Experience

OURfactory

• United Arab Emirates
• Apparel Manufacturing
• 1 - 100 Employee

• Manager

  • Jan 2022 - Present

  Founded the concept company where new brands can get soul and shape. Everything from incubating to design development to production. Founded the concept company where new brands can get soul and shape. Everything from incubating to design development to production.



Sashimi TradingLLC

• United Arab Emirates
• Retail Apparel and Fashion

• Brand Manager

  • Oct 2020 - Dec 2021

   Spearhead and develop the Sashimi project focused on performance fishing wear and beach fashion, comprising many apparels, lifestyle accessories, and soft water gears. Accountable for working, curating, and developing a brand profile, identity, and product ranges while managing designs for men and women wear. Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research, and consumer research. Developed a short- and long-term business plan for the brand that addressed product holes, new markets, distribution strategy, and profit estimates. Organized several media appearances and strategic publicity, which helped increase the organization’s clientele by 30% within the first few months of launching.



Damas Jewellery

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Creative Designer

  • May 2019 - Jul 2020

   Served as the appointed buyer for 22k and demonstrated expertise as part of the core marketing team responsible for guarding the brand’s creative persona while being an integral part of all creative aspects of the brand. Charged with managing social media, styling products, styling attires, sorting out hairstyles, and make up for all seasonal campaign shoots to events and research and perform trend forcest. Kept abreast with national and international events to closely study global trends while comparing with the company’s deliverable to find similarities or make better recommendations in marketing and products. Increased customer base by approximately 50% through creative design that brought a fresh look to traditional style geared towards upper-middle class. Responsible for communicating with various departments such as pattern makers, vendors, contractors, and the production team to bring creations to life.



Alyasra Fashion

• Kuwait
• Retail
• 700 & Above Employee

• Creative / Fashion Designer & Social media specialist

  • May 2018 - Apr 2019

   Reported directly to the C.E.O. of the company providing reports about different projects running as well as designing for Pvt label Ready to Wear for ‘O’ & Limited-Edition collection for DKNY Middle East (Resort, S.S. and Ramadan 2019). Conducted trend analysis, designing, and ranging planning and liaison with production houses while taking on factory visits for design briefs & updates and Q.C. Generated the concept/idea for fashion photoshoot (apparel & accessories) and juxtaposed the design to the theme and styling. Link to the recently styled and conceptualized campaign. Developed the social media platforms with the brand's storytelling concept while handling digital brand marketing concepts for DKNY, O & Sacochier.  Developed the brand persona and designed the creative and collateral elements of the same.



Green Wing Co. W.L.L

• Retail Apparel and Fashion
• 1 - 100 Employee

• Associate Designer (Creative Team) - ANOTAH FASHION

  • Jun 2017 - May 2018

   Demonstrated expertise in executing design, copy and web best practiced/guidelines, such as Instagram & brand website contents and its personality. Provided digital support for marketing campaigns and coordinating with buying team and marketing team for seasonal promotional design outlooks. Researched on new trends and studies relevant to design and administration related to branding while displaying the ability to multi-task while designing components for various projects Played an instrumental role in bringing about the success of many design projects by working cross-functionally with other teams. Impact driving force behind the management and handling of styling and photoshoot concepts and converging with photographers and technicians on and off the set. Developed written content for e-commerce and possessed skill in using various software, including Photoshop, illustrator, Ms office, etc., to perform tasks. Possessed an understanding of brand development and multichannel marketing concepts.



FLAMINGOLINE Pvt Ltd

• Head of Operations / Design

  • Mar 2016 - Apr 2017

   Earned the privilege of bringing up a new brand on Women's Western wear and contemporary Indian attires, molding, shaping, and bringing up a brand story and concept. Working towards sampling, handling sampling unit, and design team coordination. Completely reorganized the management team and management structure to reduce redundancy and overall labor cost. Created, planned, and implemented a complete organizational hierarchy change in order to consolidate and streamline positions and optimize operational processes.



Chela - Finesse to your Drape

• Fashion Designer

  • 2011 - 2017

   Organized the operations of a self-owned and developed brand line for freelance design consultation and designing requirements. Sewed together sections of material to form mockups and samples of garments and articles, using sewing equipment. Responsible for tracking and approving lab dips, fabric samples, strike-offs, and other development material.  Organized the operations of a self-owned and developed brand line for freelance design consultation and designing requirements. Sewed together sections of material to form mockups and samples of garments and articles, using sewing equipment. Responsible for tracking and approving lab dips, fabric samples, strike-offs, and other development material.



IVORY, Krishna Exports

• Assistant Designer

  • Jan 2013 - Jul 2013

   Gathered new collections based on current market trends, sourcing fabrics in vogue, and developing samples while coordinating with the production team. Collaborated closely with the Designer in taking requirements and converting them into the final results according to the specification provided.  Gathered new collections based on current market trends, sourcing fabrics in vogue, and developing samples while coordinating with the production team. Collaborated closely with the Designer in taking requirements and converting them into the final results according to the specification provided.



Vimala college

• India
• 1 - 100 Employee

• Guest Lecturer

  • Aug 2011 - Jan 2013

  A wishful field to give and share my knowledge to benefit others and enrich self. An experience being a teacher lead me to know the real esteem to have the patience in oneself and share knowledge in rightful way and also develop time management skill to meet the expectations of students and the management. Rightfully handled the Fashion design department subjects such as Draping, Illustration, Pattern making, Fashion history,arts and textile science. A wishful field to give and share my knowledge to benefit others and enrich self. An experience being a teacher lead me to know the real esteem to have the patience in oneself and share knowledge in rightful way and also develop time management skill to meet the expectations of students and the management. Rightfully handled the Fashion design department subjects such as Draping, Illustration, Pattern making, Fashion history,arts and textile science.



Shalini James Mantra

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Internee

  • May 2010 - Aug 2010

  Worked at MANTRA as an internee to develop the quality and professionalism in the industry. The course period was very challenging and exposure to various departments at MANTRA design studio helped in moulding a professional insight on handling the departments, concept developing in fashion design and finance management and market ready forecasts on fashion design. Worked at MANTRA as an internee to develop the quality and professionalism in the industry. The course period was very challenging and exposure to various departments at MANTRA design studio helped in moulding a professional insight on handling the departments, concept developing in fashion design and finance management and market ready forecasts on fashion design.