Silvia Roa-Madan
Chief Marketing Officer at Edge Partners- Claim this Profile
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Bio
Experience
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Edge Partners™
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United States
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Financial Services
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1 - 100 Employee
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Chief Marketing Officer
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Jan 2022 - Present
Westport, Connecticut, United States At Edge, Silvia’s primary focus is to partner with RIAs to develop and execute comprehensive marketing strategies in support of organic and inorganic growth. Her proven process helps RIAs define their brand and effectively communicate their value statement to clients. Silvia’s holistic approach focuses on the entire client/prospect journey and utilizes audiovisual, digital, print, and live content to build brand awareness and deliver tangible lead flow. Silvia has 20 years of experience… Show more At Edge, Silvia’s primary focus is to partner with RIAs to develop and execute comprehensive marketing strategies in support of organic and inorganic growth. Her proven process helps RIAs define their brand and effectively communicate their value statement to clients. Silvia’s holistic approach focuses on the entire client/prospect journey and utilizes audiovisual, digital, print, and live content to build brand awareness and deliver tangible lead flow. Silvia has 20 years of experience delivering narratives for commercial productions of global and domestic brands such as Fujifilm, New York Stock Exchange, The New York Times, LinkedIn, and Unilever, as well as large RIAs such as Bridgewater Associates. Silvia continues to push the creative envelope at Edge while meeting the demands of workflow and human capital management requirements.
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Digital Marketing Specialist
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Jan 2021 - Dec 2021
Westport, Connecticut, United States At Edge, Silvia’s primary focus is to partner with RIAs to develop and execute comprehensive marketing strategies which support organic and inorganic growth. Her proven process helps RIAs define their brand and effectively communicate their value statement to clients. Silvia’s holistic approach focuses on the entire client/prospect journey and utilizes audio, visual, digital, print, and live content to build brand awareness and deliver tangible lead flow. Silvia was fortunate to have… Show more At Edge, Silvia’s primary focus is to partner with RIAs to develop and execute comprehensive marketing strategies which support organic and inorganic growth. Her proven process helps RIAs define their brand and effectively communicate their value statement to clients. Silvia’s holistic approach focuses on the entire client/prospect journey and utilizes audio, visual, digital, print, and live content to build brand awareness and deliver tangible lead flow. Silvia was fortunate to have found her passion early on—storytelling. An early apprenticeship catapulted her into a steadfast career delivering narratives for commercial productions of global and domestic brands such as Fujifilm, New York Stock Exchange, The New York Times, and Unilever. In 2016, she founded Sensorial, a boutique venture designed to deliver brand-focused multimedia experiences for large RIAs such as Bridgewater Associates and B2B enterprises like SRI Global. Silvia is a renaissance professional who is thrilled to continue to push the creative envelope at Edge while meeting the demands of workflow and human capital management requirements. Born and raised in Paraguay, South America, she earned a BA in Audiovisual Arts & Communications. She has soccer running through her veins and is a sailing and travel enthusiast and animal rescuer. Silvia lives in Fairfield, CT, with her husband Cyrus and feline rescues.
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Carmel Capital Partners
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United States
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Financial Services
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1 - 100 Employee
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OCMO
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Jan 2022 - Present
San Diego, California, United States
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SENSORIAL Experiential Productions
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United States
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Events Services
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Consumer Journey Designer
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Mar 2016 - Dec 2021
Fairfield, CT We are an experiential event venture that prides itself on being both creative and strategic in approach. We curate brand-focused consumer journeys with quantifiable results.
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Principal
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Mar 2016 - Sep 2019
Greater New York City Area
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Principal
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Jun 2015 - Sep 2019
New York City Metropolitan Area Sensorial masters holistic UX design that tells your brand story reaches your target consumer, and provides quantifiable results.
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Octagon
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Sep 2019 - Sep 2020
Stamford, CT Account Manager for LinkedIn's Experiential ABM Program.
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Matt of all Media Productions, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Multimedia Consultant
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May 2013 - Sep 2019
Fairfield County, CT Multimedia Consultant for Bridgewater Associates.
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Fairfield University
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United States
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Higher Education
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700 & Above Employee
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Event Designer
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Jul 2017 - Oct 2017
Quick Center For The Arts Consumer Journey Designer for the 2018 “UPSIDEDOWN” Season Launch. A two-night event with multiple live performances and an experiential journey, where the venue was turned upside down (literally). The goal was to inspire attendees with a unique experience aligned with the organization’s upcoming program.
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Event Producer / Community Engagement Strategist / Promo Editor / Creative Consultant
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Dec 2013 - Sep 2015
Asuncion, Paraguay Developed a highly rated scripted prime-time series in cooperation with renowned Latin American television network with the highest TA ratings in our time slot. • Created content and aesthetic of the show, directed photoshoots for PR prints and designed the network's creative brief. •Headed Public Relations and crafted an innovative Social Media campaign strategy •Produced the Red-Carpet event which was broadcasted live on national TV. Styled each cast member, coordinated musical… Show more Developed a highly rated scripted prime-time series in cooperation with renowned Latin American television network with the highest TA ratings in our time slot. • Created content and aesthetic of the show, directed photoshoots for PR prints and designed the network's creative brief. •Headed Public Relations and crafted an innovative Social Media campaign strategy •Produced the Red-Carpet event which was broadcasted live on national TV. Styled each cast member, coordinated musical acts, interviews, celebrity guest hospitality •Wrote and directed all teasers and promo spots keeping audiences invested in the story for several months • Co-created general content and co-wrote of all 27 hour-long episodes Show less
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YouHere Productions
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Media Production
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1 - 100 Employee
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Field Producer, Assistant Editor
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Jan 2013 - Apr 2013
• Field Producer on IPO shoots for the New York Stock Exchange. • Field Producer for marketing videos for CIT Bank. • Post Production support on various commercials and marketing videos for clients such as The New York Stock Exchange and The New York Times.
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General Manager
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Feb 2005 - Dec 2012
Westport, CT The River House was a large capacity waterfront restaurant in the heart of Westport CT, it operated successfully for 10 years. It was sold at the end of 2012. • Teambuilding, training and supervision of 35 employees. • Strategic marketing, creation of website design, social media campaign. • Event planning and public relations. • Managed hospitality and culinary aspects. • Created and executed the River House Catering Division. • Budgeting and cost controls, managing… Show more The River House was a large capacity waterfront restaurant in the heart of Westport CT, it operated successfully for 10 years. It was sold at the end of 2012. • Teambuilding, training and supervision of 35 employees. • Strategic marketing, creation of website design, social media campaign. • Event planning and public relations. • Managed hospitality and culinary aspects. • Created and executed the River House Catering Division. • Budgeting and cost controls, managing vendors, inventory and payroll. Show less
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Assistant Director / Field Producer / Assistant Editor
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Apr 2001 - Nov 2002
Paraguay Extremo, a one hour x-sports series; aired for one year on channel 13 RPC, one of the largest networks in Paraguay. • Directed shoots under difficult conditions: extreme weather and heights, on water and under water. • Routinely edited teasers and commercial clips that aired weekly. • Directed interviews with three hosts and sports celebrities. • Booked content and compiled crucial information into show rundown for producers.
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Promo Writer / Editor
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Jan 1999 - Sep 2001
Meridiano, the most watched one-hour daily news show in Paraguay, it airs on Telefuturo. • Wrote and edited promo spots for the Promotional Department. • Received material from reporters, to be ingested and edited with quick turn-around for immediate airing.
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Assistant Director
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2001 - 2001
• Creation of storyboards on interior and exterior. • Ensured the shoot ran on schedule, overseeing the day-to-day management of lighting, art, costume design, cast, crew, equipment, and script. • Responsible for directing background action and secondary shots.
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Multimedia Project Manager
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2000 - 2000
Traveled across the country with five rock bands documenting a one-month tour.
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Producer
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1999 - 1999
• Responsible for formatting and planning the show; writing the script, meeting with guests, handling all aspects from concept to air. • Performed administrative tasks, managed high volume of calls from major advertising and public relations firms.
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Education
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Professional Institute of Arts & Communication - Asuncion, Paraguay
Bachelor’s Degree, Media and Audiovisual Communications. -
DCTV, Downtown Television Center - New York, NY
Audiovisual Production -
Soho Editors
Apple Certification, Final Cut Pro -
Event Leadership Institute
Meeting and Event Planning