Digital Manager

• May 2019 - Present

Senior Digital Specialist

• Apr 2018 - May 2019

Digital and Loyalty Specialist

• May 2015 - Apr 2018

Digital strategy and delivery of digital platforms to generate leads and continually improve the ownership experience.Product Owner (SCRUM - Professional Scrum Product Owner I certified), working with stakeholders to create the Product Vision, Roadmap, Product Backlog and ultimately deliver value to users.Strong stakeholder management skills to align vision, objectives and KPIs across the business.Digital campaigns for new product launches to generate awareness, interest & leads.Achievements- Rebuilt the Mazda Australia website with CHE Proximity, resulting in a vastly improved user experience, improved leads and conversion rates, and much faster campaign rollouts (down from 6 weeks to 2 weeks for a new model launch)- Thirteen new product launches integrated across website, social media and CRM, with prelaunchactivities generating over 88k leads for Dealers- Planned and implemented a digital marketing measurement model and KPIs, aligned tobusiness unit objectives to define and measure success- Analysis and continual optimisation of the website using A/B and multivariate testing- Improved targeting for customer eDMs, resulting in higher click-through rate of 67.5% from theemail to website content Show less

Video Specialist

• Aug 2012 - Oct 2015

Creating video content to drive awareness and interest in Mazda's products. Content included launch videos, product videos, animations, social media content and B-roll footage for media outlet usage. Managing the video production budget and a team of freelancers to meet competing deadlines.Achievements- Produced video content for 11 product launches, resulting in significant positive media coverage, and combined content views of over 2 million- Created a series of technology animations to explain Mazda's new safety technologies. The videos have since been used globally as the benchmark- Created a content series where we raced a Mazda3 vs The Ghan across Australia from Darwin to Adelaide, generating consideration for the nameplate towards the end of its lifecycle Show less

Digital Media Production Officer

• Feb 2010 - Oct 2012

Producing video content for the department’s internal and external audiences as well as other Victorian Government departments and authorities. Achievements - Significant positive media coverage of key projects through Video News Releases - Created a content plan and setup the Department's YouTube channel Producing video content for the department’s internal and external audiences as well as other Victorian Government departments and authorities. Achievements - Significant positive media coverage of key projects through Video News Releases - Created a content plan and setup the Department's YouTube channel

TV Editor

• Jan 2009 - Jan 2010

In this role I edited a range of video content including television commercials, online content and branding videos for clients including Coles, Guardasil, Jeanswest, APIA, and Ambulance Victoria. This included post-production of a high volume of content for Coles' retail and brand TVCs which were produced in-house. In this role I edited a range of video content including television commercials, online content and branding videos for clients including Coles, Guardasil, Jeanswest, APIA, and Ambulance Victoria. This included post-production of a high volume of content for Coles' retail and brand TVCs which were produced in-house.

Producer

• Jan 2006 - Dec 2008

As a Producer I was responsible for planning, scheduling and managing production of a range of video content. In this role I would manage pre-production, production and post-production stages to ensure each project was completed to a high standard, within the timeframe and budget. This includes liaising with stakeholders, managing staff and external contractors and coordinating other media components including print and online.

Editor

• Jan 2006 - Dec 2008

As an Editor for SilverSun I created a range of video content including television commercials, corporate and branding videos.

Production Assistant (freelance)

• 2006 - 2006

Location scouting, organising props, camera assist on a number of television commercials. Location scouting, organising props, camera assist on a number of television commercials.