Experience

Hopi

• Türkiye
• Software Development
• 100 - 200 Employee

• Digital Ad Technologies Manager

  • Jun 2022 - Present



OMD Turkey

• Türkiye
• Advertising Services
• 200 - 300 Employee

• Digital Manager

  • Apr 2021 - Jun 2022

  Clients: Nissan-Mercedes-Philips-HSBC-Barilla-Macfit-IKSV-Sevan Bıçakçı -Creating and planning Performance and Precision Marketing opportunities for digital campaigns -Being in direct contact with and managing customers in digital campaigns -Training junior teams in the field of digital planning -Working in coordination with performance teams -Managing monthly invoicing processes -Preparing and taking part in new business presentations Clients: Nissan-Mercedes-Philips-HSBC-Barilla-Macfit-IKSV-Sevan Bıçakçı -Creating and planning Performance and Precision Marketing opportunities for digital campaigns -Being in direct contact with and managing customers in digital campaigns -Training junior teams in the field of digital planning -Working in coordination with performance teams -Managing monthly invoicing processes -Preparing and taking part in new business presentations



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Client Leadership Executive

  • May 2020 - Apr 2021

  Clients: Unilever Beauty&Personal Care Categories Brands ( Elidor-Signal-Clear-Axe-Dove Hair-Dove Deo-Simple-Pureline-Toni&Guy-Rexona-Vaseline) - Responsible for all branding-performance-planning-purchasing-strategy and budget in the beauty & personal care category -To ensure coordination between the performance and customer teams in line with the relevant plans. - Preparing campaign debrief presentations to media and brand teams. - Responsible for optimization and reporting of campaigns. - Preparing the post analysis presentations of the campaigns. - Managing the invoice process by coordinating the brand and agency finance team Show less



OMD Turkey

• Türkiye
• Advertising Services
• 200 - 300 Employee

• Senior Digital Executive

  • Jul 2019 - May 2020

  Clients: Mercedes-Henkel-Dr.Oetker-HSBC-Levi’s-Dockers-Qatar Airways-Hankook-Abdi İbrahim-Atasun Optik-Petrol Ofisi-IKSV-Sinpaş-Managing the digital media buying and planning process for customer campaigns, -Directing the performance teams and account teams in line with the incoming brief-Coordinating work between teams- Managing all aspects of digital media plan development and execution, including strategyplanning, optimization and reporting.- Managing campaigns (Social media, Google, Programmatic, IO based and project campaigns)- Developing a campaign and following and presenting the results of the post-campaign analysis report- Analyzed campaign statistics and results, prepared performance summaries andlearning, preparing post-analysis reports- Developing innovative digital media plans that provide targets and digital KPIs for clients- Managing all digital invoice processes after the campaigns are over. Show less

• Digital Media Planner&Buyer

  • Nov 2017 - Jul 2019

  Clients: Atasun Optik-Mercedes-Dr.Oetker-Henkel-Levi’s-Docker’s-Petrol Ofisi-Hankook-HSBC-Abdi İbrahim-Qatar Airways-Qatar Tourism-Kaya Otelleri-Sinpaş-Proximity-IKSV



REKLAMPORT

• Analysis&Optimization Specialist

  • Jul 2015 - Oct 2017

  Clients: UIP, ING Bank, Toyota, Lexus, NN Hayat Emeklilik J&J, Neutrogena, Balparmak,GAP, Avva, DKY, Hitachi - Creating Traditional and Programmatic purchasing setups based on incoming digital campaign briefs - Managing campaigns in relevant DSPs; Adform, Appnexus, Google Adwords, Pocketmath, Facebook, Tubemogul, Dataxu - To ensure that all areas in the campaign (Programmatic and Traditional purchases) reach their targets. Optimizing the profitability of performance, affiliate, e-commerce campaigns, - Managing publisher relations for campaigns (Native, affiliate, global) - Sharing briefs with publishers and ensuring coordination between brand & publisher, - Calculation of media costs and creation of campaign final tables, - Preparing monthly and quarterly publisher presentations, - Arranging publisher payments and reconciliations with the finance department, Show less



ING Türkiye

• Türkiye
• Banking
• 700 & Above Employee

• Bireysel Krediler Pazarlama Intern

  • Jun 2014 - Aug 2014

  Bireysel Bankacılık Segment Yönetimi Bölümü Bireysel Bankacılık Segment Yönetimi Bölümü



Havas CX İstanbul

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Accounting Intern

  • Jul 2013 - Aug 2013



Havas CX İstanbul

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Social Media Young Gun

  • Jun 2012 - Jul 2012



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Projects Team Member

  • Oct 2011 - Apr 2012