Experience

Spin Master

• Canada
• Consumer Goods
• 700 & Above Employee

• Creative Director

  • Sep 2022 - Present

• Sr. Manager of Photography & Creative Assets

  • Jan 2018 - Oct 2022

  • Collaborate & execute with internal GBU & brand teams on over 53 active global brands, ensuring cohesion between photography & the holistic marketing plan • Strategize and ideate with senior executive team on future creative needs, operational improvements and equipment requirements• Built & manage full service creative team of eight direct reports & multiple freelancers; twelve direct reports by Q2 ‘19MAJOR ACHIEVEMENTS+ Proposed, planned & designed state-of-the art photography studio, accommodating two large “lifestyle” areas and three stationary “product” stations, resulting in production savings of $500,000+ in under six months+ Built and managed in-house team of photographers, production assistants and freelancers+ Transitioned lifestyle shoots from high-key to fully staged environments, with customizable modular sets, to meet increasing market demand+ Significantly increased productivity of photography by 270% over three years to support all marketing, packaging and e-Commerce needs + Creative execution & quality work recognized as “Best In Class” by key affiliates including Walmart, Target (Playbook) & Nickelodeon+ Led the update of our internal DAM & servicing all new needs to ensure all 900+ users are utilizing it worldwide+ Initiated & led the creation of user guides, which were translated into 13 languages to be used by all our offices globally, consolidating vast amounts of information for the benefit of all users. Show less



Spin Master

• Canada
• Consumer Goods
• 700 & Above Employee

• Manager of Photography & Creative Assets

  • Jan 2014 - Apr 2017

  • Collaborated with teammates, internal stakeholders, external partners to identify digital asset requirements for Packaging, Marketing and e-Commerce• Developed & executed creative direction for photography of 42+ brands worldwide• Organized & managed creative digital assets globally using the DAM/CMS; streamlined access for company-wide use, standardizing labelling, design and production practices• Managed Photo Studio & post-production of all assets MAJOR ACHIEVEMENTS+ Proposed and planned the execution of in-house product photography+ Transitioned lifestyle shoots of LA Brands to the Toronto Studio + Contributed to the 300% sales increase of e-Commerce in 2014 Show less

• Creative Content Coordinator, Marketing

  • Mar 2012 - Jan 2014



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Photographer (Freelance)

  • Mar 2010 - Apr 2012

  • official photographer of all shows at Toronto LG Fashion Week for five consecutive seasons • accreditation also include MMVA’s (Much Music Video Awards) as well as the official Victoria Secrets store opening & “Angel” interviews • edit and archiving all footage for web & print use • work closely with the writer and editor of “The Fashionist” page to select appropriate images for all web entries • official photographer of all shows at Toronto LG Fashion Week for five consecutive seasons • accreditation also include MMVA’s (Much Music Video Awards) as well as the official Victoria Secrets store opening & “Angel” interviews • edit and archiving all footage for web & print use • work closely with the writer and editor of “The Fashionist” page to select appropriate images for all web entries



RUCKUS Films

• Toronto, Canada Area

• Third Assistant Director (Contract)

  • Jan 2012 - Jan 2012

  • worked on set with 'Second AD' to organize actors and ensure delivering them on set at specified times. • organized crowd scenes • provided equipment support • coordinated distribution/inventory of all communication devices • worked on set with 'Second AD' to organize actors and ensure delivering them on set at specified times. • organized crowd scenes • provided equipment support • coordinated distribution/inventory of all communication devices



Untitled Films

• Toronto, ON

• Production Assistant (Contract)

  • Oct 2011 - Dec 2011

  • Production support • Production support



Edge Imaging

• Canada
• Printing Services
• 100 - 200 Employee

• Photographer

  • Aug 2010 - Jul 2011

  • manage & schedule a small team five to eight people on a daily basis • communicate with clients to best service their needs • schedule, location scouting & set-up of equipment • capture images, creating digital files/archiving images • maintain client information confidential • bill, market and network to find new clients, while maintaining strict client confidentiality • closely work with school contacts; building & maintaining relationships • manage & schedule a small team five to eight people on a daily basis • communicate with clients to best service their needs • schedule, location scouting & set-up of equipment • capture images, creating digital files/archiving images • maintain client information confidential • bill, market and network to find new clients, while maintaining strict client confidentiality • closely work with school contacts; building & maintaining relationships



Grant Thornton LLP (Canada)

• Canada
• Accounting
• 700 & Above Employee

• Photographer (Freelance)

  • May 2011 - May 2011

  • photographing the Grant Thornton LLP Annual Partners Conference over a three day span • working closely with the CEO and lead team to produce Power Point presentation for each upcoming event under extremely tight deadlines • demonstrating exceptional organizational & interpersonal skills to ensure client & guest satisfaction • photographing the Grant Thornton LLP Annual Partners Conference over a three day span • working closely with the CEO and lead team to produce Power Point presentation for each upcoming event under extremely tight deadlines • demonstrating exceptional organizational & interpersonal skills to ensure client & guest satisfaction



Lung Health Foundation

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Photographer (Contract)

  • Jan 2011 - Jan 2011

  November 2009 — “Better Breathing” Campaign February 2010 — “Breathe” Gala November 2009 — “Better Breathing” Campaign February 2010 — “Breathe” Gala



Harry Rosen

• Canada
• Retail
• 700 & Above Employee

• Photographer (Contract)

  • Oct 2010 - Oct 2010

  • provide photography coverage for a Harry Rosen event • edit and archive images for future use • provide photography coverage for a Harry Rosen event • edit and archive images for future use



Anderson DDB Health & Lifestyle

• Canada
• Advertising Services
• 1 - 100 Employee

• Executive Assistant to the President (Freelance)

  • May 2010 - May 2010

  Temporary Position • assist the President with presentations, travel arrangements & preparing itinerary, both corporate and personal • book meetings, maintain calendar, promptly screening & distributing incoming phone calls, e-mails and mail • aid senior executives with their needs in a very high-paced environment Temporary Position • assist the President with presentations, travel arrangements & preparing itinerary, both corporate and personal • book meetings, maintain calendar, promptly screening & distributing incoming phone calls, e-mails and mail • aid senior executives with their needs in a very high-paced environment



Harry Rosen

• Canada
• Retail
• 700 & Above Employee

• Creative Lead/Graphic Designer (Contract)

  • May 2010 - May 2010

  • work closely with creative team from concept to design and produced four in-house banners (flavour boards), for the 2010 Fashion Season • work closely with creative team from concept to design and produced four in-house banners (flavour boards), for the 2010 Fashion Season



The Ontario Lung Association

• Customer Service Representative

  • Aug 2009 - Jan 2010

  • handle customer questions and concerns with speed and professionalism data entry and scheduling through various software programs • strong research skills, excellent communication and efficient time management. • handle customer questions and concerns with speed and professionalism data entry and scheduling through various software programs • strong research skills, excellent communication and efficient time management.



Fat Free Communications Inc.

• Art Director - Contract

  • Feb 2009 - Apr 2009

  • concept development to final production of integrated marketing material — brochures, store signage, e-mails and web graphics • work closely with Creative Director to build various marketing campaign concepts • pre-press production of adverts, brochures and retail signage for two major clients – Loblaws & Bell Mobility • concept development to final production of integrated marketing material — brochures, store signage, e-mails and web graphics • work closely with Creative Director to build various marketing campaign concepts • pre-press production of adverts, brochures and retail signage for two major clients – Loblaws & Bell Mobility



Spec-Sec Inc

• Office Manager

  • Aug 2007 - Apr 2009

  • develop a simple functional coding system • handle calls and schedule meetings • compose and distribute inter-departmental memorandums • develop a simple functional coding system • handle calls and schedule meetings • compose and distribute inter-departmental memorandums



McDonnell Haynes Advertising Ltd.

• Jr. Art Director/Graphic Designer (Internship)

  • May 2008 - Jun 2008

  • work with creative team to create designs that meet the clients’ specifications and needs • participate in typesetting, editing, layout, illustration, and mounting of various projects • work with creative team to create designs that meet the clients’ specifications and needs • participate in typesetting, editing, layout, illustration, and mounting of various projects