Gerente de relacionamento comercial

• Apr 2021 - Present

Marketing GTM

• Nov 2019 - Apr 2021

Partner Developer Manager - Alliances

• Jul 2018 - Nov 2019

Facilitates the development of strategic marketing and new business plans for all assigned partners to meet or exceed assigned business goals. Providing great business, technical and GTM support. Follow up of partners business results, making recommendations for improvements to increase penetration, engagement and operational scale; Facilitates the development of strategic marketing and new business plans for all assigned partners to meet or exceed assigned business goals. Providing great business, technical and GTM support. Follow up of partners business results, making recommendations for improvements to increase penetration, engagement and operational scale;

Marketing Manager

• Apr 2014 - Jul 2018

• Demand Generation: - Building market strategies for an accurate prospection, developing marketing campaigns focused on inbound marketing tactics touching for multi platforms the customer (omnichannel marketing): social media, content creation, demand generation and tele sales; - Focus on marketing strategy online for SMB and corporate accounts; - Communication and strategy to accelerate opportunity and revenue generation. - Events (presential/webinars): Organization and development of the content; - ROI analysis and lead tracking; • Communication/ Digital Marketing: - Omnichannel: Intelligence to integrate and aligning multi-platform of communication in Corporate and SMB segment; - Lead of a wider team in several agencies – Online Media, Off-line, PR and Events; - Content to social media; - Landing of the global strategy communication to Brazil in SAM&C department; - Transformation from antipiracy to value preposition strategy; - Case of success customers; - Marketing budget control. • Trade Marketing: - Planning and execution of mystery shopper program, enforcement - Create strategy to increase the opportunity to channel resellers. • Partners: - channel business planning, capacity building planning and recruitment of new Sam partners. - Training on the SAM program. Show less

Marketing

• Apr 2014 - Jul 2018

Digital Marketing PR Content generation Digital Marketing PR Content generation

Marketing Professional

• Mar 2013 - Apr 2014

- Organização de eventos - Assessoria de Marketing e Comunicação - Ativação de pontos de venda - Programas de relacionamento - Incentivo de vendas: campanhas institucionais, promoções e incentivo de força de vendas - Consultoria estratégica, incluindo plano de negócios e desenvolvimento de estratégia de vendas. - Organização de eventos - Assessoria de Marketing e Comunicação - Ativação de pontos de venda - Programas de relacionamento - Incentivo de vendas: campanhas institucionais, promoções e incentivo de força de vendas - Consultoria estratégica, incluindo plano de negócios e desenvolvimento de estratégia de vendas.

Events Manager

• Dec 2009 - Oct 2012

• Event Planning & Execution: Spearheaded all planning activities from concept to execution for events. Handled all event budgeting, ensuring top quality. Helped grow membership 20% year by year through active involvement in events. - Digital Experience 2010, 2011 e 2012. The official event to launch the lineup full to main retailers. - F1: 2010 e 2011: Relationship activation and developing sales campaign. Registration, travel, hotels, booths (paddock and owner booth) and client receptions. F1 Rocks; World Cup 2010 and America Cup - Games Championship: Planning activities and execution of the project. Since the regulation, disclose, coordinated of the subscription and the competition; - Mobile World Cup São Paulo and/New York: It was a championship with international steps. I coordinated all planning and execution in Brazil and worked together to global organization in the final event in New York; - Planning and execution of the main LG’s launchings products in 2009, 2010, 2011 e 2012; - Booths Mall: Execution of the LGs booths in the main malls. • Customer Relationship Management/ Public & Media Relations: Spearheaded strategy activities to maintain customers. Increasing 100% the partnership with other brand association. - Coordinating relationship trips with the main retailers and the best sellers. CES Las Vegas, South Africa World Cup 2010 and America Cup; - Media Relation: Press Conference, the launch of Cinema 3D TV in Las Vegas and LG Smart Day; - • Sales Sales Collateral & Support: Responsable for strategy and execution of the demand generation campaigns. - Christamns 2011: Um Natal em Cinema 3D - http://www.youtube.com/watch?v=cdDh0RDWFRk - Mothers Day 2012; - Online activations; - Merchandising: Execution of the materials and distribution; Show less

Marketing Coordinator

• Oct 2006 - Dec 2009

• Customer Relationship Management: Planning and implement the relationship program to SMB segment. Developing each step to increase the satisfaction of customer experience and enhance of revenue. Contributing to increase 6 points of customer’s satisfaction on the annual search. • Event Planning & Execution: Spearheaded all planning activities from concept to execution for events. Outstanding Projects: - Teched 2006; - RAF 2006; - Architetures National Meeting 2007 (roadshow); - Directions 2007, 2008 e 2009 : The main event of launching products to SMB market (road show). - Fórum de Soluções 2009: The main event of launching products to high level companies. - • Sales Sales Collateral & Support: Identified opportunities, researched new product possibilities and collaborated with product management team to created sales generating campaigns. - Leads analyzing: Conduct post-event assessment of results and identify the opportunities to generate the leads; - Sales Campaigns: Implementation of corporate or region-specific programs for the region; - Partners: Work with the partners channel on cross-promotion initiatives. • Brand Communication: Served as primary copywriter in advertising campaigns (online and offline) product launches, course guides and training brochures adding an effective sales tool for field reps. Show less

Marketing Assistent

• Jan 2006 - Aug 2006

• Event: Coordination & execution, trade shows, booth design, set-up and staffing and trainings: - Agro Show 2006; - Pet South America 2006; - Expoflora 2006; - Expoprag 2006; • Support Sales: Served as primary copywriter in the internal support material as: course guides and training brochures adding an effective sales tool for field reps. • Analyze Competitors: Responsible for all the competitor analyses and the better reallocation of the company’s products; • Brand Communication: Spearheaded for all definition of the advertising campaigns. Show less

Junior Media Planner

• May 2001 - Dec 2005

Account Manager Media Planning New Skills Build relationship with customers Recieve a briefing and landing a better planning Account Manager Media Planning New Skills Build relationship with customers Recieve a briefing and landing a better planning