Silvia Puttilli

Digital Marketing Specialist at Digitools
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Credentials

  • Marketing: Copywriting for Social Media
    LinkedIn
    Aug, 2022
    - Oct, 2024
  • Adobe Illustrator
    Adobe
    Nov, 2020
    - Oct, 2024
  • Excel Advanced Spreadsheets
    AICA - Associazione Italiana per l'Informatica e il Calcolo Automatico
    Jun, 2020
    - Oct, 2024
  • Doing business in China
    Università di Trento
    Jan, 2019
    - Oct, 2024
  • CAE - Certificate in Advanced English
    CAMBRIDGE CENTRE OF ENGLISH
    Jul, 2017
    - Oct, 2024

Experience

  • Digitools
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2023 - Present

      Digitools is a digital marketing agency focused on SEO and adv. I’m in charge of: SEO analysis Reporting activity (Looker Studio) Digital advertising (Meta Adv, Google Ads, LinkedIn Ads): lead generation, engagement and brand awareness focus. Editorial plan, data entry (Wordpress), content marketing Marketing automation (Salesmanago) Project management Digitools is a digital marketing agency focused on SEO and adv. I’m in charge of: SEO analysis Reporting activity (Looker Studio) Digital advertising (Meta Adv, Google Ads, LinkedIn Ads): lead generation, engagement and brand awareness focus. Editorial plan, data entry (Wordpress), content marketing Marketing automation (Salesmanago) Project management

  • Studio il Granello
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2021 - Jan 2023

      SEO and SEM: website and landing pages strategic content marketing. Adv campaigns: development and optimization based on budget and data analysis. Social media management and editorial plan. B2B and B2C product and services launches, either online and offline; concept and storytelling for corporate videos. Email marketing using Mailchimp and Sendinblue. Project management: planning and goals definition, team management, Scrum methodology. Tools: SEMrush, GoogleAdwords, Screaming Frog. Mailchimp, Sendinblue. Meta Suite. Google Analytics, Google MyBusiness. Show less

  • HPE COXA
    • Marketing Intern
      • Sep 2020 - Apr 2021

      - External marketing: value proposition creation, benchmarking, brand management, product management, accounting - Internal marketing: activities aiming at delivering a satisfying employee experience - External marketing: value proposition creation, benchmarking, brand management, product management, accounting - Internal marketing: activities aiming at delivering a satisfying employee experience

  • ESDES Lyon Business School
    • France
    • Higher Education
    • 1 - 100 Employee
    • Event Management
      • Sep 2019 - Nov 2019

      Global Village event: time plan, management of the support materials. Coordination of the logistics team. Collaboration with marketing, HR and finance teams. Global Village event: time plan, management of the support materials. Coordination of the logistics team. Collaboration with marketing, HR and finance teams.

Education

  • SDA Bocconi
    Executive Program, Marketing
    2021 - 2021
  • Università degli Studi di Trento
    Laurea Magistrale LM, International Management
    2018 - 2020
  • ESDES Lyon Business School
    Business Administration
    2019 - 2019
  • Università degli Studi di Foggia
    Laurea triennale, Economia aziendale/manageriale
    2015 - 2018
  • Liceo classico Nicola zingarelli
    Diploma
    2009 - 2014

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