Account Executive, Events

• May 2023 - Present

XM Field Manager

• Feb 2023 - Mar 2023

• Managed a team of 25+ BA’s. • Oversaw scheduling and training. • Directed the execution of a high-volume event with an attendance exceeding 5,000 people daily. • Oversaw logistics of set up and tear down. • Implemented comprehensive plans to manage resources and ensure successful event outcomes. Client served: LEGO Canada at 2023 Auto Show • Managed a team of 25+ BA’s. • Oversaw scheduling and training. • Directed the execution of a high-volume event with an attendance exceeding 5,000 people daily. • Oversaw logistics of set up and tear down. • Implemented comprehensive plans to manage resources and ensure successful event outcomes. Client served: LEGO Canada at 2023 Auto Show

Event Manager

• Oct 2022 - Dec 2022

• Cross-trained and managed 25+ employees for event-specific functions. • Solicited feedback from clients to assess success and uncovered opportunities for improvement. • Evaluated a team of 25+ employees and assigned daily tasks based on experience and training. • Maximized performance by monitoring daily activities and mentoring team members. Client served : Nintendo Canada • Cross-trained and managed 25+ employees for event-specific functions. • Solicited feedback from clients to assess success and uncovered opportunities for improvement. • Evaluated a team of 25+ employees and assigned daily tasks based on experience and training. • Maximized performance by monitoring daily activities and mentoring team members. Client served : Nintendo Canada

• Apr 2021 - Nov 2022

• Produced original, creative content for promotional advertisements and marketing materials.• Delivered editorial guidance to facilitate the delivery of top-quality content across multiple mediums.• Increased monthly organic website traffic by 25% using inbound marketing techniques.• Conducted interviews with experts and industry professionals to gather information/insights.• Developed brand voice and style guides to ensure consistency across all marketing channels.• Customized brand message to reach and capture target audience interest and drive engagement. Show less

• Apr 2021 - Sep 2022

• Developed and executed comprehensive marketing strategies across various channels.• Oversaw aspects of social media strategy, increasing Facebook following by 2x and Instagram by 4x.• Planned and executed internal, and external marketing events, trade shows and vendor fairs.• Managed administrative logistics of planning, booking, and promoting over 25+ events.• Developed and executed a successful brand activation strategy for a cross-province tour.• Conducted post-event evaluations, analyzing data and feedback to identify areas for improvement.• Managed teams of 20+ employees, overseeing hiring, training, and scheduling. Show less

Activation Manager

• Apr 2021 - Sep 2022

Clients served: - Havana Club - Chivas Regal - HEXO Cannabis Clients served: - Havana Club - Chivas Regal - HEXO Cannabis

Administrative Specialist/Site Manager

• Apr 2020 - Apr 2021

• Managed 100+ patient interactions per day. • Answered incoming general inquiries from clients/patients regarding results. • Managed scheduling and assignments while monitoring staff, and reinforcing site goals. • Maintained inventory by checking stock to determine inventory level and ordering new supplies. • Developed and managed accurate and confidential patient records. • Offered basic guidance regarding educational and informational resources. • Managed 100+ patient interactions per day. • Answered incoming general inquiries from clients/patients regarding results. • Managed scheduling and assignments while monitoring staff, and reinforcing site goals. • Maintained inventory by checking stock to determine inventory level and ordering new supplies. • Developed and managed accurate and confidential patient records. • Offered basic guidance regarding educational and informational resources.

XM Field Manager

• Sep 2018 - Apr 2020

• Coordinated over 100+ sponsorship brand activations and events. • Coordinated logistics and executed seamless on-site event experiences. • Led event production: corporate conferences, product launches, and XM campaigns, • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion. • Developed team communications, established team priorities, and maintained schedules. • Managed vendor relationships, coordinated schedules, and oversaw event setup and teardown. • Monitored the performance of over 35+ employees. Show less