stores: House of Fraser, Arcadia, Monsoon & Clarks. Developing bespoke creative concepts for niche brands such as Ben Sherman, Boxfresh, Gio-Goi & All Saints, to larger globally recognised brands such as Converse & Hugo Boss. Overall responsibilities covered a broad range of skills, but primarily involved in taking care of our clients’ needs: budgeting, scheduling & directing our teams through the creative process to achieve the optimum solutions. Overseeing all financial aspects of the projects and ultimate delivery. My goal as always: to develop unique and truly distinctive identities for each of our clients through innovative and tailored creative solutions. A key attribute I have taken from my time at Brinkworth is an obsessive attention to detail, achieved through producing live mock-ups at the earliest possible stage and also through having tight relationships with manufacturers and contractors to guarantee quality end results. Show less



Rodney Fitch

• United Kingdom

• Senior Designer

  • Jan 2002 - Nov 2004

  Working for large blue chip clients BT Cellnet, 02, Sainsburys and Marks & Spencer. Developing new retail formats and concepts for roll-out. Also creating bespoke concepts for small independent brand Red or Dead, and for Matahari, a large multibrand department store in Indonesia. Working for large blue chip clients BT Cellnet, 02, Sainsburys and Marks & Spencer. Developing new retail formats and concepts for roll-out. Also creating bespoke concepts for small independent brand Red or Dead, and for Matahari, a large multibrand department store in Indonesia.



Skakel & Skakel

• United Kingdom
• Graphic Design

• Senior Designer

  • Mar 1998 - Jan 2002

  Brand development and small-scale roll-outs for multiple retail clients. Creating fresh new concepts for retailers: Dune shoes, Molton Brown & Fiorelli. Brand development and small-scale roll-outs for multiple retail clients. Creating fresh new concepts for retailers: Dune shoes, Molton Brown & Fiorelli.



Fitch

• United Kingdom
• Design Services
• 100 - 200 Employee

• Designer

  • Nov 1996 - Mar 1998

  Focused on the creation of the ‘Local’ concept for Sainsbury. Responsible for design and development of ‘Bank Sláski’ roll-out project in Poland, producing a detail design manual and overseeing prototype construction. Focused on the creation of the ‘Local’ concept for Sainsbury. Responsible for design and development of ‘Bank Sláski’ roll-out project in Poland, producing a detail design manual and overseeing prototype construction.