Experience

MOSCHINO

• Italy
• Retail Apparel and Fashion
• 200 - 300 Employee

• Production and Event Manager

  • Jan 2019 - Present

  -supervising production of fashion shows and events-managing budgets, assets, schedules and overall project organization to ensure requirements and project deliverables-video, photo shoots and lookbook production management-liase with outside vendors

• Head of PR

  • Sep 2013 - Dec 2018



Alberta Ferretti UK

• UK PR Manager

  • Jan 2012 - Aug 2013

• Press Officer

  • Oct 2010 - Dec 2011

  - Direct contact with fashion directors, stylists and celebrities- Managing of magazine samples requests for photo shooting, red carpet and special events- Managing credit requests, press releases, press kits, and look books-Organization of fashion shows, press day, special events



Aeffe S.p.A.

• Apparel & Fashion
• 300 - 400 Employee

• PR and Press Officer

  • Mar 2006 - Apr 2011

  • Preparation and distribution of press releases and interviews• Creation and management of mailing lists• Dealing press contacts with journalists, photographers and worldwide PRs for the Alberta Ferretti and Philosophy di Alberta Ferretti brands• Preparation and daily distribution of national and international press cuttings for the Alberta Ferretti and Philosophy di Alberta Ferretti brands• Event planning such as fashion shows in Milan and New York, fashion events for MET-New York, movie festivals in Venice, Cannes and Rome, Pitti Bimbo in Florence, international press day, launch of new products (sunglasses and fragrance)• Contacting international agencies for the booking of photographers, stylists, casting directors, models, hair and make up artists• Organization of the advertising campaigns for the Alberta Ferretti, Philosophy di Alberta Ferretti and Moschino brands (ready-to-wear, fragrances and watches)• Managing press credits, archives, images (celebrities and look book) and promotional video editing• Managing the diary and schedule appointments• Managing all the correspondence including SMS and email filtering• Processing of the expenses and management of invoices in line with departmental budgets• Coordination with the travel department to book travels and compile travel itineraries