Experience

Simmer

• Finland
• E-Learning Providers
• 1 - 100 Employee

• Co-Founder

  • Dec 2020 - 3 years 1 month

  Espoo, Uusimaa, Finland I'm an instructor at Simmer, a company I co-founded in 2020. Simmer is an online learning platform for technical marketers. My specialties as an instructor are tag management, online analytics, web browsers, and building multi-disciplinary teams.



8-bit-sheep

• Finland
• Information Technology & Services
• 1 - 100 Employee

• Partner, Senior Data Advocate

  • Jun 2018 - 5 years 7 months

  Helsinki, Southern Finland, Finland



Reaktor Ventures

• Finland
• Venture Capital and Private Equity Principals

• Growth Partner

  • Oct 2015 - Jun 2018

  As a Growth Partner at Reaktor Ventures, my role is to support, educate, and spar our portfolio companies in the arts of analytics, growth, and critical thinking. Our portfolio is filled to the brim with some of the best startups in the Nordic region. Helping startups find scalable ways to grow their customer base is our task.



Reaktor

• Finland
• IT Services and IT Consulting
• 400 - 500 Employee

• Senior Data Advocate

  • Apr 2015 - Jun 2018

  Helsinki



Artefact

• France
• Business Consulting and Services
• 700 & Above Employee

• Head of Analytics

  • Feb 2015 - Apr 2015

• Production Director

  • May 2013 - Jan 2015

  Helsinki, Finland As a Production Director I am in charge of overseeing NetBooster Finland's overall project portfolio, managing and distributing project resources, and supervising our production unit. In this position, I have the key duties of making sure our production unit is equipped to not only provide the best possible quality to our customers, but also to keep tabs on their project portfolios and day-to-day work. I am also in charge of developing our processes for production, sales support, and HR… Show more As a Production Director I am in charge of overseeing NetBooster Finland's overall project portfolio, managing and distributing project resources, and supervising our production unit. In this position, I have the key duties of making sure our production unit is equipped to not only provide the best possible quality to our customers, but also to keep tabs on their project portfolios and day-to-day work. I am also in charge of developing our processes for production, sales support, and HR, together with the CEO and Sales Director. I am also part of the executive board of NetBooster Finland. As SEO Manager, I am the team leader of our search engine optimization team. In practice. this means I chair our weekly meetings, make sure enough resources are appointed to our projects, take part in the most crucial SEO sales cases, develop our processes, templates, and guidelines, act as the "face" of our company's SEO offering, keep up-to-date on the latest trends in the world of digital marketing, make sure that our SEO team is equipped to provide nothing but premium quality to our clients, and provide new team processes for all of our company to benchmark against. I am also deeply invested in advanced web analytics, and I am more than happy to provide consultation for web analytics implementations, integrations, customizations, and advanced setups. My main areas of focus are eCommerce setups, multi-layered tag setups, data layer optimization, custom JavaScript work (e.g. with third party APIs), tag management systems, and solving analytics problems. I am most comfortable with Google Analytics (where I hold the Individual Qualification certificate) and Google Tag Manager, but I've also used a number of other analytics tools in the market over the years. Besides, web analytics is not a question of what tool one uses, but how one uses it. I also speak at seminars and hold training sessions in SEO and web analytics, ranging from beginner to advanced level.



Innofactor

• Finland
• Software Development
• 300 - 400 Employee

• Product Manager

  • Jan 2012 - May 2013

  Espoo As a Certified Scrum Product Owner I was responsible for organizing and managing the day-to-day activities of our Scrum development teams. These activities included, but were not limited to, designing, implementing, deploying, documenting, testing and training the company's various software solutions. I was also the product manager of a number of Innofactor's legacy products.

• Sales and Project Manager

  • Nov 2010 - Dec 2011

  As a sales and project manager I took part in the sales process of the company's IT solutions. In addition to the sales process, I managed a number of projects, and I was the account manager for a large number of the company's private sector accounts. As a sales and project manager, my main areas of expertise were CMS solutions, CMS consultation, content management, consulting and training.



University of Helsinki

• Finland
• Higher Education
• 700 & Above Employee

• Research assistant, Project manager

  • Feb 2008 - Oct 2010

  I took part in the design, compilation, documentation and overall project management for HARES, a digital corpus of recorded speech. My work focused on designing an audio archive which allows the users to treat the audio as primary data. I also developed the XML schema for HARES, and did most of the transcription and annotation work. I used HARES to write my Master's thesis, as well as a peer-reviewed academic article on how HARES can be used to re-evaluate syntactic phenomena in the English… Show more I took part in the design, compilation, documentation and overall project management for HARES, a digital corpus of recorded speech. My work focused on designing an audio archive which allows the users to treat the audio as primary data. I also developed the XML schema for HARES, and did most of the transcription and annotation work. I used HARES to write my Master's thesis, as well as a peer-reviewed academic article on how HARES can be used to re-evaluate syntactic phenomena in the English language. Show less