Silvia Perez (邓佳琳)
Wholesale & Marketplaces Global Director at Hawkers Group- Claim this Profile
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Bio
Experience
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Hawkers Group
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Spain
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Retail Apparel and Fashion
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200 - 300 Employee
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Wholesale & Marketplaces Global Director
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Mar 2020 - Present
Madrid, Community of Madrid, Spain RESPONSIBILITIES: - Define short and long term strategies, analyzing markets and competition. - Develop and plan yearly and seasonal sale plans, ensuring ambitious sales growth goals are met in accordance with our BP. - Negotiate and manage agreements with Marketplaces, B2B clients and key distributors. - Lead and develop the entire marketplaces team in Europe, South America and Asia.
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El Corte Inglés
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Spain
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Retail
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700 & Above Employee
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Business Development Manager Europe & Asia | Private Labels
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Jul 2016 - Mar 2020
Madrid, Community of Madrid, Spain RESPONSIBILITIES: - Develop and maintain our portfolio of clients both in Asia and Europe, providing thought leadership in creating long term strategies and growth opportunities. - Negotiate potential joint ventures and cross-selling opportunities. - Help architect how to adapt to a rapidly changing marketplace. Understanding the industry landscape, trends, potential partnerships and competitors in order to maximize sustainable returns. - Drive innovation and taylor made proposals… Show more RESPONSIBILITIES: - Develop and maintain our portfolio of clients both in Asia and Europe, providing thought leadership in creating long term strategies and growth opportunities. - Negotiate potential joint ventures and cross-selling opportunities. - Help architect how to adapt to a rapidly changing marketplace. Understanding the industry landscape, trends, potential partnerships and competitors in order to maximize sustainable returns. - Drive innovation and taylor made proposals around how to produce and package business to address local specific needs, changes in content consumption and monetization. - Management and execution of transactions resulting from these specific business strategies. ACCOMPLISHMENTS : - Opened new business for the company in Asian markets: Thailand, The Philippines, Indonesia, Hong Kong and South Korea - Increase our presence in China - Negotiate strategic partnerships and direct contracts with key relevant Asian players - Doubling the PnL YoY Show less
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Coop
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Switzerland
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Retail
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700 & Above Employee
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Product Manager
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Feb 2015 - Jun 2016
Shanghai City, China RESPONSIBILITIES: - Managing the entire product line life-cycle from strategic planning to tactical activities. Specifying market requirements for current and future products by conducting market research. - Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Analysing potential partner relationships for the product. ACCOMPLISHMENTS: - Launch of entire new products in a market where they were previously absent, which involved… Show more RESPONSIBILITIES: - Managing the entire product line life-cycle from strategic planning to tactical activities. Specifying market requirements for current and future products by conducting market research. - Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Analysing potential partner relationships for the product. ACCOMPLISHMENTS: - Launch of entire new products in a market where they were previously absent, which involved the education of the unacquainted public. - Adapting to media platforms unique to China, Hong Kong and Taiwan, such as WeChat, WeiBo, YouKu, XiaoHongShu amongst others. - Management of importing products into Asian countries, from label approval to custom clearance, as well as cross-border imports. - Development of online and offline promotional strategies. Show less
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SmartShanghai.com
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China
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Media Production
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1 - 100 Employee
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Sales Manager
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Feb 2014 - Jan 2015
Shanghai City, China RESPONSIBILITIES: - Customer acquisition and retention. - Advertising advisor for companies based in Shanghai and Beijing. Planning and management of different media campaigns. - Selecting the best advertising plan for the customer and maximising his return. ACCOMPLISHMENTS: - Interacting with Asian customers and immersion into their culture and business mentality. - Analytical skills relating to the success of publicity strategies.
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RLM
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Spain
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Musicians
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1 - 100 Employee
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Sponsors and Brand Image Department. Junior Account Manager
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Sep 2012 - Aug 2013
Madrid y alrededores, España RESPONSIBILITIES - Intermediary between our represented artists and various brands. - Establishing suitable sponsor affiliations for the artists represented. - Coordinating tour sponsorships and endorsement campaigns. ACCOMPLISHMENTS: - Development of interpersonal and mediation skills as part of interaction with clients.
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Spainmedia Magazines
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Spain
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Book and Periodical Publishing
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1 - 100 Employee
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Internship in the advertising department at Esquire Magazine. Publicity Assistant
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Jan 2012 - Aug 2012
Madrid y alrededores, España RESPONSIBILITIES - Collaboration with media and advertising agencies. - Planning and management of 360° campaigns adapted to customer needs. ACCOMPLISHMENTS: - Ability to perform under tight deadlines to achieve the weekly and monthly targets.
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PRISA Brand Solutions
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Spain
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Advertising Services
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100 - 200 Employee
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Internship in the Local Radio and Press Advertising Department. Publicity Assistant
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Sep 2011 - Dec 2011
Madrid y alrededores, España RESPONSIBILITIES - Customer research, approach and project presentation to clients. - Business advisor for clients in the Radio and Local Press Departments. ACCOMPLISHMENTS: - Customer identification and acquisition techniques learned to maximise results.
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Education
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Shanghai International Studies University
Intensive Course in Mandarin Chinese, Chinese Studies -
Universidad Rey Juan Carlos
Bachelor's degree, Public Relations, Advertising, and Applied Communication -
University of Waterloo
Bachelor of Commerce (B.Com.), General Sales, Merchandising and Related Marketing Operations