Silvia Carla Ferrari
Digital Transformation Officer at Bresciani 1970- Claim this Profile
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English Full professional proficiency
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French Full professional proficiency
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italian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Marketing for Fashion
Pambianco E-academyNov, 2018- Oct, 2024 -
Social Media BootCamp
Ninja Academy ©Sep, 2016- Oct, 2024 -
Master Online in Social Media Marketing
Ninja Academy ©Jul, 2016- Oct, 2024 -
Master in Social Media and Digital Marketing
Europa Cube Innovation Business SchoolMay, 2015- Oct, 2024
Experience
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Bresciani 1970
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Italy
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Retail Apparel and Fashion
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1 - 100 Employee
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Digital Transformation Officer
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Oct 2020 - Present
Drive growth and change within F.lli Bresciani organization.To see the whole picture and consider people, data, and infrastructure in a cross-functional way, in order to grant a seamless transformation across the organization of a business family like Bresciani company is. Drive growth and change within F.lli Bresciani organization.To see the whole picture and consider people, data, and infrastructure in a cross-functional way, in order to grant a seamless transformation across the organization of a business family like Bresciani company is.
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My own business
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Retail Groceries
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1 - 100 Employee
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Marketing & Digital Strategist
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Jan 2015 - Present
Independent specialist consultant for several integrated marketing, web marketing and communication projects in various fields (fashion, internationalization, eco-sustainability, jewellery). For my customers I am a consultant and trainer because today, in the digital world, there is no counsultancy without training. What interests me is the growth of the customer and achieve its marketing goals. I love to go straight to the objective using the techniques and channels that suit their specific needs.
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C.R. Technology Systems SPA
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Italy
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Senior Marketing Consultant
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Apr 2019 - Apr 2022
Development and definition of the omnichannel marketing strategy according to the objectives and budget. Performing market analysis aimed at identifying competitors and commercial opportunities.Analysis and identification of the target audience and analysis of the competitorsManagement of the marketing and communication team Collaboration and dialogue with the various corporate functions ( commercial, technical, H.R.) focus on a unique and aligned marketing strategy. Hightlights: Sustainable strategy focus on plastic free project, inclusion and support of local initiatives, reduce environmental impact in the new headquarter, promotion of the dissemination of culture Highlights: Middle East Energy fair in Dubai, coordination and support for realization of a booth with real shelter and swithchgears inside, as well 3 D mobile substation model
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Carrera Accessori
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Italy
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Retail Apparel and Fashion
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1 - 100 Employee
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Digital Marketing Consultant
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Jul 2017 - Jul 2020
Driving the fully integrated Marketing & Digital strategy for the brand.Overseeing the creation of digital content that drive the key business goals for the brands while creating a strong brand awareness. Driving the fully integrated Marketing & Digital strategy for the brand.Overseeing the creation of digital content that drive the key business goals for the brands while creating a strong brand awareness.
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Tryphilla
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South Africa
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Marketing Business Development Consultant
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Dec 2016 - Nov 2017
• Responsible of the whole sales and marketing processes • Working closely with the founders on strategic decisions improving operational efficiency and business• Researching and reporting on external opportunities• Understanding current and potential customers• Competitors analysis• Identify Potential Markets • Responsible of the whole sales and marketing processes • Working closely with the founders on strategic decisions improving operational efficiency and business• Researching and reporting on external opportunities• Understanding current and potential customers• Competitors analysis• Identify Potential Markets
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HOSIO
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Apparel & Fashion
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1 - 100 Employee
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Senior marketing consultant & Digital Strategist
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Nov 2015 - Apr 2017
Driving the fully integrated Marketing & Digital strategy for the brand.Overseeing the creation of digital content that drive the key business goals for the brands while creating a strong brand awareness. Driving the fully integrated Marketing & Digital strategy for the brand.Overseeing the creation of digital content that drive the key business goals for the brands while creating a strong brand awareness.
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Brands & More S.p.A.
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Italy
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Apparel & Fashion
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Brand Manager - VUARNET brand
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Oct 2006 - Dec 2014
Supervision of Vuarnet brand, in order to ensure consistency between collection and brand valuesLeading of a team of 20 people across Marketing, Communication, Sales, Product, StyleDefinition and implementation of the internationalization plan for the brand (worldwide)Implementation and strengthening of web marketing strategies Designation of sponsorship agreements with the ski federations of Italy, Russia and FranceBudget management for sponsorships up to an amount of € 2 million / yearIncrease of Vuarnet’s foreign turnover, from 5% in 2003 to 49% in 2014
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Marketing and Communication Manager VUARNET & WILD ROSES Brands
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Jan 2003 - Sep 2006
Creation and development of ATL and BTL communication plans that support marketing strategiesEvent management, presentations and exhibitions (ISPO, Sport Achat)Creation of a team of female athletes (Wild Roses brand), organization and communication of sporting feats (e.g. crossing of the Hielo Patagonico Sur) in support of the brand valuesCorporate Identity designImplementation and strengthening of media & social media strategies Web marketingManagement of relations with representatives of the media and communication agenciesMarket trends monitoring
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Vega 3
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United Kingdom
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Motor Vehicle Manufacturing
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Marketing & Licensing Manager
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Jan 2002 - Dec 2002
Management of license strategies and agreements (clothing and/or accessories)Development of product proposal, promotional campaigns and marketing and co-marketing strategies and programsSearch for new materials and goodsEvaluation of prototypes, relationships with supplier during the product development phaseResponsible for relationships with top clients such as Q8, Sector, Chi, Marta Marzotto Collaboration with Graphics, Legal and Production departmentsRecurring visits to suppliers in China and India, and participation in international fairs
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Sector No Limits
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Retail Apparel and Fashion
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Executive Assistant
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Mar 1998 - Dec 2001
Trait d’union between company Ownership, Product and Marketing functionsCommunication Team management (media, events, etc.)Participation in the development of the “Sector No Limits” clothing line Participation in the development of the retail network, assistance in coordinating or managing stores operationsFrequent trips in Italy and abroad for business purposes, international fairs and events (ISPO, Basilea, etc.) Trait d’union between company Ownership, Product and Marketing functionsCommunication Team management (media, events, etc.)Participation in the development of the “Sector No Limits” clothing line Participation in the development of the retail network, assistance in coordinating or managing stores operationsFrequent trips in Italy and abroad for business purposes, international fairs and events (ISPO, Basilea, etc.)
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Education
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2021 - 2021
24ORE Business School
MBA, Master Digital Transformation & New Business Models -
2018 - 2019
London College of Fashion, University of the Arts London
Fashion and sustainability: understanding luxury fashion in a changing world -
2015 - 2015
Università degli Studi di Milano-Bicocca
Master “Marketing & Communication Trends and Tools” -
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Libera Università di Lingue e Comunicazione IULM
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