Silvia Perez (邓佳琳)

Wholesale & Marketplaces Global Director at Hawkers Group
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Contact Information
us****@****om
(386) 825-5501
Location
ES

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Experience

    • Spain
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Wholesale & Marketplaces Global Director
      • Mar 2020 - Present

      Madrid, Community of Madrid, Spain RESPONSIBILITIES: - Define short and long term strategies, analyzing markets and competition. - Develop and plan yearly and seasonal sale plans, ensuring ambitious sales growth goals are met in accordance with our BP. - Negotiate and manage agreements with Marketplaces, B2B clients and key distributors. - Lead and develop the entire marketplaces team in Europe, South America and Asia.

    • Spain
    • Retail
    • 700 & Above Employee
    • Business Development Manager Europe & Asia | Private Labels
      • Jul 2016 - Mar 2020

      Madrid, Community of Madrid, Spain RESPONSIBILITIES: - Develop and maintain our portfolio of clients both in Asia and Europe, providing thought leadership in creating long term strategies and growth opportunities. - Negotiate potential joint ventures and cross-selling opportunities. - Help architect how to adapt to a rapidly changing marketplace. Understanding the industry landscape, trends, potential partnerships and competitors in order to maximize sustainable returns. - Drive innovation and taylor made proposals… Show more RESPONSIBILITIES: - Develop and maintain our portfolio of clients both in Asia and Europe, providing thought leadership in creating long term strategies and growth opportunities. - Negotiate potential joint ventures and cross-selling opportunities. - Help architect how to adapt to a rapidly changing marketplace. Understanding the industry landscape, trends, potential partnerships and competitors in order to maximize sustainable returns. - Drive innovation and taylor made proposals around how to produce and package business to address local specific needs, changes in content consumption and monetization. - Management and execution of transactions resulting from these specific business strategies. ACCOMPLISHMENTS : - Opened new business for the company in Asian markets: Thailand, The Philippines, Indonesia, Hong Kong and South Korea - Increase our presence in China - Negotiate strategic partnerships and direct contracts with key relevant Asian players - Doubling the PnL YoY Show less

    • Switzerland
    • Retail
    • 700 & Above Employee
    • Product Manager
      • Feb 2015 - Jun 2016

      Shanghai City, China RESPONSIBILITIES: - Managing the entire product line life-cycle from strategic planning to tactical activities. Specifying market requirements for current and future products by conducting market research. - Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Analysing potential partner relationships for the product. ACCOMPLISHMENTS: - Launch of entire new products in a market where they were previously absent, which involved… Show more RESPONSIBILITIES: - Managing the entire product line life-cycle from strategic planning to tactical activities. Specifying market requirements for current and future products by conducting market research. - Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Analysing potential partner relationships for the product. ACCOMPLISHMENTS: - Launch of entire new products in a market where they were previously absent, which involved the education of the unacquainted public. - Adapting to media platforms unique to China, Hong Kong and Taiwan, such as WeChat, WeiBo, YouKu, XiaoHongShu amongst others. - Management of importing products into Asian countries, from label approval to custom clearance, as well as cross-border imports. - Development of online and offline promotional strategies. Show less

    • China
    • Media Production
    • 1 - 100 Employee
    • Sales Manager
      • Feb 2014 - Jan 2015

      Shanghai City, China RESPONSIBILITIES: - Customer acquisition and retention. - Advertising advisor for companies based in Shanghai and Beijing. Planning and management of different media campaigns. - Selecting the best advertising plan for the customer and maximising his return. ACCOMPLISHMENTS: - Interacting with Asian customers and immersion into their culture and business mentality. - Analytical skills relating to the success of publicity strategies.

    • Spain
    • Musicians
    • 1 - 100 Employee
    • Sponsors and Brand Image Department. Junior Account Manager
      • Sep 2012 - Aug 2013

      Madrid y alrededores, España RESPONSIBILITIES - Intermediary between our represented artists and various brands. - Establishing suitable sponsor affiliations for the artists represented. - Coordinating tour sponsorships and endorsement campaigns. ACCOMPLISHMENTS: - Development of interpersonal and mediation skills as part of interaction with clients.

    • Spain
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Internship in the advertising department at Esquire Magazine. Publicity Assistant
      • Jan 2012 - Aug 2012

      Madrid y alrededores, España RESPONSIBILITIES - Collaboration with media and advertising agencies. - Planning and management of 360° campaigns adapted to customer needs. ACCOMPLISHMENTS: - Ability to perform under tight deadlines to achieve the weekly and monthly targets.

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Internship in the Local Radio and Press Advertising Department. Publicity Assistant
      • Sep 2011 - Dec 2011

      Madrid y alrededores, España RESPONSIBILITIES - Customer research, approach and project presentation to clients. - Business advisor for clients in the Radio and Local Press Departments. ACCOMPLISHMENTS: - Customer identification and acquisition techniques learned to maximise results.

Education

  • Shanghai International Studies University
    Intensive Course in Mandarin Chinese, Chinese Studies
    2013 - 2014
  • Universidad Rey Juan Carlos
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2007 - 2012
  • University of Waterloo
    Bachelor of Commerce (B.Com.), General Sales, Merchandising and Related Marketing Operations
    2009 - 2010

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