Silvia Salinas
Head of Marketing at Argos Honduras- Claim this Profile
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Inglés Native or bilingual proficiency
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Alemán Limited working proficiency
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Español Native or bilingual proficiency
Topline Score
Bio
Credentials
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Goethe-Zertifikat B1
Goethe-InstitutDec, 2021- Nov, 2024
Experience
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Cementos Argos Honduras
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Honduras
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Construction
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1 - 100 Employee
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Head of Marketing
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Apr 2021 - Present
Through my role I am focused on brand positioning and supporting the commercial team by being key contributor to the strategic plan development, communication and execution, and providing outstanding solutions for clients in the industrial business (B2B) to ensure that marketing is aligned with business strategy. My main responsibilities: - Define and implement B2B strategies for targets segments to contribute to sales increase and client’s loyalty; - Design and implement marketing campaigns for products positioning and leads generation; - Planning and execution of corporate events and fairs, in order to encourage good customer relationship and also with stakeholders; - Budget management; - Digital activities, such as website management and digital advertisement. Show less
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Cementos Argos
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Colombia
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Building Materials
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700 & Above Employee
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Business Manager Argos Guatemala
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Feb 2023 - May 2023
In charge of executing commercial and logistics strategies to develop the business and satisfactorily meet customer needs, in order to guarantee the growth and profitability of the operation. In charge of executing commercial and logistics strategies to develop the business and satisfactorily meet customer needs, in order to guarantee the growth and profitability of the operation.
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Excel Automotriz
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Automotive
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700 & Above Employee
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Marketing Coordinator
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Apr 2017 - Apr 2021
In this position I was in charge of marketing and after-sales commercial management, in order to achieve monthly KPIs defined for the concessionaire’s multi-brand workshop. My main responsibilities: - Tracking and analysis of KPIs for decision making; - Define and implement commercial and marketing B2C strategies for each vehicle brand to ensure customer retention: BMW, Honda, Hyundai, Mitsubishi and Fuso; - Lead and supervise performance of telemarketing team, sales executives and database analyst; - Ensure maintenance vehicle’s contracts sales; - Develop and execute marketing plans for the workshop’s services for its nationwide campaigns’ implementation; - Budget management. Show less
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Spectrum
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Guatemala
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Real Estate
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100 - 200 Employee
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Leasing Coordinator
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May 2010 - Apr 2015
My role was to carry out the commercial management area of Cascadas Mall, prepare the annual budget, estimate the profitability of the project by leasing premises and carry out B2B management, with the objective of guaranteeing the shopping center’s income through the occupation of it. My main tasks were: - Identify and acquire new business, national and international tenants, B2B sales; - Proactively develop lease proposals and corporate negotiations; - Manage and report monthly leasing KPIs; - B2B management, working with clients (+135) throughout all the contract cicle, providing trade marketing advice for development of plans to increase sales (support in visual merchandising / shop windows, generation of traffic building, promotions in low season and communication material). Show less
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Marketing and Sales Executive
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Jun 2009 - May 2010
I was in charge of marketing and sales of “Duo Display”, which is a french brand of innovative marketing tools for merchandising for events and fairs. In this position I had to deliver marketing events and initiatives to strengthen the company's commercial objectives, in order to drive sales by managing all marketing activity and follow up with negotiations with the clients’ portfolio. I was also responsible of the “Technology Fair” marketing that is held annually. I was in charge of marketing and sales of “Duo Display”, which is a french brand of innovative marketing tools for merchandising for events and fairs. In this position I had to deliver marketing events and initiatives to strengthen the company's commercial objectives, in order to drive sales by managing all marketing activity and follow up with negotiations with the clients’ portfolio. I was also responsible of the “Technology Fair” marketing that is held annually.
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Publibrokers, S. de R. L.
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Tegucigalpa, Honduras
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Sales Executive
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Nov 2007 - Jun 2009
In this startup company my main role was to drive sales of promotional products in order to increase the client’s portfolio. I accomplished this by doing sales visits to clients where I did the products presentation, quotes, negotiation and closing sales. I was in charge, as well, of the weekly production planning of the departments of printing, embroidery and product cleaning for delivery. In this startup company my main role was to drive sales of promotional products in order to increase the client’s portfolio. I accomplished this by doing sales visits to clients where I did the products presentation, quotes, negotiation and closing sales. I was in charge, as well, of the weekly production planning of the departments of printing, embroidery and product cleaning for delivery.
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Education
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2016 - 2017
Instituto Técnico de Estudios Aplicados (ITEAP)
Master in Commercial Management and Marketing, Outstanding -
2011 - 2013
Universidad Católica de Honduras 'Nuestra Señora Reina de la Paz'
Master in Business Administration, Summa Cum Laude -
2005 - 2008
Universidad Católica de Honduras 'Nuestra Señora Reina de la Paz'
Bachelor in Marketing, Cum Laude
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