Experience

PwC España

• Spain
• Business Consulting and Services
• 700 & Above Employee

• Digital Marketing & Knowledge Senior Manager

  • Jul 2013 - Present

  My general purpose is to promote and support the aims of my organization through the content, research & analysis, and content marketing. I am coordinating a team of 6 people (4 depending hierarchically on me, and the other 2 functionally); managing an investment of 1M € and coordinating the relationships with more than 50 vendors. In charge of the distribution of the publications to segmented clients in Spain.My main functions include:- Digital marketing & Marketing Automation: Managing the production of digital content and/or distribution of communications to clients; planning and implementing the gradual digitization of marketing processes (from emailing to marketing automation, among others). Measuring and monitoring the results through a dashboard of KPIs.- CRM: Managing the corporate contact database. Planning and operating the strategy of updating and enhancements.- Digital knowledge & collaboration: Fostering the culture of sharing & collaboration. Designing and/or implementing digital tools and solutions (databases, a corporate social network to connect people...), processes and appropriate content to take advantage of the corporate intellectual capital, adding value to work and improving the time to market. Representing my territory in the global network.- Research: Strategy and coordination of the 3 research centers of the firm - focused on industries and lines of services - with the aim of keeping teams informed with valuable information and analysis - rankings, reports, laws, financial data...- to carry out their commercial activities or their jobs for clients. Internal training and communication on the information sources.- Content strategy and procurement: Managing, with criteria o efficiency and effectiveness, a budget of 1M € to provide the organisation with the agreements to have available the information needed. Show less

• Knowledge Manager

  • Jul 2011 - Jul 2013

  Reporting to the Marketing Intelligence Director, I had the responsibiliy to centralize and align the different research units - focused on industries or lines of services - and teams at PwC Spain, designing and implementing policies and procedures for bringing the cohesion and reaching the best results.During this period, I coordinated a 8 people team and started to be in charge to the external content management and procurement within the firm.

• Knowledge Supervisor

  • Jul 2007 - Jul 2011

• Industry Knowledge Specialist

  • Jan 2002 - Jul 2007

  Reporting to the Knowledge Management Director I was in charge of the industries of energy, telecommunication, technology and media at the corporate Knowledge Center. This role included to make available to the commercial and production teams the information needed on the industries through the accurate knowledge products and services, response to requests, implement global policies, coordinate with the global network (territory liaison), give some training on information resources and manage and produce digital contents on the web, among others. Show less



ONO

• Madrid y alrededores, España

• Researcher

  • Jun 1999 - Nov 2001

  Within the Strategy department my main activities included: - Information management: Searching, selecting and analyzing information; classifying and summarizing documentation through different tools with the aim to disseminate it. - Competitive intelligence: Reporting news of the competitors and the industry, producting products for compare the company with the players regarding the tariffs, the products and the services. - Web: Elaboration of the first Intranet of the company (producing and updating contents, reviewing the architecture of the website -navigability and usability-). Show less



Instituto Cervantes

• Spain
• Government Administration
• 700 & Above Employee

• Documentalist (Técnico de Documentación I interina)

  • Apr 1998 - Oct 1999

  Different positions at the headquarters of the Instituto Cervantes, in the Libraries and Documentation Center department (trainee, external consultant and eventually interim documentalist) with roles related to information management (cataloging, indexing and summarizing documents; searching in databases; developing information products; solving requests) Different positions at the headquarters of the Instituto Cervantes, in the Libraries and Documentation Center department (trainee, external consultant and eventually interim documentalist) with roles related to information management (cataloging, indexing and summarizing documents; searching in databases; developing information products; solving requests)



PRESS CUTTING SERVICES LIMITED

• United Kingdom
• Media Production

• Documentation - Specialist

  • Mar 1997 - Apr 1998

  Press clipping activities. Searching and selecting press articles for clients according to their requirements. Digitization and indexing. Database maintenance (clients, media, advertising value). Press dossiers on demand. Press clipping activities. Searching and selecting press articles for clients according to their requirements. Digitization and indexing. Database maintenance (clients, media, advertising value). Press dossiers on demand.