Silvy Boyadzhieva

Performance Marketing Specialist at Avidly Germany
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Contact Information
us****@****om
(386) 825-5501
Location
BG
Languages
  • German Full professional proficiency
  • English Full professional proficiency
  • Bulgarian Native or bilingual proficiency
  • Italian Elementary proficiency
Skills

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Credentials

  • Google Ads Display Certification
    Google
    Jan, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jun, 2021
    - Nov, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Nov, 2020
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    May, 2020
    - Nov, 2024
  • SPIN Selling
    Huthwaite International
    Jul, 2018
    - Nov, 2024
  • Behavioural Economics in Action
    edX
    Dec, 2014
    - Nov, 2024
  • Introduction to Statistics: Descriptive Statistics
    edX
    Apr, 2013
    - Nov, 2024
  • Social Media Marketing
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Digital Advertising
    HubSpot Academy
    Apr, 2023
    - Nov, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    May, 2022
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Jul, 2022
    - Nov, 2024
  • CMS Hub Implementation
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jul, 2021
    - Nov, 2024

Experience

  • Avidly Germany
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Specialist
      • May 2021 - Present

      - Daily campaign optimization and monitoring of Paid Media Campaigns (LinkedIn, Facebook, Google, etc.) - Set up and implementation of Paid Media Campaign across Paid channels - Daily client communication and consulting - Monthly reporting, analysis of performance and optimization strategy - Daily campaign optimization and monitoring of Paid Media Campaigns (LinkedIn, Facebook, Google, etc.) - Set up and implementation of Paid Media Campaign across Paid channels - Daily client communication and consulting - Monthly reporting, analysis of performance and optimization strategy

  • DWA
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Jr. Paid Social Media Manager
      • Apr 2020 - May 2021

      - Day-to-day campaign management with the internal teams (strategy, timelines, deliverable and general administration) - Implementation of social media campaigns - Campaign monitoring and optimization - Preparation of weekly reports to all clients - Daily client communication across social media projects - Day-to-day campaign management with the internal teams (strategy, timelines, deliverable and general administration) - Implementation of social media campaigns - Campaign monitoring and optimization - Preparation of weekly reports to all clients - Daily client communication across social media projects

  • NFON
    • Germany
    • Telecommunications
    • 200 - 300 Employee
    • Junior Online Marketing Manager
      • Jul 2018 - Mar 2020

      - CMS maintenance and implementation of company website - Organic social media management and strategy implementation for all NFON locations - Communication with agencies and freelancers regarding timelines, briefings and deliverables - Monthly reporting on social media campaign performance - Employer branding strategy development and implementation - CMS maintenance and implementation of company website - Organic social media management and strategy implementation for all NFON locations - Communication with agencies and freelancers regarding timelines, briefings and deliverables - Monthly reporting on social media campaign performance - Employer branding strategy development and implementation

  • Westwing
    • Germany
    • Retail
    • 700 & Above Employee
    • Working student in CRM
      • Jun 2016 - Mar 2018

      - Monitoring, analysing and improving all newsletter, e-mail, push and onsite journeys for all Westwing countries - Coordination and communication with all Westwing countries to ensure best performance of the newsletters and newsletter delivery -Creating, checking and sending out e-mail newsletters - Working with HTML developers for improving the quality of the CRM products - Monitoring, analysing and improving all newsletter, e-mail, push and onsite journeys for all Westwing countries - Coordination and communication with all Westwing countries to ensure best performance of the newsletters and newsletter delivery -Creating, checking and sending out e-mail newsletters - Working with HTML developers for improving the quality of the CRM products

  • TOMORROW FOCUS AG
    • Germany
    • Internet Publishing
    • 1 - 100 Employee
    • Working student in Digital Marketing
      • May 2015 - Aug 2015

      - CMS maintenance of Tomorrow Focus webpages - Tracking and reporting relevant SEO KPI’s - CMS maintenance of Tomorrow Focus webpages - Tracking and reporting relevant SEO KPI’s

  • Serviceplan Group
    • Germany
    • Advertising Services
    • 700 & Above Employee
    • Working student in Dialogue Marketing
      • Nov 2014 - May 2015

      - Editing and designing e-mail newsletters - Compiling statistical information based on the campaign performance - Editing and designing e-mail newsletters - Compiling statistical information based on the campaign performance

  • Generalkonsulat der Republik Bulgarien
    • Munich Area, Germany
    • Praktikum in Wirtschafts- und Handelsangelegenheiten Abteilung
      • Sep 2012 - Nov 2012

      - Analysis of the trade partnership between Bavaria and Bulgaria - Support the consular service in issuing documents and providing Bulgarian citizens with necessary information - Analysis of the trade partnership between Bavaria and Bulgaria - Support the consular service in issuing documents and providing Bulgarian citizens with necessary information

  • UniCredit
    • Italy
    • Banking
    • 700 & Above Employee
    • Internship in Risk Management
      • Feb 2012 - Apr 2012

      - Portfolio analysis of corporate clients - Risk assessment - Portfolio analysis of corporate clients - Risk assessment

Education

  • Technical University Munich
    Master of Science - M.Sc., Consumer Economics
    2015 - 2017
  • Ludwig-Maximilians Universität München
    Bachelor of Applied Science (B.A.Sc.), Business/Managerial Economics
    2010 - 2014
  • 91. Deutsches Gymnasium Sofia
    2005 - 2010

Community

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