Silvia Pereira Demétrio
Account Manager at DIGIZIK- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Néerlandais Professional working proficiency
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Portugais Native or bilingual proficiency
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Espagnol Limited working proficiency
Topline Score
Bio
Nicolas Jacob
Sylvia has been an incredible asset to our digital team, always positive, motivated, curious, clever, proactive, ambitious and also really efficient. She instantly understood the positioning and universe of the Pepsico brands portfolio. I will be more than glad to work with her again, she's already missed
Marnick Vandebroek
I had the opportunity to choose between a lot of candidates at the time of Silvia her hiring at Pepsico. Even though the other candidates were strong, Silvia stood out immediately from the rest. Silvia is a very enthusiastic, energetic and creative person that loves life. Silvia is not a person you hire and put on a work floor, she shapes it and the spirit of everybody around her. Motivating others, contributing to a team spirit or just delivering great work, Silvia will always have a positive hand in it. She breaths trends, digital and has an eye for quality. She might not always follow the book (a strong point in this corporate world), but give her space and she will deliver a result that will put you and your company 5 steps ahead of the competition. Put her in a corporate and she will disrupt it, put her in a startup and she will transform it. I hope I can continue to see her grow and see her shape herself as a professional and the future of her business.
Nicolas Jacob
Sylvia has been an incredible asset to our digital team, always positive, motivated, curious, clever, proactive, ambitious and also really efficient. She instantly understood the positioning and universe of the Pepsico brands portfolio. I will be more than glad to work with her again, she's already missed
Marnick Vandebroek
I had the opportunity to choose between a lot of candidates at the time of Silvia her hiring at Pepsico. Even though the other candidates were strong, Silvia stood out immediately from the rest. Silvia is a very enthusiastic, energetic and creative person that loves life. Silvia is not a person you hire and put on a work floor, she shapes it and the spirit of everybody around her. Motivating others, contributing to a team spirit or just delivering great work, Silvia will always have a positive hand in it. She breaths trends, digital and has an eye for quality. She might not always follow the book (a strong point in this corporate world), but give her space and she will deliver a result that will put you and your company 5 steps ahead of the competition. Put her in a corporate and she will disrupt it, put her in a startup and she will transform it. I hope I can continue to see her grow and see her shape herself as a professional and the future of her business.
Nicolas Jacob
Sylvia has been an incredible asset to our digital team, always positive, motivated, curious, clever, proactive, ambitious and also really efficient. She instantly understood the positioning and universe of the Pepsico brands portfolio. I will be more than glad to work with her again, she's already missed
Marnick Vandebroek
I had the opportunity to choose between a lot of candidates at the time of Silvia her hiring at Pepsico. Even though the other candidates were strong, Silvia stood out immediately from the rest. Silvia is a very enthusiastic, energetic and creative person that loves life. Silvia is not a person you hire and put on a work floor, she shapes it and the spirit of everybody around her. Motivating others, contributing to a team spirit or just delivering great work, Silvia will always have a positive hand in it. She breaths trends, digital and has an eye for quality. She might not always follow the book (a strong point in this corporate world), but give her space and she will deliver a result that will put you and your company 5 steps ahead of the competition. Put her in a corporate and she will disrupt it, put her in a startup and she will transform it. I hope I can continue to see her grow and see her shape herself as a professional and the future of her business.
Nicolas Jacob
Sylvia has been an incredible asset to our digital team, always positive, motivated, curious, clever, proactive, ambitious and also really efficient. She instantly understood the positioning and universe of the Pepsico brands portfolio. I will be more than glad to work with her again, she's already missed
Marnick Vandebroek
I had the opportunity to choose between a lot of candidates at the time of Silvia her hiring at Pepsico. Even though the other candidates were strong, Silvia stood out immediately from the rest. Silvia is a very enthusiastic, energetic and creative person that loves life. Silvia is not a person you hire and put on a work floor, she shapes it and the spirit of everybody around her. Motivating others, contributing to a team spirit or just delivering great work, Silvia will always have a positive hand in it. She breaths trends, digital and has an eye for quality. She might not always follow the book (a strong point in this corporate world), but give her space and she will deliver a result that will put you and your company 5 steps ahead of the competition. Put her in a corporate and she will disrupt it, put her in a startup and she will transform it. I hope I can continue to see her grow and see her shape herself as a professional and the future of her business.
Experience
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DIGIZIK
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Belgium
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jan 2022 - Present
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Social Brand Manager BENELUX - NYX Professional Makeup
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May 2020 - Jan 2022
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Social and digital manager @NYX Cosmetics Belgium
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Jun 2018 - May 2020
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Social Media and Digital Activation Manager
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May 2016 - May 2018
- Acting as the digital/social consultant between brands, departments, agencies and customers.- Setting up social and digital strategies for the Pepsico portfolio of brands in Belgium. Lead for the juices category digital activations.- Creation of engaging content for the favorite brands, definition of the content strategy, monitoring of the local social media channels with the help of the community manager.- Lead for the influencer strategies- Innovation mogul : Identify trends, insights, new technologies, test and learn addict (VR, AI)- Set up of KPI’s, monitor the impact and performances of social media campaigns.- Improve social media distribution and SEO performance and redesign content platform.- Continuous analysis of various campaigns + backbone and translation of data and metrics into digital optimizations for relevant audiences- Analyze and deliver reportings on online performance, behavior and conversions (analytics, usability research, A/B, multi-variate testing, KPI Reporting- Inspire the brand teams with the latest digital innovations. Show less
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Social media and conversation Manager
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Oct 2014 - May 2016
- Acting as the digital link between brands, departments, agencies and customers. - Setting up digital strategies and visions for Pepsi and Lay's in Belgium. - Social Media : Creation of engaging content for the favorite brands, define a clear strategy, monitor and community manager of the local Facebook pages. - Creation and implementation of digital projects, projects and follow-up- Definition of KPI's and measure impact of each digital campaign/action. - Inspire the brand teams with the last digital trends and innovations. Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Digital Coordinator
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Feb 2014 - Sep 2014
Community Management, Digital strategy, Social media marketing, Online - Offline campaigns development (contests), mobile and social media apps development, Website Management, Coordination and planning of social media campaigns, E-mail Marketing, Budget Management, SEO Key Words optimization, Web Analytics.
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Assistante digital manager - L'Oréal Professionnel BELGILUX
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Aug 2013 - Feb 2014
Community Management, Digital strategy, Social media marketing, Online - Offline campaigns development (contests), ,mobile and social media apps development, Website Management.
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Chargée de communication
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Jan 2013 - Jul 2013
Chargée de communication : Elaboration de la stratégie de communication, community management, stratégie digitale. Chargée de communication : Elaboration de la stratégie de communication, community management, stratégie digitale.
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Sophie Carrée PR Press+Communication
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Belgium
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Oct 2012 - Dec 2012
Stage : Relations presse, élaboration de revues de presse, gestion du showrom organisation d’évènements RP. Stage : Relations presse, élaboration de revues de presse, gestion du showrom organisation d’évènements RP.
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utopicus
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Spain
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Intern
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Feb 2012 - Jun 2012
Stage : Espace de coworking : Community managing, développement d’actions promotionnelles et de marketing online/offline, gestion de la communication interne, coordinatrice des évènements. Photographe et graphiste. Stage : Espace de coworking : Community managing, développement d’actions promotionnelles et de marketing online/offline, gestion de la communication interne, coordinatrice des évènements. Photographe et graphiste.
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•becoming Belgium
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Belgium
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Advertising Services
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1 - 100 Employee
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Intern
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Nov 2009 - Dec 2009
Stage : Account Assistant : Développement de marque et de produit, brand reviewing, analyse concurrentielle, étude de marché, développement de campagne de mar Stage : Account Assistant : Développement de marque et de produit, brand reviewing, analyse concurrentielle, étude de marché, développement de campagne de mar
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Education
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2007 - 2012
IHECS
Master's degree, Public Relations, Advertising, and Applied Communication -
2007 - 2012
IHECS
BAC +3, Communications Applications Appliquées/ Publicité et relations publiques
Community
