Experience

Estiare

• Spain
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Comunicación y Marketing Operativo

  • Jan 2017 - Present

  - Creación, planificación y seguimiento del Plan Anual de Marketing y Ventas diseñado con acciones para conseguir más venta, más fidelidad, más producto, más comunicación y RRPP, más clientes y más herramientas. - Trade Marketing: mejorar la rotación en el punto de venta, impulsar ventas con promociones, merchandising, generar traffic building, PLV, nuevos canales, fidelización del usuario a través del canal. - Seguimiento de planes conjuntos de marketing de grandes clientes, grupos de compra y plataformas de base de datos. - Planificación y presencia en ferias: local, nacional e internacional. - Organización de convenciones, eventos o jornadas de formación. - Campañas de email marketing y telemarketing. - Marketing online: RRSS, Web, SEO, SEM. - Contacto directo con proveedores. - Gestión CRM: responsable de la bbdd de clientes. Show less



iGuzzini Illuminazione Ibérica S.A

• Marketing Manager

  • Sep 2009 - Jan 2017

  - Monitoring and creation of the marketing plan: planning, strategy, evaluation and control of all online/offline marketing activities. - Adaptation to the new market through direct marketing actions. - Email marketing and marketing 2.0. - Event and press conferences planning. It’s remarkable the inauguration of the Spanish headquarter with more than 400 guests and authorities. - Organization of internal trainings and external trainings (architects, lighting designers, distributors...). - Community Management and web content www.iguzzini.es - Design and planning of offline/online campaigns. - Relationship with press: spread the news. - Management and planning of photographic reports. Activity: Indoor and outdoor lighting luminaries. Nowadays, is the leading Italian company in the lighting design sector and one of the leaders in Europe. Show less



Brief&Chips

• Management, Communication & Social Media

  • Mar 2013 - Apr 2015

  Platform to test creativity in front of creative directors of the best advertising agencies. Create a portfolio piece in response to our monthly brief; if your campaign is selected for our creative agency of the month, the winner competes to our Happy Ending. The objective: A free creativity course in The Atomic Garden school, Madrid. www.briefandchips.com Platform to test creativity in front of creative directors of the best advertising agencies. Create a portfolio piece in response to our monthly brief; if your campaign is selected for our creative agency of the month, the winner competes to our Happy Ending. The objective: A free creativity course in The Atomic Garden school, Madrid. www.briefandchips.com



Guía de Tendencias S.A

• Spain
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2008 - Jul 2009

  - Client attraction. - Account management. - Advertising campaign design. - Market research. - Cool hunter. Activity: First shop of free samples and innovation in Europe. - Client attraction. - Account management. - Advertising campaign design. - Market research. - Cool hunter. Activity: First shop of free samples and innovation in Europe.


Appen
• IT Services and IT Consulting
• 700 & Above Employee
• Transcriptora/Traductora

  • Oct 2007 - May 2008


Gabinete de Comunicación Mahala Alzamora

• Communication Assistant

  • Sep 2007 - Mar 2008

  - Press clipping. - Redaction of press reports and dossiers. - Customers follow up. - Creation of databases. - Event management. Activity: Communication Agency - Press clipping. - Redaction of press reports and dossiers. - Customers follow up. - Creation of databases. - Event management. Activity: Communication Agency