Creative Director

• Nov 2021 - Present

Associate Creative Director, Branded Content

• Dec 2020 - Dec 2021

Associate Director, Creative

• Jan 2020 - Dec 2020

♦ Developed original, multi-platform content for new partnerships with industry leading brands, including P&G, IKEA, Colgate, HP, Samsung, and more. ♦ Wrote compelling copy and scripts for decks, treatments, branded videos, and cross-platform media assets.♦ Sold ~$3M+ in new programs quarterly. ♦ Collaborated cross-functionally with sales, integrated marketing, production and paid media to craft and deliver multi-faceted RFP proposals.♦ Led live client presentations, fostering client engagement through clear communication and strong stage presence. Show less

Senior Strategist, Social

• Jan 2019 - Dec 2019

♦ Directed digital strategy for a robust portfolio, including A+E Networks and J.P. Morgan. ♦ Doubled audience traffic and tripled YOY revenue in record time, by ideating new short-form video creative products and developing key distribution strategies. ♦ Built and grew a team of 3 to a high-performance team of 6, collaborating to expand client partnerships by 60%. ♦ Improved vital client relationships through calls, in-person presentations, and daily e-mail interface.♦ Contributed creative and copy to thought-leadership initiatives, including a quarterly industry Trends Report. Show less

Strategist, Social

• Feb 2018 - Dec 2018

♦ Consulted on creative strategy for Time Inc., American Eagle, Universal Kids, USA Network, General Electric, and Real Vision, with a focus on content ideation bolstered by data and industry research.♦ Developed and produced winning multi-platform branded content proposals, including a video campaign for Michelle Obama’s ‘Better Make Room’ foundation, which was showcased in People and The Drum, and garnered tens of thousands of impressions across platforms.

Writer

• Sep 2016 - Jan 2018

♦ Served as lead Creative for a broad range of branded and original web series, reaching millions of views per month. Provided creative strategy to grow a diverse fan base of 800K+. ♦ Conceived and developed digital series and social marketing campaigns for top brands, including Mattel, Nickelodeon, and DreamWorks. ♦ Spearheaded creative and copy for "That's The Spirit," winner of the 2018 Cynopsis Award for Best Digital Series. ♦ Composed 50+ original scripts for the company's O&O YouTube channel, Cool School, achieving millions of views each month, and adaptations into a book series by Sterling Publishing. Show less

Development Coordinator

• Sep 2014 - Sep 2016

♦ Assisted with all phases of creative development for non-scripted programming, including market and trends research, brainstorming series ideas, pitching to networks, building pitch decks and treatments, interviewing and casting talent, editing casting reels, and scripting and supervising 'sizzle' reels. ♦ Recognized for exceptional creative and out of the box problem solving abilities; promoted in less than 2 months. ♦ Key Credits Include: American Tarzan (Discovery) | Deadliest Job Interview (Discovery) | 90-Day Fiancé (TLC) | Hack My Life (TruTV) | Momsters: When Moms Go Bad (Discovery ID) | Building Off Grid: Mud Men (DIY) | Tethered (Discovery) Show less

Development Assistant

• Aug 2014 - Sep 2014

♦ Led talent searches for original TLC docu-series, composing accompanying bios, one- sheets, and character reels.♦ Managed and organized calendar and outreach efforts for development team.

Creative Development Intern

• Jun 2014 - Aug 2014

♦ Played a vital role in all phases of development for docu-series programming, including brainstorming and presenting original formats, drafting pitches and treatments, interviewing and casting talent, and editing sizzle reels. ♦ Played a vital role in all phases of development for docu-series programming, including brainstorming and presenting original formats, drafting pitches and treatments, interviewing and casting talent, and editing sizzle reels.

Creative Development Intern

• Jan 2014 - May 2014

♦ Formatted and developed original programming ideas for major cable networks, preparing pitch decks, treatments, and sizzle reels, interviewing talent, and field-producing funded demo reels and pilots. ♦ Formatted and developed original programming ideas for major cable networks, preparing pitch decks, treatments, and sizzle reels, interviewing talent, and field-producing funded demo reels and pilots.

Digital Intern

• Aug 2013 - Dec 2013

♦ Wrote articles, slide shows and recipes, and maintained blog panel, making a key contribution to formatting and editorial for DoctorOz.com. ♦ Participated in planning sessions, studio meetings, and content strategy development. ♦ Collaborated directly with the director of social media to manage cross-platform content and moderate feeds. ♦ Wrote articles, slide shows and recipes, and maintained blog panel, making a key contribution to formatting and editorial for DoctorOz.com. ♦ Participated in planning sessions, studio meetings, and content strategy development. ♦ Collaborated directly with the director of social media to manage cross-platform content and moderate feeds.