Lecturer and Unit Leader for Brand Management

• Sep 2022 - Present

• Brand Management Unit Planning and Management• Teaching, designing, delivering and marking Module• Teaching and marking Critical & contextual studies module

Apprenticeship Programme Manager and Lecturer

• May 2018 - Present

• Developed, launched, and delivered the L3 Retail Team Leader Apprenticeship Programme at the academy with a Distinction rate at EPA of 95%• Ensured customer satisfaction by achieving delivery of service quality• Maintained good interpersonal relationships with Brand HR representatives, Line managers and apprentices• Prepared and submitted monthly and yearly reports to support continues improvement of the programme

Associate Lecturer in Visual Merchandising & Retail

• May 2017 - Present

• Designed, planned, and successfully delivered the UAL L4 Fashion Retail Qualification in 20/21 with a Distinction rate of 60% and Merit rate of 40% no passes• Designed and delivered a 5 full days Visual Merchandising Programme for Sainsbury’s Display Planner Team of 35 with excellent feedback from the Brand and participants

Business Development and Commercial Programme Manager (Mat Cover)

• Apr 2018 - Apr 2019

• Managed the commercial department at the FRA including Apprenticeships, Short Courses and bespoke programmes• Led a team of 8 staff• Developed and implemented 9 new programmes starting between May 18 and Sept 18 resulting in the increase of the number of Apprenticeship programmes from 7 to 16 while maintaining a high quality of delivery. Brands include Harrods, Arcadia, Sainsbury, Asos• Maximised organisational productivity by restructuring the department to cope with increased number of programmes• Recruited and trained new experts in the buying, merchandising and retail field to continue fostering high-quality teaching

Retail Liaison Manager (Mat Cover)

• May 2017 - May 2018

- Develop,and build successful partnerships between the Fashion Retail Academy and the retailers who support the students through work placement schemes, projects and industry talks- Work with the Head of Industry Development to plan the enrichment plan for the academic year- Support academy tutors and course leaders to help create a holistic curriculum for academy students through the enrichment programme- Oversee the Retail Liaison Assistant and Administrator to determine placements available, preparation and distribution of materials for retailers , collecting post placement surveys and maintain communication with retailers and academy teams- Liaising with the work Placement Tutor on placements queries from both students and retailers, before and during placements to ensure suitable placements are organised for each student

Faculty Lecturer in Fashion Marketing

• Sep 2022 - Present

Visual Market Manager UK

• Jun 2014 - Jan 2017

- Maximised revenue by seasonally analysing performance by store location and customer profile Liaised with Global Buying and Merchandising teams to plan space dedicated to each product category - Enhanced commerciality by regularly visiting stores. Partnered with in store VM and teams to tailor brand visual directives into localised and store specific initiatives and product placement - Designed and communicated market specific guidelines on special projects, Sale packs, new equipment launches , window launches and POS placement - Introduced and launched a comprehensive induction plan for new Visual recruits to ensure full understanding of brand vision and visual expectations - Built strong relationships with Retail director and store managers to ensure consistency of message in delivering brand vision - Trained, developed and managed a team of 9 in-store VM to execute concept that correctly followed brand aesthetics and global visual standards - Drove succession planning by partnering with the Fashion Retail Academy and offering regular internship resulting in numerous candidates being recruited as Visual Associate as positions came available - Increased consistency of Visual Execution across EU by designing and delivering a training programme for In store Visual Managers resulting in excellent Global Visits feedback - Consistently met deadline and achieved impeccable visual standards on new store opening by effective planning and collaborating with Global Visual team, retail and operation team

Retail Visual Merchandising Manager (Mat Cover)

• Dec 2013 - Jun 2014

- Inspired and commercially motivated a team of 11 Area Visual Managers through a hands on approach and setting clear strategy and instructions - Established strong relationships with Retail Director and Area Managers by visiting stores together, sharing visual strategies and encouraging feedback - Reduced travel cost for VM teams during Model Store by changing location so that a store, a concession and an Outfit store would be all close by. This meant that all stores could all be set within one week - Attended regular product and trade meeting in order to quickly react and plan Visual activity - Planned and delivered 2 Model Stores by analysing commercial reports, encouraging the team to come up with ideas and collaborating and influencing the Design, Retail and Merchandising departments to ensure profitability as well as pleasant shopping experience - Regularly visited stores to partner with the Area VM in ensuring all brand guidelines were delivered to a high standard and implemented consistently, to understand local markets and tailor visual initiatives to maximise profitability

Visual Merchandising Manager UK

• Aug 2004 - Dec 2012

- Translated brand objectives into strong visual strategies and composed company merchandising guidelines and window instructions to successfully implement in store - Planned and communicated monthly store layouts partnering with Display Coordinator to ensure consistency between in store and windows - Composed a simplified and yet comprehensive Visual Merchandising Manual covering all basic visual and retail standards to help store teams achieve brand visual objectives - Developed and delivered a programme of 3 Visual Workshops to cultivate and shape internal visual talent

Area Visual Merchandiser for Central London

• Aug 1996 - Aug 2004

- Achieved Area Visual Trainer status and inducted and trained all new national Area Visual Managers recruits - Organised and led successful monthly makeover workshops in 3 different store types to help store teams of 27 London stores and concessions with implementation of company merchandising guidelines, maintenance of visual presentation standards, and continuously improvement of store experience - Achieved Area Visual Trainer status and inducted and trained all new national Area Visual Managers recruits - Organised and led successful monthly makeover workshops in 3 different store types to help store teams of 27 London stores and concessions with implementation of company merchandising guidelines, maintenance of visual presentation standards, and continuously improvement of store experience

Project Manager for Middle East Store openings

• Sep 1995 - Apr 1996

- Project managed the launch of Oasis Fashion in the Middle East. The Project lasted 6 month and culminated in the opening of 3 stores , Kuwait, Dubai and Abu Dhabi - Successfully recreated the Oasis brand and its culture in the Middle East by recruiting and training store teams to be the perfect Oasis ambassadors - Worked with buying , merchandising and logistics in the UK to allocate the best stock package to reflect the culture difference - Awarded by M.H. Alshaya top People Manager for 1995 - The Middle Eastern Stores achieved Best Franchise Partners for 5 years in a row between 1996 and 2001 because of the consistent financial results and the constant impeccable store presentation