Freelance Marketing Consultant

• May 2022 - Present

Marketing Coordinator - HYPOXI

• Dec 2022 - Present

Freelance Marketing Consultant

• Oct 2018 - Nov 2019

Marketing Director EMEA, Marketing Manager EUROPE (2010-2013), UK (2006-2010)

• Aug 2006 - Apr 2016

Headed up the development & implementation of local and regional marcom strategies across 10 offices within Europe and the Middle East. Worked on the implementation of new partnerships and provided successful business development strategies for media owners, advertising clients and partners by creating sophisticated marcom activities and high-level events. As part of the leadership team I advised on brand strategy, company vision, internal and external communication. Headed up the development & implementation of local and regional marcom strategies across 10 offices within Europe and the Middle East. Worked on the implementation of new partnerships and provided successful business development strategies for media owners, advertising clients and partners by creating sophisticated marcom activities and high-level events. As part of the leadership team I advised on brand strategy, company vision, internal and external communication.

Marketing Project Assistant Manager (during studies)

• May 2006 - Aug 2006

Worked as part of a project team of editors, designers and account managers, producing creative content and communications strategies. Assisted in creating marketing collateral designed to engage existing customers of the specific brands. Ensured the editorial content is relevant and also that the brand identity is adhered to throughout. Worked as part of a project team of editors, designers and account managers, producing creative content and communications strategies. Assisted in creating marketing collateral designed to engage existing customers of the specific brands. Ensured the editorial content is relevant and also that the brand identity is adhered to throughout.

Marketing Executive (during studies)

• Feb 2005 - May 2006

Defined and developed the brand for UK Start-Up Emblaze Mobile, supporting the Director of Communications and the VP of Marketing. Researched market segmentation, target customer requirements and developed a marketing tool kit. Assisted in defining marketing collateral for trade press releases and contributed to internal newsletter/blog, creative briefs, internal marketing, developed ‘look and feel’ office branding as well as prepared strategic action reports. Defined and developed the brand for UK Start-Up Emblaze Mobile, supporting the Director of Communications and the VP of Marketing. Researched market segmentation, target customer requirements and developed a marketing tool kit. Assisted in defining marketing collateral for trade press releases and contributed to internal newsletter/blog, creative briefs, internal marketing, developed ‘look and feel’ office branding as well as prepared strategic action reports.

Marketing & Events Manager (Film Department)

• Nov 2001 - Oct 2004

Promoted UK films/filmmakers outside the UK by connecting thus and new international audiences through the organisation of various events and using existing and new platforms such as film festivals, multi-art events, embassy events or seminars. Promoted UK films/filmmakers outside the UK by connecting thus and new international audiences through the organisation of various events and using existing and new platforms such as film festivals, multi-art events, embassy events or seminars.

Events Manager 'Filmnaechte am Elbufer' - Summer Open Air Event

• Jun 1999 - Nov 2001

Created and managed PR campaigns to promote the biggest open-air event in Germany. Wrote press releases, arranged press conferences and created marketing material for sponsorships. Throughout the two months event, coordinated a team of up to 130 staff, pre-, during and/or after the event each day. Created and managed PR campaigns to promote the biggest open-air event in Germany. Wrote press releases, arranged press conferences and created marketing material for sponsorships. Throughout the two months event, coordinated a team of up to 130 staff, pre-, during and/or after the event each day.

Events Manager

• Jan 1997 - Jun 1999

Wrote press releases, organised press conferences and interviews, monitored and evaluated press coverage for Germany’s 3rd biggest short film festival. Created and established a programme aimed at primary and secondary school children. Organised special screenings and events at the festival with the help of newly formed partnerships from government agencies and local head teachers. Wrote the programme introduction for the festival catalogue & presented various programmes in front of the audience.