Experience

Brand Story Experts
• United States
• Advertising Services
• 1 - 100 Employee
• Digital Marketing Specialist

  • Jun 2014 - Present


SocialPanga

• India
• Advertising Services
• 300 - 400 Employee

• Digital Marketing Manager

  • Mar 2013 - May 2014

   Plan, execute and measure social media campaigns (Facebook and Instagram) against key KPIs ( Visits, CPA and ROAS) with ~ $300K monthly spends  Manage the creation and delivery of content, brand image over Social Media (Facebook, Instagram, etc)  Present and strategize social media marketing & display campaigns performance to management in QBR.  Coordinate with internal teams and agencies/vendors to strategize, build and execute online campaign  Plan, execute and measure social media campaigns (Facebook and Instagram) against key KPIs ( Visits, CPA and ROAS) with ~ $300K monthly spends  Manage the creation and delivery of content, brand image over Social Media (Facebook, Instagram, etc)  Present and strategize social media marketing & display campaigns performance to management in QBR.  Coordinate with internal teams and agencies/vendors to strategize, build and execute online campaign



Viva Marketing Agency

• India
• Consumer Services

• Assistant Manager

  • Jul 2010 - Apr 2012

  * Daily operations: kwd research, launch, testing, tracking, optimization, monetization, & analytics * Develop and guide project roadmaps for marketing campaigns on Google * Lead ad copy product roadmap, generation, and testing initiatives * Build holiday marketing strategy that is executed across all search engine partner campaigns * Help to represent SEM operators amongst engineers in building tools and a robust API * Daily operations: kwd research, launch, testing, tracking, optimization, monetization, & analytics * Develop and guide project roadmaps for marketing campaigns on Google * Lead ad copy product roadmap, generation, and testing initiatives * Build holiday marketing strategy that is executed across all search engine partner campaigns * Help to represent SEM operators amongst engineers in building tools and a robust API